Vero Moda is a Danish womenswear label — dresses, tops, jeans, knitwear and workwear — sold in India through its own stores, counters inside larger shops and the marketplaces. On Myntra on 11 September 2026 it carried 3,720 listings and the typical price charged was ₹2,799.
The label is Danish. The company that sells it to you is Indian and wholly foreign-owned, and most of the clothes it sells were made in India. That last part changes what the price on the tag means.
Nobody licenses Vero Moda in India. Vero Moda Retail Private Limited is a wholly owned subsidiary of the Danish group Bestseller, approved by India’s Foreign Investment Promotion Board in October 2014 as a ₹90.39 crore single brand retail investment and incorporated on 13 October 2015. Of 40 product records read on Myntra on 11 September 2026, 26 declared India as the country of origin. A 100-listing sounding the same day found the shelf collecting 75.0% of MRP, with 46 of 100 listings reduced and a median price of ₹2,799.
Who owns Vero Moda in India
A foreign label on an Indian high street can be a joint venture, a franchise or a wholly owned subsidiary. Vero Moda is the third, and the paperwork says so in plain words.
- Founded
- 1987, as a brand of Bestseller, the Danish group started in 1975 by Troels Holch Povlsen and Merete Bech Povlsen
- Brand owner
- Bestseller A/S, Denmark, privately held; the family holding company Heartland owns 100% of it
- Indian seller
- Vero Moda Retail Private Limited, CIN U52100MH2015FTC269222, incorporated 13 October 2015, Andheri East, Mumbai
- The shape
- A wholly owned subsidiary held through Singapore — not a franchise, not a licence, not a joint venture
- Category
- Apparel — womenswear, including a Curve range in sizes 42 to 54
- Price band in India
- Median ₹2,799 across a 100-listing sounding, which puts the core range in the mid-range band for Indian apparel
- In India since
- 2010, on the brand’s own account
- Where to buy
- Exclusive brand stores and shop-in-shops, veromoda.in, Myntra, Amazon
- Checked on
- 11 September 2026
The proof is an Indian government record rather than a press release. A Press Information Bureau release of 14 October 2014, from the Ministry of Finance, lists the foreign investment proposals cleared that month. Proposal 2/SIA/RT/2014 approves Bestseller United (Singapore) Pte. Ltd. to invest about ₹90.39 crore in “single brand retail trading of products under the brand name ‘Vero Moda'”. The proposal immediately above it approves the same Singapore company, for the same sum, to do the same for Only.
A licence would have no place in that list. Single brand retail trading approval is foreign direct investment: the group puts its own money into an Indian company and owns what it builds. That company followed a year later, and the register classes it as a subsidiary of a company incorporated outside India.
- HeartlandThe Holch Povlsen family holding company; owns 100% of Bestseller
- Bestseller A/SDenmark, 1975; privately held, Anders Holch Povlsen its owner and chief executive
- Bestseller United Singapore Pte. Ltd.Holds the Indian companies; the FIPB applicant in 2014
- Vero Moda Retail Private LimitedMumbai, incorporated 13 October 2015; 100% held
Anders Holch Povlsen has sat on the Indian company’s board since the day it was incorporated, which is unusual for a group of this size and tells you how directly it is held.
That makes Vero Moda a different shape from most foreign names on the same street. Zara‘s Indian operator is a joint venture in which Trent’s annual report calls Inditex “the majority partner”. H&M‘s Indian company carries the same register class as this one. A franchise-held brand answers to an Indian retailer; here, the company answering for the garment is Danish-owned all the way up.
Four brands, four companies, one building
Bestseller does not run one Indian arm. It runs a separate Indian company for each brand, and all of them sit in the same building — The Lalit Residency on Sahar Airport Road, Andheri East, Mumbai — on different floors.
| Brand | Indian company, and its floor | Revenue, year to 31 March 2025 |
|---|---|---|
| Jack & Jones | Best United India Comforts Private Limited — second floor | ₹809.92 crore |
| Vero Moda | Vero Moda Retail Private Limited — fourth floor | ₹479.56 crore |
| Only | Only Retail Private Limited — fifth floor | ₹380.85 crore |
| Selected Homme | Selected Retail Private Limited — second floor | ₹79.29 crore |
Company details and revenue as carried by a mirror of the corporate register, read 11 September 2026. These are register-derived figures, not audited accounts read here.
All four are held from the same Singapore company, and each grew between 71% and 99% on the previous year on the mirror’s reading. The structure matters for one reason: the company answerable for a Vero Moda dress is not the one answerable for a Jack & Jones shirt, even when both were bought in the same mall.
