Reliance Trends: who owns it, what it costs on Ajio, and what the label says

Reliance Trends is one of the largest clothing chains in India, and it will not tell you what anything costs until you are inside a shop. Type reliancetrends.com and you land on a store locator. On 6 September 2026 there was no price on it anywhere — no rupee sign, no MRP, on any page checked.

The prices sit on a website the same group owns. Reliance Retail’s own page for the brand sends shoppers to Ajio, Reliance’s own marketplace, where the goods carry the Trends labels. That is where all 6,944 prices below were read, on one Saturday.

Snapshot

Company answerable for the goods

Reliance Retail Limited, CIN U01100MH1999PLC120563

Ultimate parent

Reliance Industries Limited, the listed company

First store

2008 on the company’s milestone page; October 2007 in trade press

Price band in India

₹75 to ₹4,999 charged, across 6,944 listings on 6 September 2026

Brand revenue

Not disclosed; Reliance Retail reports one segment for the whole company

Stores

No disclosed count; the company’s locator listed 1,927 across four formats on 6 September 2026

The shop that prints no price, and the website that does

reliancetrends.com sends you to trends.shop, a shop finder. Its own terms name the operator — the portal “is managed and operated by Reliance Retail Limited” — then describe the site two ways in one document. One clause calls it “a retail platform that enables you to purchase the products listed on TRENDS at the indicated price”. Another says you will use it “solely for identifying our categories & brands available in stores”.

Reliance Retail’s own brand page settles where the shopping happens: “Trends customer through www.trends.ajio.com can access a large collection of fashionable, high quality products at great value delivered at their door steps.” That exact address opened to nothing on 6 September 2026. The main Ajio site is a different matter, and two things establish whose goods sit on it. Of 155 Trends own-brand product records read that day, 138 sat in a catalogue that Ajio’s own data names the Trends catalogue; and the statutory declaration on those records names Reliance Retail Limited as the marketer on 152 of the 155.

So the prices below are the company’s own group selling at its own price, not a reseller marking down somebody else’s stock — the first thing to establish before attributing a price to a brand. Reliance Retail’s page names thirteen own labels, among them Rio, Fig, Avaasa, DNMX, Netplay and Performax; the brand’s own About page names eleven of the thirteen.

What Reliance Trends costs in India

Every figure below was read on Ajio on 6 September 2026, logged out, before any coupon. Ajio prints the higher number as “MRP”, inclusive of all taxes, and adds behind its More Details panel that the MRP changes with the size you pick.

Across the whole set, ₹70,70,935 of MRP sold for ₹46,33,261 — 34.5% off in aggregate. The median discount over all 6,944 listings is 30% off MRP; among the 4,052 reduced ones it is 49.1%. Both extremes sit inside one chain on one day: Performax, the sportswear line, had 969 of 976 listings below MRP, and Avaasa held its MRP on all 79.

The more useful number is how many different discounts exist: exactly 22 across all 6,944 listings, twelve of which cover 6,816 of them. One step, 49% off, carries 1,907 listings; 75% off carries 629; zero carries 2,892.

Six thousand nine hundred and forty-four garments, and twenty-two prices off. That is a grid, not a price per garment.

Two limits belong with those figures. Coupons sit below the recorded price — one cycling glove listed at ₹400 against an MRP of ₹999 also offered a code taking it to ₹360 — so every discount above is a floor, not a ceiling. And for the four largest labels the figures are a large sample of each catalogue rather than the whole of it.

Set that against the two ends of the market. Westside sold at MRP on every listing checked on 6 September 2026. Peter England, read the same day, sold 214 of 220 below MRP. Reliance Trends does both at once, in one chain, on one day — the clearest evidence available that a permanent discount is a retailer’s decision, not a rule of the trade.

Who owns Reliance Trends

The figures come from Reliance Industries’ own subsidiary statement in its consolidated financial statements for 2025-26, which shows Reliance Retail Limited at 100.00% and Reliance Retail Ventures Limited at 83.56%, under a footnote reading “aggregate % of voting power held by the Company and / or its subsidiaries”. The rest of the holding company sits with outside investors that filing does not name, so this page names none. For the year to 31 March 2026, Reliance Retail Limited reported ₹3,31,767 crore of sales and services and 17,543 stores.

No revenue, and no store count either

Its annual report says, in the segment note, that “the Company has only one identifiable segment reportable under Ind AS 108” — one segment for a business selling groceries, phones, jewellery and clothing. No Reliance Trends revenue is disclosed anywhere, and none can be worked out from what is published.

It goes further. In the whole of that 91-page report the word “Trends” appears twice, both times as ordinary English — “participation trends” — in a sports annexure about corporate social responsibility. The brand is not named in the document. Reliance Industries’ integrated annual report for the same year names Ajio, Tira, Premium Brands and Jewellery in its fashion and lifestyle section, and does not name Trends. Westside‘s owner reports no separate segment either; the difference is that its report prints its brands’ names.

The store count runs the same way. No Reliance Trends store number is disclosed in any filing read here. What exists is the company’s own shop finder, which on 6 September 2026 listed per-state counts summing to 1,927 across 34 entries — Karnataka 260, Tamil Nadu 205, Kerala 159 at the top. Two qualifiers travel with it. It is a locator reading on one day rather than a disclosed figure, and its own filter offers four store types, Trends, Trends Man, Trends Woman and Trends Junior, so the 1,927 covers all four with no published split.

The brand describes itself on its own site and the group’s as “India’s largest fashion retail chain”. No comparison, basis or measure is published alongside it in any document read here.

