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Fashion Audit

The Bear House Brand Audit: Bengaluru Shirt Label

Who owns The Bear House, who signs for its shirts and jeans in India, and how its marketplace shelf came to 80.4% of the printed MRP on 30 September 2026.
The Bear House brand audit by FashionAudit: The Bear House logo and the headline “Bengaluru Shirt Label” over a premium men's oxford shirt and a knit polo folded on dark oak

The Bear House is a Bengaluru menswear label, shirts first, and the business behind it is Bear House Clothing Private Limited, incorporated on 13 January 2017. On pages read on 29 September 2026, that company signed the footer of thebearhouse.com, its policy and contact pages, and the “Manufactured & Marketed by” line on its shirts. Similar words turn up on a dissolved London accommodation company and on US marks for other goods, so identity comes first.

On 30 September 2026 a large Indian fashion marketplace carried 4,454 listings under the facet THE BEAR HOUSE. Across the first forty, shoppers were asked a median ₹1,849 on a median tag of ₹2,299, or 80.4% of the printed price, and only 17 had any markdown. None of the nine other Indian clothing labels read there that day kept as much of its MRP.

The short answer

Bear House Clothing Private Limited, a private Bengaluru company, owns The Bear House: it is printed on the marks on the register mirror, runs the website, and is on the “Manufactured By” line of 18 of 20 marketplace records opened on 30 September 2026. It sold 13 of them; Supercom Net sold 7. Two records, both jeans, declared Bangladesh as origin and listed a separate importer. The three own-site shirts read cost ₹2,299 to ₹2,499 at full MRP, with seven-day returns and no warranty on the pages read.

Snapshot

What it is
A menswear label, chiefly shirts, of Bear House Clothing Private Limited, CIN U17299KA2017PTC099170
Indian trade marks
Class 25 logo mark No. 4209345 and “Casual Terrains” No. 3889485, both “Registered”; “The Bear House” No. 6886264, “Marked for Exam”; the company printed as proprietor on the QuickCompany mirror
The company that signs
Bear House Clothing on 18 of 20 marketplace “Manufactured By” lines, blank on 2; seller of record on 13, Supercom Net on 7
Declared origin
India on 18 of 20 marketplace records, Bangladesh on 2 (both jeans); “Country of origin : India” on three own-site shirts
Returns and warranty
Seven days from delivery on thebearhouse.com, ₹49 pickup fee deducted, sale items exchange-only; no product warranty printed on the pages read
Price band in India
₹2,299 to ₹2,499 MRP for three own-site shirts, each selling at MRP, read 29 September 2026
The shelf
4,454 listings under THE BEAR HOUSE; first 40: median MRP ₹2,299, median paid ₹1,849, 17 reduced
Addresses in use
Five Bengaluru-area addresses across register mirrors, marks, product pages and the contact page

Who owns The Bear House

Every document read points to one company, private and unlisted, incorporated at the Bangalore registrar under CIN U17299KA2017PTC099170. ZaubaCorp, a register mirror, shows paid-up capital of ₹1,02,18,498 and activity code NIC 1729, “Manufacture of other textiles n.e.c.”. For the registered office, ZaubaCorp gives 26/A, 2nd Phase Peenya Industrial Area and TheCompanyCheck, a second mirror, the third floor of Raheja Point on Magrath Road; their latest balance sheets are dated 31 March 2023 and 31 March 2024, and neither can be shown to be current.

Inc42 reported on 30 April 2025 that the company made “INR 96 Cr revenue from operations and INR 11.1 Cr profit” in FY24, “as per filings with the Registrar of Companies”, the only result read that a source ties to filed accounts. Figures for FY25 and FY26 that cite no filing read are left out.

Money has come in; no document read records a change of owner. A Bar & Bench deal note of 8 April 2025 names the company as raising ₹50 crore of Series A equity, led by JM Financial India Growth Fund III with Dexter Ventures; three other reports agree on the amount, while Indian Retailer, on 21 July 2026, said ₹60 crore. No document read states the stake the funds took.

