Assembly is a Gurugram luggage and travel-bag brand sold at assemblytravel.com and run by its own Indian company, Dismantle Digital Private Limited. The name is an ordinary English word, and it is shared: this is not Assembly Label, the Australian clothing brand, and not ASSEMBLY, LLC, which holds a trade mark in the United States.
The brand says it was founded in 2019 by Aditya Khanna and Mohit Garg. On Myntra on 22 September 2026 it was mostly a suitcase shelf, with trolley bags making up 72 of 100 listings read, and 38 of 40 declarations named India as the country of origin.
Assembly is an Indian luggage brand. One company runs the site, holds the trade mark and is named as manufacturer on 38 of 40 Myntra declarations read, two of which declared China. The homepage promises a “3-year warranty”; the published policy gives three years on hard luggage and one year on soft bags.
Snapshot
- Company
- Dismantle Digital Private Limited, CIN U19100HR2021PTC096406, Gurugram, Haryana
- Incorporated
- 17 July 2021; the brand’s own site says it was founded in 2019
- Founders and directors
- Aditya Khanna and Mohit Garg, both directors since incorporation (register mirrors)
- Trade mark
- ASSEMBLY, class 18, no. 4644834, filed 7 September 2020 by Dismantle Goods LLP, now held by Dismantle Digital (register mirror)
- Latest revenue on record
- ₹35.73 crore, year to 31 March 2025, as The Company Check’s register mirror carries it
- Registered charge
- ₹15 lakh, open, in favour of The Hongkong and Shanghai Banking Corporation (register mirror)
- Myntra brand listing
- 303 products at “Assembly”, 22 September 2026
- Price band in India
- Mid-range — median MRP ₹8,099, median paid ₹4,999, 100 distinct Myntra listings, 22 September 2026
- Declared country of origin
- India on 38 of 40 Myntra listings read; China on 2
Which Assembly this is
Search for “Assembly” and the results mix several unrelated businesses. Assembly Label is an Australian clothing brand with its own site at assemblylabel.com. The Assembly Place is a Bengaluru co-working company, Assembly Ventures is an investment firm, and a company called ASSEMBLY, LLC holds US trade mark serial 88056552.
None of them is the brand on this page. Every fact below is tied to Dismantle Digital Private Limited, its corporate identity number or assemblytravel.com. A review or listing titled “Assembly” that names none of those may belong to someone else.
Who owns Assembly
The operating company is Dismantle Digital Private Limited, an unlisted private company registered in Haryana. Its corporate identity number reads as a home-grown business: U for unlisted, HR for Haryana, 2021 for the year, and PTC for an ordinary private company rather than the FTC a foreign subsidiary carries. The register mirrors The Company Check, Tofler and QuickCompany give the incorporation date as 17 July 2021 and the status as active.
The same company appears everywhere the brand speaks for itself. The privacy statement names “Dismantle Digital Pvt. Ltd.” with the CIN and names Mohit Garg, co-founder, as grievance officer. The terms call the company “Assembly Luggage” and the warranty page says “Assembly Travel”, but all three carry the same CIN. Product pages say “Packed & Marketed By: Dismantle Digital Pvt. Ltd.”
The brand is older than the company. The site’s our-story page says Assembly was founded in 2019, and it explains the name: “the assembly department in a factory where the magic of a luggage product all comes together”. The company that now runs it was incorporated in July 2021, and the trade mark shows how the name passed across.
- Dismantle Goods LLPFounders’ earlier firm, incorporated 15 February 2018
- Class-18 mark 4644834 filed7 September 2020, by the LLP
- Deed of assignmentDated 8 February 2022
- Dismantle Digital Private LimitedRecorded as proprietor 23 November 2023; registered to 2030
The mark moved from the founders’ partnership firm to their company by assignment; a second class-18 mark, 6271134, was filed by Dismantle Digital itself in January 2024.
The register mirror lists both founders as designated partners of the LLP since 2018. Whether the LLP sold Assembly goods before 2021 is not established by anything read; only the trade-mark filing links it to the brand.
Outside money came in two reported rounds. Rukam Capital’s own portfolio page dates its investment in Assembly to November 2022 and gives no amount. In April 2024 Inc42 reported a US$2.1 million round, about ₹17.4 crore, led by Prath Ventures with Anicut Capital, Blume Founders Fund and angel investors; FashionNetwork’s headline gave the same round as $2 million. No stake from either round has been published.