When it started, and the company that once carried the name

The first three are three answers to one question and this page picks none; the trade-mark record comes from an aggregator’s mirror of the register rather than the register itself. The fourth sits in a decided tax appeal of 27 December 2018, in which the Income Tax Appellate Tribunal in Mumbai records Reliance Trends Limited acquiring the apparel and luggage business of Reliance Retail Limited by slump sale for ₹31.10 crore. No document on file records how or when the business moved back to Reliance Retail Limited, the company named on today’s labels.

What the label actually says

Under the Legal Metrology (Packaged Commodities) Rules, 2011, notified as G.S.R. 202(E) on 7 March 2011, a pre-packed garment must carry a manufacturer or packer with an address, the net quantity, the country of origin and a retail price inclusive of all taxes. That declaration names who is legally answerable for the goods, not who sewed the garment.

Across 155 declarations read on 6 September 2026, Reliance Retail Limited is named as the declared manufacturer on 137. Eleven name outside companies — a Coimbatore apparel firm, a Haridwar marketing company, a Ludhiana firm, a Jaipur unit and a Faridabad proprietorship among them — and eight of those are Performax listings. The other seven leave that field empty and carry an “Imported By” line naming Reliance Retail Limited.

That concentration is unusual for Indian apparel. On the same day, Arrow‘s declarations named fifteen different outside manufacturers and Peter England’s twenty-one distinct entity-and-address combinations. Reliance Trends sits at the opposite end, and gets there by naming itself. The addresses are less tidy than the names: one warehouse at Mankoli Naka in Bhiwandi, written seventeen different ways across the 137 records, three of them giving the company as “Reliance Retail Pvt Ltd”, a form that does not match the registered company.

Country of origin read India on 148 of the 155 — four China, one Sri Lanka, one Bangladesh, one blank — and all six naming a country outside India were Performax listings. That is the shape Flying Machine showed: origin follows the garment type, not the brand. Fibre composition is published on 78 of the 155, and fabric weight in GSM on none, which holds across every apparel brand this site has read. Judge the cloth by composition and by handling it.

What the record holds

The advertising council’s file carries one matter against Reliance Trends, C.51337, taken up by the council itself rather than on a complaint, and upheld. It concerns an influencer’s post promoting a Black Friday sale on women’s clothing that carried no label identifying it as an advertisement, and the record notes it was considered in the absence of a written response. That is the whole of the Trends file — one matter, about a label on somebody else’s post, not about a garment, a price or a fabric.

Separately, on the group’s file rather than the brand’s, the council upheld a matter against Ajio, C.50064, after viewing a website advertisement offering a flat 30% discount on the first order. That one belongs to the marketplace and concerned a first-order offer, not the MRP practice measured above. The same file records a matter against the amante label that was not upheld. The limits matter as much as the findings: the council is a self-regulatory industry body rather than a statutory regulator, each finding was about one advertisement as it then stood, neither is a standing ban on a form of words, and nobody has ruled on anything the brand is running today.

The consumer commissions have decided four matters, all about one thing: being charged separately for a carry bag at a Trends store. On 31 January 2022 the National Consumer Disputes Redressal Commission dismissed seven second appeals brought by Reliance Retail Limited, finding no substantial question of law. On 11 May 2022 the State Commission in Chandigarh dismissed another at the preliminary stage as “being devoid of merit”, and on 28 April 2026 it dismissed two more without costs.

The sums are small and the page should say so. The underlying orders refunded ₹7 in one group of cases and ₹3 in another, with compensation of ₹1,000 and ₹100. This is a repeatedly litigated point of principle rather than a large award, and the 2026 bench put it as “the act of packing is intrinsically and inextricably linked with the concept of putting goods in a deliverable state”. All four were read from the published texts rather than certified copies.

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References

1. Reliance Industries, consolidated financial statements 2025-26, Form AOC-1 — the 100.00% and 83.56% holdings and the footnote
2. Reliance Retail Limited annual report 2025-26, read 6 September 2026 — the single-segment note, the FY26 figures and the CIN
3. Reliance Industries integrated annual report 2025-26, retail chapter — the brands named in fashion and lifestyle
4. Reliance Retail, Reliance Trends brand page, read 6 September 2026 — the trends.ajio.com sentence, the labels and the “largest” claim
5. Reliance Retail milestone page, read 6 September 2026 — the 2008 first-store entry
6. Trends terms and conditions, read 6 September 2026 — the operator and the two clauses
7. Trends store locator, state list, read 6 September 2026 — 1,927 stores across 34 entries and four formats
8. Ajio product page, Performax cycling gloves, read 6 September 2026 — the MRP wording, the size caveat, the coupon and a China origin
9. Ajio, Trends section, read 6 September 2026 — where the 6,944 prices and 155 declarations were read
10. National Consumer Disputes Redressal Commission, 31 January 2022 — seven appeals dismissed, and the ₹7 refund
11. State Commission, Chandigarh, Appeal No. 25 of 2022, 11 May 2022 — dismissed at the preliminary stage, and the ₹3 refund
12. State Commission, Chandigarh, Appeal No. 184 of 2022, 28 April 2026 — dismissed without costs, and the deliverable-state passage
13. State Commission, Chandigarh, Appeal No. 70 of 2023, 28 April 2026 — dismissed without costs
14. Income Tax Appellate Tribunal, Mumbai, 27 December 2018 — the slump sale into Reliance Trends Limited
15. Advertising Standards Council of India, complaint outcomes, checked 6 September 2026 — C.51337, C.50064 and the amante matter not upheld
16. Company Vakil, Reliance Trends logo trade-mark record, read 6 September 2026 — a mirror of the register, class 42, applied 14 June 2007
17. Oneindia, “Reliance launches 1st apparel store”, 12 October 2007 — the October 2007 date
18. Legal Metrology (Packaged Commodities) Rules, 2011 — what a pre-packed garment must declare