





Red Chief launched in Kanpur in 1997, two years after the RSPL group behind Ghadi detergent moved into leather. Leayan Global Private Limited, set up in 2009 under the Gyanchandani family, owns and makes the shoes today. It sells through 182 exclusive stores, its own website and the major marketplaces, and has no link to Red Tape.
Brand auditRed Chief Brand Audit: The Shoe Brand Detergent Pays ForRed Chief belongs to the Kanpur family behind Ghadi detergent, and it is not Red Tape. What its leather shoes really sell for, and why the company is shrinking.Read the full auditWe rate it 6.1/10 (fair) after buying and testing it ourselves. What we liked most: The shoes comes with an amazing sporty design. Could be better: The tongue can be improved.
It’s listed on Amazon, Flipkart, Myntra and Ajio. The store buttons at the top of this page open each listing, so you can check today’s price and sizes there.
Midsole: EVA+TPU; Bottom sole: TPR; Upper material: Mesh. See Specifications above for the full details.
We score its comfort 6.5/10 (fair), after using it ourselves.
Its value-for-money score is 5/10 (fair): we weigh what you get against similar products we’ve tested.
Yes. Red Chief is an Indian brand, founded in 1997, and it is owned by Leayan Global (RSPL group).
We have bought and tested 5 Red Chief products, and their average FA score is 7.7/10 (good). The best-rated so far is the Red Chief Boat Shoes For Men at 8.8/10.
We buy every product ourselves and score it out of 10 on design, material quality, comfort and value for money. The FA score is the average of those scores. No paid placements: brands can’t buy a better score.
Brand Auditsasa Beauty Brand Audit: The Pack Facts No Listing Prints27 September 2026
AccessoriesGoyard Brand Audit: No Indian Boutique, No Published Prices, No Authentication27 September 2026
AccessoriesOsprey Brand Audit: Helen of Troy-Owned, Listed for India Through a Delhi Distributor27 September 2026Help us improve this audit. Tell us what’s wrong.
ReportingRed Chief R1704 F033 Sports Shoes for MenOur audit team reviews every report. We’ll fix “” on this page if it checks out.