The founders also pitched on Shark Tank India’s third season in February 2024. IANS reported that they did not get a deal.
No shareholding for the company has been published, and nothing read records a change of control. We tag Assembly Independent because no parent or controlling investor is named — not because the founders’ stake is known.
The money
The only revenue figure on the record comes from a register mirror, not from filed accounts we have read. The Company Check carries revenue of ₹35.73 crore for the year to 31 March 2025 and marks it as 93% up on the previous year. It shows no profit or loss for that year, and no figure for earlier years.
No business-press report of the company’s filed accounts has been published, though such reports exist for other Indian luggage brands, including Uppercase and Mokobara.
Who makes Assembly bags
The brand’s own product pages name a packer and marketer, not a maker. The three read on 22 September 2026 — a Rover luggage set, a Verve duffle and a Vintage backpack — give “Packed & Marketed By: Dismantle Digital Pvt. Ltd., Mauja, Fazilpur Jharsa, Gurugram” and “Country of Origin: India”. None names a manufacturer.
The statutory declarations on Myntra go further. We read 40 Assembly product records on 22 September 2026 — the block the Legal Metrology rules require, giving the country of origin and the company answerable for the goods.
| Field on the declaration | What the 40 records named |
|---|---|
| Country of origin | India ×38; China ×2 |
| Manufacturer | Dismantle Digital Pvt Ltd (several Haryana addresses) ×38; “Zhejiang Bags Co. Ltd, Wenlin” ×2 |
| Seller of record | Dismantle Digital Pvt Ltd ×23; Supercom Net ×17 |
Myntra product records for Assembly, read 22 September 2026.
Press accounts describe the factory side in two ways. Business Standard reported on 25 January 2026 that Assembly “operates a fully integrated manufacturing model from facilities near Bahadurgarh in Haryana”, producing “up to 40,000 hard luggage pieces and 15,000 backpacks a month”. Startuppedia, writing in 2024 after the Shark Tank pitch, said manufacturing happened at “Mohit’s family business factory”.
No filing read names a factory, or says who owns the Bahadurgarh facilities. The company’s registered activity code, 19100, sits in the leather-and-luggage manufacturing group, but that is a registration category, not evidence of a plant.
On where the goods come from, two figures sit side by side. Startuppedia quoted “more than 90%” of Assembly’s travel products as made in India, and Rukam Capital’s page says “90% of its products made in India”. On the 40 Myntra declarations read, 38 said India and two said China. A declaration names the company legally answerable for the goods, which need not be the factory that built them.
Polycarbonate, faux leather and the origin wording
Assembly makes no claim to foreign heritage on the pages read, and the name is not foreign-sounding. One phrase does point abroad. The Rover luggage page says the set is “Crafted with 100% German Polycarbonate for a robust and resilient build”. The same page reads “Country of Origin: India” and names no polycarbonate supplier or grade.
No product read claims genuine leather. The Verve duffle is “Polyester and Faux Leather” and the Vintage backpack “Premium leatherette with contrast stitching”. The site’s own search for “leather” listed 28 products on 22 September 2026, and none claimed genuine or vegan leather. No tannery, certifier or recycled-content figure is named anywhere read.
| Claim on assemblytravel.com | Number published | Standard, supplier or certifier named |
|---|---|---|
| “100% German Polycarbonate” (Rover) | 100%, as composition | None |
| “Water-resistant material” (Verve) | No rating | None |
| “Crafted from premium fabrics that stand the test of time” (About) | None | None |
| “Faux Leather”, “leatherette” | No composition split | None |
assemblytravel.com product and About pages, read 22 September 2026.
The warranty: three years, for suitcases
The homepage lists a “3-year warranty” beside “30-day returns & free shipping”. The warranty policy splits that figure by product. Hard luggage carries “3 Years International”; soft bags, zip pullers and chains carry “1 Year International”; accessories carry one year.
Under the published policy, hard luggage carries three years of cover and soft bags one.