The trade-mark detail below is a mirror reading, from QuickCompany’s copy of the Indian register, one mark page per row.

No.MarkClassStatus as printedFiled
4209345The Bear House Logo25“Registered”, to 18 June 202918 June 2019
3889485Casual Terrains25“Registered”, to 17 July 202817 July 2018
6886264The Bear House25“Marked for Exam”3 March 2025
7271864The Bear House – For The Young Gentleman25“Objected”4 October 2025
4209340The Bear House24“Registered”, to 18 June 2029; use claimed from 21 April 201618 June 2019
6311256The Bear House Logo3“Registered”, to 20 February 2034 (IndiaFilings prints “Accepted & Advertised”)20 February 2024

QuickCompany mark pages for each number, and IndiaFilings for No. 6311256, read 29 September 2026. No registered user was shown on any of them.

On Nos. 4209345 and 6886264 the proprietor is printed cut short, as “Bear House Clothing Private”; the other four print the full name. On No. 6311256, a class 3 mark for cosmetics and soaps, the two mirrors disagree. The mirror’s company page lists about 45 filings, “Bear Cafe” among them in food and restaurant classes, with statuses that differ from the mark pages, so only the mark pages are used.

Read the register as a list of claims to a sign. A “Registered” logo in class 25 shows that Bear House Clothing applied for it for clothing and the Registry let it through; “Marked for Exam” and “Objected” are earlier stops, not rulings. No entry says whether a given shirt passed through the company, and the 2016 first-use date on No. 4209340 is the applicant’s own statement.

Similar names belong to other businesses, among them BEAR HOUSE LTD, UK company number 11837882, an accommodation business incorporated in London on 20 February 2019, and US marks such as “BEARHOUSE BEARS”. This audit covers the Bengaluru label only.

How The Bear House reaches the shelf

The Indian company runs the website itself. The privacy policy covers “www.thebearhouse.com (the “Site”)” and names Bear House Clothing Private Limited.

Most money arrives through other people’s shops, by the company’s account. Inc42 reported on 30 April 2025 that “about 85%” of income came from marketplaces and “13–14% comes from the D2C platform”; on 4 June 2026 it gave offline as about 25% of revenue. Both are the company’s statements, not filed figures.

The store count depends on who is counting. The store page read “23 Stores Across 12 Indian Cities”; the About page said both “30+ Stores in India and 2 stores in the UAE” and “Opened 17 stores so far”; Inc42 gave 24 on 4 June 2026; and Indian Retailer, on 21 July 2026, gave “25 exclusive brand outlets (23 in India, 2 in UAE)”. Those are five readings, not a trend, and none says whether the shops are company-run or franchised.

Inc42 also reported shop-in-shop counters “across 109 Trends stores and more than 272 Reliance touchpoints”. No Reliance document naming the brand was read, and the terms are not stated; the retailer itself is covered in FashionAudit’s Reliance Trends audit. It is not a store’s in-house label: mark, site and maker line all carry the Bengaluru company.

Whose name appears where, on a Bear House garment
  • The marksBear House Clothing printed as proprietor on six mark pages on the QuickCompany mirror, cut short on two
  • The websiteThe same company in the footer, privacy policy, returns page and contact page
  • The product page“Manufactured & Marketed by” the company at a Laggere address, origin India
  • The marketplace maker lineThe Laggere string on 18 of 20 records; blank on the 2 Bangladesh jeans
  • The sellerThe company on 13 records, in two spellings; Supercom Net on 7
  • The importer fieldA separate importer on the two jeans; the company’s own strings on 2; blank on 16

Own pages and the mirror read 29 September 2026; the marketplace read 30 September 2026.