A Danish brand, mostly made in India
Forty Vero Moda product records were read in full on Myntra on 11 September 2026. Twenty-six declared India as the country of origin.
| Country of origin declared | Records, of 40 |
|---|---|
| India | 26 |
| China | 9 |
| Bangladesh | 3 |
| Sri Lanka | 2 |
The manufacturers named alongside them are mostly Indian garment firms — Messianic Clothing, N.S. Exports and Tapio Creations among them — with one Chinese name, Jiangsu Binstyle. The group’s own account agrees: Bestseller’s annual report names India as a tier-1 sourcing country, and its first buying office, opened in Hong Kong in 1988, was importing from India from the start.
The most specific account comes from the man who ran the Indian business. Speaking to The Voice of Fashion for its India Sustainable Report in 2020, Vineet Gautam, then country head and chief executive of Bestseller India, said the company manufactures in Bengaluru, Tirupur, Gurugram, Noida, Bhiwandi and Chennai, and described the factory standards it requires — provident fund and state insurance compliance, lighting, ventilation, infirmaries, sprinklers and four exit points.
So the duty argument collapses on its own. Customs duty is charged on the landed value of an imported consignment, not on the price tag in the shop, and it cannot be charged at all on a dress sewn in Tirupur and sold in Pune. Whatever sets a Vero Moda price in India, it is a margin decision.
You cannot pay import duty on a dress that never crossed a border.
There is a policy reason for it. India permits 100% foreign investment in single brand retail, and a foreign holding above 51% carries a condition: 30% of the value of goods purchased must come from India, averaged over the first five years. Local manufacture is built into this structure. No filing read here shows what the company actually sourced, so nothing here says it meets or misses that threshold.
The honest counterweight: 14 of the 40 records did declare a foreign origin. Part of the range is imported, and on those pieces the duty argument is live.
What Vero Moda costs in India
A sounding of 100 Vero Moda listings was taken on Myntra on 11 September 2026, against a catalogue of 3,720 on the brand facet plus 64 more under the Curve range.
- Share of MRP actually charged
- 75.0%
- Median price charged
- ₹2,799
- Listings reduced below MRP
- 46 of 100
- Checked on
- 11 September 2026
That is a firm shelf by the standards of the Indian high street. Fewer than half the listings carried any reduction, and the reductions that existed resolved into ten discount rungs across 21 distinct MRPs — a pricing grid set by tier, not garment by garment.
The sharpest comparison is with the brand next door. Only, sold by a different company on the floor above, collected 64.8% of MRP on the same day. Two labels, one group, one building, and about ten points between what they actually charge. Vero Moda is the dearer of the two.
No garment-for-garment comparison with a Danish or European price appears here, because the same dress could not be matched on both sides on one day. Converting a euro price and presenting it as what the dress ought to cost in India would be a guess, and the origin reading above is the better answer to the same question.
Who answers for the garment
The packaged commodities rules made under the Legal Metrology Act require every pack to carry the name and address of the manufacturer, or of the importer where the goods come from abroad, along with the country of origin and the net quantity. That declaration names the company legally answerable for what you bought — which is not always the company that sewed it.
Across the forty Vero Moda records, seventeen different manufacturer-or-importer strings appeared and not one of those forty fields was left empty. Net quantity appeared on 37 of the 40. On this measure Vero Moda’s records were complete, and that is to its credit.
The seller of record is a separate field and it lines up neatly: Vero Moda Retail Private Limited on 35 of the 40, a retail services company on 3, and Bestseller Retail India Private Limited on 2. The company named on the register is the company named on the listing.
The counterpoint is worth stating. Seventeen manufacturer names across forty records is a many-supplier picture, declared honestly but not the same as one accountable maker. Three small Indian labels read the same day — Andamen, Genwayne and Tanlooms — each named one company on all forty records. The best declarations on the shelf that day belonged to the least famous names on it.
The claims, and what stands behind them
The Indian shopfront lets you filter clothes by fabric, and the list includes two entries that are claims rather than descriptions: “Organic Cotton” and “Polyester-Recycled”. Both are certifiable categories in the textile trade, with established schemes behind them.
On veromoda.in, nothing is attached to either. No certification, no standard, no scheme name, no certificate number and no mill appears anywhere alongside those filters. For the organic cotton and recycled polyester claims on the Indian site, no test is published, and no certification body is named.