The Bear House on the shelf

No neighbouring facet needed setting aside. The first forty were 25 shirts, 11 T-shirts and 4 pairs of jeans, and 23 of them carried no reduction; a “Men Striped Casual Shirt” tagged ₹2,599 and sold at ₹1,195 was among the 17 that did. Thirty listings behind the Shirts filter came out at a median ₹2,299 both marked and paid, 100.0% of MRP, with 4 reduced.

The next highest share among the ten was FableStreet’s 58.9% and the lowest Vishudh’s 25.9%; six had all forty marked down. One day’s listings in one order describe that shelf, not a pricing policy.

Twenty of the forty were opened. Supercom Net was named as seller on 7, “Bear House Clothing Pvt ltd” on 7 and “BEAR HOUSE CLOTHING PRIVATE LIMITED” on 6, so the owning company sold 13. On 18 records the “Manufactured By” field printed “Bear House Clothing Pvt Ltd.,31/161, near Life Line Hospital, Preethy Nagar, Laggere, Beng…”, cut off by the field: the Laggere address from the brand’s own product pages.

That line is a legal signature, not a floor plan. Packaging rules want a party on the pack who answers for the goods, and this company put its own name there on almost everything opened; nothing read says what stands at 31/161 Laggere.

Manufactured & Marketed by Bear House Clothing Pvt Ltd., 31/161, near Life Line Hospital, Preethy Nagar, Laggere, Bengaluru, Karnataka 560058

thebearhouse.com product page for shirt VELIN-NY, read 29 September 2026; the same line appears on SAMRO-WH and GELATOP-BK, each with “Country of origin : India”.

Where The Bear House is made

The company began as a maker for others: YourStory wrote on 1 April 2025 that it “started initially as a shirt manufacturing unit catering to global brands like Zara and Marks & Spencer”. Inc42 reported on 30 April 2025 that “In 2019, the founders were forced to close down the factory, weighed down under a INR 25 Cr loan”.

By Inc42’s account of 4 June 2026, it now relies on “third-party vendors for production” to stay “asset-light”; no document read names them or counts them. The About page’s “10+ Years of Manufacturing Expertise” and control “from fabric selection to final stitch” describe oversight, not a factory. Declared origin was India on the three own-site shirts and 18 marketplace records.

Two jeans from Bangladesh

The other two records were both jeans. Each declared Bangladesh, left the “Manufactured By” field blank, and named a separate importer.

Of 200 declarations read for ten Indian labels on that marketplace on 30 September 2026, these were the only two naming a country other than India. On two Indian-origin records the importer field carried the company’s own strings; on the other 16 it was blank. No own-site jeans page was read, so the brand’s own declaration for denim is unknown here.

Returns, warranty and who answers

On thebearhouse.com a buyer has a week. The returns page, which names Bear House Clothing, offers “7-day hassle-free returns and exchanges” from delivery. Prepaid money goes back to the “original payment method”; cash-on-delivery money comes as store credit, valid six months. Refunds are processed “within 1 business day” after a quality check, less a ₹49 pickup fee.

The exceptions matter more than the headline. Sale items get a single exchange and no refund. Accessories, socks and innerwear cannot go back, and product pages add perfumes and sunglasses. No page read prints a product warranty, so a seam that fails in week two has no written warranty on those pages to point to.

The privacy policy sends “discrepancies or grievances regarding the processing of Sensitive Personal Data or Information (SPDI)” to a Grievance Officer under the IT Act. An individual is named, not reproduced here, with escalationdesk@thebearhouse.com and no postal address or phone. As worded, that route concerns personal data. On a marketplace order from Supercom Net, that firm is the seller of record, and the marketplace’s own terms were not read.

What The Bear House costs in India

No foreign price list was read, so thebearhouse.com is set against the marketplace instead.

CodeShirt, as named on thebearhouse.comFibre as statedMRPSelling price
VELIN-NYNavy Solid Oxford Regular Fit Casual Shirt“100% Cotton”₹2,299, “Inclusive of all taxes”₹2,299
SAMRO-WHWhite Solid Linen-Blend Regular Fit Casual Shirt“84% Cotton,16% Linen (Linen Blend)”₹2,299₹2,299, “0% OFF”
GELATOP-BKBlack Regular Fit Solid Casual Shirt“50% Viscose, 36% Cotton, 14% Linen”₹2,499₹2,499, “0% OFF”
VANE-PCPeach Textured Relaxed Fit Half-Sleeve Casual ShirtNot read₹1,699 (compare-at)₹1,359

thebearhouse.com product pages and shirts listing, read 29 September 2026. Most full-sleeve shirts on the listing were ₹2,299 to ₹2,499 with no markdown.

The two shelves line up closely. Own-site full-sleeve shirts sat at full MRP, and the thirty marketplace shirts had a median paid of ₹2,299, equal to their median MRP. No own-site code was matched to a marketplace listing, so these are printed numbers side by side, not one shirt priced twice. Fibre percentages are published; no GSM, standard or certifier is.

Checking a Bear House shirt is genuine

No own-site page read lists authorised sellers or mentions counterfeits, and no document read reports fakes of this label. The checks are the label’s own paperwork.

Check 01

Look for Laggere on the maker line

Eighteen of twenty marketplace records and all three own-site shirts named Bear House Clothing at 31/161 Laggere. Any other name there is one to raise before checkout.

Check 02

On jeans, read origin and importer together

The two Bangladesh records read were jeans, each with a separate importer listed. Note the origin and importer fields on a denim listing and keep them with the invoice.

Check 03

Price the shirt on thebearhouse.com

Most own-site full-sleeve shirts were ₹2,299 to ₹2,499 with no markdown. Most marketplace listings read carried their full tag too.

Check 04

Note who sells it

The records read were sold by the company, under either spelling of its name, or by Supercom Net. Keep the invoice that names the seller.

The record in India

On the search terms used, FashionAudit did not find a court case, tribunal matter or regulator’s action naming the company or the label; no document read is not the same as no document. Nobody has ruled on any question about this label or its company in what was read here.

Who The Bear House is actually for

The label suits a man buying a ₹2,299 cotton or linen-blend shirt who wants the fibre split printed and the answerable company named on the pack, and who does not expect a sale to halve the price. The About page’s “TRUSTED BY 1.5M+ CUSTOMERS ACROSS INDIA” and “6,000+ Unique styles developed since launch” are the brand’s own figures.

Other Indian menswear names read on the same questions include our Peter England audit, our Rare Rabbit audit and our Bewakoof audit.

Common questions

Who owns The Bear House?

Bear House Clothing Private Limited, a private company registered in Bengaluru in January 2017. It runs thebearhouse.com, appears as proprietor of the class 25 marks on the register mirror and followed “Manufactured By” on 18 of the 20 records opened on a marketplace on 30 September 2026. A ₹50 crore Series A in 2025 was reported with no stake disclosed.

Is The Bear House an Indian brand?

Yes. The owning company is registered in Karnataka, and no document read names a foreign parent. The brand’s About page mentions two stores in the UAE besides its Indian shops.

Where are The Bear House clothes made?

In India on most of what was read: three own-site shirts and 18 of 20 marketplace records declared India. Two jeans declared Bangladesh. The company closed its own factory in 2019, Inc42 reported, and now uses outside vendors that no document read names.

Why are The Bear House shirts so rarely discounted?

No document read gives the company’s reason. What was read: own-site full-sleeve shirts at full MRP, and on the marketplace 23 of the first 40 listings unreduced, with a median paid of 80.4% of MRP on 30 September 2026.

What is The Bear House return policy?

Seven days from delivery on thebearhouse.com, with a ₹49 pickup fee deducted. Cash-on-delivery refunds come as store credit valid six months, sale items can be exchanged once but not refunded, and innerwear, socks and accessories cannot be returned.