The parent group does publish material figures at group level. Bestseller defines preferred materials as those that are Better Cotton, organic, in-conversion, recycled or covered by a third-party certification, and reports them rising from 58% to 65% of its material use in 2024/25. Heartland’s report adds that Bestseller sourced 100% of its cotton from preferred sources and that recycled polyester reached 32%.
Those are group percentages across every Bestseller brand and every market. Nothing on the Indian shopfront connects a specific dress on a specific rail to any of them. A shopper filtering for organic cotton in Mumbai sees a category name, with no certificate shown beside it.
What the brand publishes about its own shops
The About Us page on veromoda.in, read on 11 September 2026, still dates its store count to 2017: “As of 2017, the brand has 67 Exclusive Brand Outlets and 163 Shop in Shops and counting.” That wording dates from 2017.
- As of 201767 exclusive brand outlets, 163 shop-in-shops — the wording still on the brand’s own site
- 10 October 202571 exclusive brand outlets, 318 shop-in-shops — from a release by the company
Four more shops of its own in eight years, while the counters inside other people’s shops nearly doubled.
The group-level counts are no steadier. Three trade publications gave three different figures for Bestseller India’s footprint inside four months — 362 exclusive outlets and over 1,793 shop-in-shops on 1 August 2024, then 332 and 1,538 on 21 November 2024, then 322 and more than 1,578 on 25 November 2024. The last two were published four days apart and none of the three is a company filing.
No independent, dated count of Vero Moda’s Indian shops is published, and the brand’s own figure is from 2017. If a particular shop matters to your purchase, ring it before you travel.
What the record shows
We found no decided regulatory action, no product recall and no consumer commission order against Vero Moda Retail Private Limited, and nobody has ruled on how the brand is priced or sold in India.
On disclosure, the declarations on the shelf are complete, while the store count on its own website dates from 2017 and the fabric filters name no certification.
Who Vero Moda is actually for
Vero Moda sells European high-street womenswear — a work dress, a blazer, straight-leg jeans, party tops — to a woman in her twenties or thirties who wants a recognisable international label at ₹2,000 to ₹3,500. The Curve range runs to size 54, wider than much of the Indian high street offers.
It is a poor fit for a shopper chasing a discount. Fewer than half the listings read carried any reduction at all, so the deep-sale habit that works on other fast-fashion rails does not work here. Anyone buying it because it is Danish should know that 26 of the 40 records sampled declared India as the country of origin: the brand and its owner are Danish, and much of the range is made here.
Anyone who wants the same silhouettes with a softer price should look one floor up, at the group’s own Only, which charged about ten points less of its MRP on the day both were read.
Buying Vero Moda in India
Read the seller name before you pay
On 35 of 40 records read on 11 September 2026 the seller was Vero Moda Retail Private Limited, the company the register names as the brand’s Indian subsidiary. That name, an exclusive brand store or veromoda.in are the routes where seller and brand owner are one business.
Turn the pack over and read the origin
Twenty-six of forty records declared India, and the declaration is printed on the pack as well as the listing. A dress made in Bengaluru is not worse for it, but no one should pay an imported premium on it.
Expect to pay close to the tag
Only 46 of 100 listings were reduced, and the shelf collected 75.0% of MRP. Reductions land on ten rungs across 21 MRPs, so the discount comes to a whole tier at once rather than to one garment.
Ask what the organic cotton filter means
The Indian site offers an organic cotton and a recycled polyester filter with no standard, certificate number or mill named. If the material matters to you, ask the shop for the certification on that garment rather than treating the filter as proof.
Common questions
Who owns Vero Moda in India?
The Danish group Bestseller owns it outright. Vero Moda Retail Private Limited, incorporated on 13 October 2015, is held from Singapore by Bestseller United Singapore Pte. Ltd. India’s Foreign Investment Promotion Board approved that Singapore company’s ₹90.39 crore single brand retail investment in the brand in October 2014. No Indian retailer holds a franchise or a licence for it.
Is Vero Moda clothing made in India?
Much of it is. Of forty product records read on Myntra on 11 September 2026, 26 declared India as the country of origin, with China on 9, Bangladesh on 3 and Sri Lanka on 2. Bestseller’s own annual report names India as a tier-1 sourcing country, and its India chief executive named Bengaluru, Tirupur, Gurugram, Noida, Bhiwandi and Chennai as manufacturing locations in 2020.
Are Vero Moda and Only the same company?