References

  1. thebearhouse.com home page — footer naming Bear House Clothing Private Limited; read 29 September 2026
  2. thebearhouse.com privacy policy — the site covered, the company, the Grievance Officer section and email; read 29 September 2026
  3. thebearhouse.com shipping and returns policy — seven-day window, refund method and timing, ₹49 fee, exclusions; read 29 September 2026
  4. thebearhouse.com contact page — Raheja Point postal address; read 29 September 2026
  5. thebearhouse.com About page — store statements, manufacturing and quality wording, customer and style claims, marketplace listing line; read 29 September 2026
  6. thebearhouse.com store page — “23 Stores Across 12 Indian Cities”; read 29 September 2026
  7. VELIN-NY, SAMRO-WH and GELATOP-BK product pages — prices, fibre, maker and marketer line, origin, care, non-returnable items; read 29 September 2026
  8. thebearhouse.com shirts listing — the VANE-PC price and full-sleeve price range; read 29 September 2026
  9. The Bear House press release on the Bhartiya City Mall store — 2 March 2025, first standalone Bengaluru store, earlier Delhi store; read 29 September 2026
  10. ZaubaCorp, register mirror, Bear House Clothing Private Limited — CIN, incorporation, capital, Peenya office, NIC 1729, balance-sheet date; read 29 September 2026
  11. Second register mirror, TheCompanyCheck — capital, Raheja Point office, balance-sheet date; read 29 September 2026
  12. QuickCompany, company page and filing list — about 45 mark filings, “Underbear”, “Bear”, “Bear Cafe”; read 29 September 2026
  13. QuickCompany, No. 4209345, No. 3889485, No. 6886264, No. 7271864, No. 4209340 and No. 6311256 — proprietor, class, status, dates, goods; read 29 September 2026
  14. IndiaFilings, No. 6311256 — the differing status and user wording; read 29 September 2026
  15. YourStory, 1 April 2025 — ₹50 crore Series A, the lead fund, the shirt-making history; read 29 September 2026
  16. Bar & Bench deal note, 8 April 2025 — the company, ₹50 crore Series A equity, lead and participating funds; read 29 September 2026
  17. The Week wire copy, 1 April 2025 — ₹50 crore, the fund’s eighth investment; read 29 September 2026
  18. Entrackr, 2 April 2025 — ₹50 crore round and a revenue claim with no filing cited; read 29 September 2026
  19. Inc42, 30 April 2025 — FY24 figures attributed to Registrar filings, channel split, 2019 factory closure, vendor contracts, first-store date; read 29 September 2026
  20. Inc42, 4 June 2026 — third-party production, 24 stores, offline and quick-commerce shares, Trends shop-in-shop, first-store date; read 29 September 2026
  21. Indian Retailer, 21 July 2026 — 500+ points of sale, 25 exclusive outlets, the ₹60 crore Series A figure; read 29 September 2026
  22. Companies House, BEAR HOUSE LTD, 11837882 — the unrelated UK company, “Dissolved”; read 29 September 2026
  23. Justia, US trade-mark results on similar words and a Build-A-Bear results item — name collisions; read 29 September 2026
  24. THE BEAR HOUSE facet on a large Indian fashion marketplace, 30 September 2026 — 4,454 listings; the first 40 by facet order for medians, markdowns and product types; 30 shirts after the Shirts filter; 20 records opened for seller, origin, maker line and importer; the same figures for nine other Indian labels that day, used for the comparisons
The FA take

The paper trail is short. One Bengaluru company is printed on the clothing marks on the mirror, runs the website, signs its own shirts and signed 18 of 20 marketplace records, and Inc42 ties its ₹96 crore of FY24 revenue to Registrar filings. Most of its full-sleeve shirts cost ₹2,299 to ₹2,499 at home and, unusually, close to that on the marketplace.

Some details vary by source: the registered office differs between mirrors, and later revenue years and the store count differ between reports. The written terms read are a seven-day return with a ₹49 fee, no printed warranty, and a grievance contact framed around personal data.

A well-signed full-price shirt label: read the seller line, and on its jeans the origin and importer fields, before paying, then keep the invoice.

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