No. They are two Indian companies with the same ultimate owner. Vero Moda Retail Private Limited sits on the fourth floor of a Mumbai building and Only Retail Private Limited on the fifth, with Jack & Jones and Selected Homme run by two more companies on the second. All four are held through the same Singapore company.
Why is Vero Moda not discounted as heavily as other brands?
On a 100-listing sounding taken on 11 September 2026, only 46 listings were reduced and the shelf collected 75.0% of MRP, against 64.8% for Only the same day. The reductions sat on ten rungs across 21 distinct MRPs, which points to markdowns applied by tier rather than by garment.
Is Vero Moda’s organic cotton certified?
Nothing on the Indian site says so. The shopfront offers an “Organic Cotton” and a “Polyester-Recycled” fabric filter with no standard, scheme, certificate number or mill named anywhere beside them, so no test is published for either claim. The parent group publishes material percentages at group level, but nothing links an Indian garment to them.
How we research and verify brand audits: our methodology.
References
- Press Information Bureau, Ministry of Finance, 14 October 2014 — the ₹90.39 crore single brand retail approvals to Bestseller United (Singapore) Pte. Ltd. for Vero Moda and for Only.
- ZaubaCorp, a mirror of the corporate register, read 11 September 2026 — the CIN, the incorporation date of 13 October 2015, the Andheri East registered office, the “subsidiary of company incorporated outside India” class and the board.
- The Company Check, a mirror of the corporate register, read 11 September 2026 — Bestseller United Singapore named as parent, and revenue of ₹479.56 crore for the year to 31 March 2025.
- Bestseller A/S, annual report 2024/25 — the group company list, India as a tier-1 sourcing country, the 1988 Hong Kong buying office, and preferred materials rising from 58% to 65%.
- Bestseller, facts and figures, read 11 September 2026 — Anders Holch Povlsen as owner and chief executive, and about 3,100 stores in 47 countries.
- Heartland, financial report 2024/25 — “HEARTLAND owns 100 percent of BESTSELLER”, cotton from preferred sources, and recycled polyester at 32%.
- The Company Check, Best United India Comforts Private Limited, read 11 September 2026 — the Jack & Jones company and its ₹809.92 crore revenue for the year to 31 March 2025.
- The Company Check, Only Retail Private Limited, read 11 September 2026 — the fifth-floor registered office, the Singapore parent and ₹380.85 crore revenue.
- The Company Check, Selected Retail Private Limited, read 11 September 2026 — the Selected Homme company and its ₹79.29 crore revenue.
- Press Information Bureau, Ministry of Commerce and Industry, 24 July 2019 — the single brand retail guidelines, including the 30% local sourcing condition above 51% foreign investment and its five-year averaging.
- The Voice of Fashion, India Sustainable Report 2020 — Vineet Gautam naming Bengaluru, Tirupur, Gurugram, Noida, Bhiwandi and Chennai, and the factory standards required.
- Legal Metrology (Packaged Commodities) Rules, 2011, Rule 6 — the requirement to declare the manufacturer or importer, the country of origin and the net quantity.
- Vero Moda India, About Us, read 11 September 2026 — the 2010 India launch and the “As of 2017 … 67 Exclusive Brand Outlets and 163 Shop in Shops” wording.
- Vero Moda India, fabric filter, read 11 September 2026 — the “Organic Cotton” and “Polyester-Recycled” filters, with no certification named.
- PTI and PR Newswire, 10 October 2025 — 71 exclusive brand outlets and 318 shop-in-shops, and the group described as operating in 44 countries through over 2,800 chain stores.
- Indian Retailer, 1 August 2024 — 362 exclusive outlets and over 1,793 shop-in-shops for Bestseller India.
- Apparel Resources, 21 November 2024 — 332 exclusive outlets and 1,538 shop-in-shops.
- Inside Retail Asia, 25 November 2024 — 322 brand outlets and more than 1,578 shop-in-shops, four days after the figure above.
Vero Moda’s Indian paperwork is among the clearer ones on the high street. It owns its Indian company outright rather than licensing its name to a retailer, the register and the product listings name the same business, and not one of the forty declarations read left the manufacturer line empty. At a median of ₹2,799 the clothes are fairly made for the money.
The brand’s own published figures are thinner. Its website still gives a 2017 shop count, and three trade reports inside four months gave three different sizes for the Indian business. The organic cotton and recycled polyester filters on the Indian site name no standard, certificate or mill, and the parent’s material percentages are published at group level only.
Buy it for the cut rather than the flag: 26 of 40 records sampled declared India, so on most of the rail import duty plays no part in the price.