The product pages follow the policy: “3 Years International” on the hard luggage and “1 Year International” on the backpack and duffle. Cover is for “Manufacturing defects in materials & workmanship”. The policy excludes “normal wear and tear, accidents, misuse, or airline/carrier handling”, along with scratches, dents, fabric tears, colour fading and lining damage. A claim needs the PDF invoice, and the policy does not say what “International” means in practice.
Returns run for 30 days on unused goods with tags intact. A claim for transit damage or a wrong item needs an unedited unboxing video within 24–48 hours of delivery.
What Assembly costs in India
Assembly has no home market abroad, so there is no foreign price to set against the Indian one. The useful comparison is between the MRP on its own site and what it charges. Every page read says “Inclusive of all taxes”.
| Product on assemblytravel.com | MRP | Selling price |
|---|---|---|
| Rover Combo, Moon-White, cabin 20″ and medium 24″ hard luggage | ₹16,199 | ₹9,999 |
| Stark Backpack, Green, 20 L | ₹4,349 | ₹2,599 |
| Verve Premium Duffle, Green, 48 L | ₹3,749 | ₹2,899 |
| Vintage Travel Backpack, Brown, 21 L | ₹4,999 | ₹3,399 |
assemblytravel.com product pages, read 22 September 2026.
The site’s search that day listed items from ₹599 for a fanny pack to ₹8,999 for an OdysseyPro combo. Every one of the four products above sold below its printed MRP.
We sounded 100 distinct Assembly listings on Myntra on 22 September 2026, from a brand listing of 303 products. Trolley bags made up 72 listings, backpacks 13 and duffels six. The median MRP was ₹8,099 and the median paid ₹4,999, which is 61.7% of MRP. Ninety-eight of the hundred were reduced, across 37 distinct MRPs.
The price band here is Mid-range, computed from the ₹4,999 median actually paid on a Myntra shelf led by trolley bags, the brand’s core line. A two-piece hard set on the brand’s own site crosses into Premium at ₹9,999.
Buying a genuine Assembly bag
None of the pages read — home, About, our story, warranty, returns, terms, privacy and three product pages — offers a way to check a specific bag: no code, hologram, QR or verification page. The same pages name no list of authorised sellers. The brand opened its first shop, in Lajpat Nagar, New Delhi, in April 2025, according to Indian Retailer.
On Myntra, the brand’s own company was seller of record on 23 of the 40 listings read. The other 17 were sold under a trading name.
Read the declaration
The country of origin and the manufacturer are on the listing and the carton. On 40 Myntra records read, 38 said India and two said China.
Match the warranty to the bag
Three years applies to hard luggage. A backpack or duffle carries one year, and scratches, dents and airline damage are outside the cover.
Keep the PDF invoice
The warranty policy makes it mandatory for a claim, and an unedited unboxing video is needed for a transit-damage return.
The record
A search of Indian Kanoon on 22 September 2026 for “Dismantle Digital” and “Dismantle Goods” showed no judgment involving either company; the few results matched the words alone. The brand word itself matches every legislative assembly, so this is a record of what the company-name searches returned, not proof that no matter exists.
Who Assembly is actually for
Assembly suits a buyer who wants a polycarbonate suitcase from an Indian company that puts its own name on the declaration, and who will register the purchase and keep the invoice. The declared maker on 38 of 40 records is the brand’s own company, which makes it easy to know whom to hold responsible.
Anyone weighing it against Safari, Skybags or Uppercase is comparing a young, unlisted company with a single revenue figure on record against longer-established Indian luggage names; VIP Industries publishes an annual report, which Dismantle Digital does not. On Myntra, 98 of 100 Assembly listings were reduced, so the printed MRP tells a buyer little.
Common questions
Is Assembly an Indian brand?
Yes. It is run by Dismantle Digital Private Limited, incorporated in Haryana on 17 July 2021, and the brand says it was founded in Gurugram in 2019. Of 40 Myntra declarations read on 22 September 2026, 38 named India as the country of origin.
Is Assembly the same as Assembly Label?
No. Assembly Label is an Australian clothing brand. The Assembly on this page is an Indian luggage and travel-bag brand sold at assemblytravel.com.
Who owns Assembly?
Dismantle Digital Private Limited, whose directors are the co-founders Aditya Khanna and Mohit Garg. Rukam Capital, Prath Ventures, Anicut Capital and Blume Founders Fund have invested, but no shareholding has been published.
Does Assembly give a 3-year warranty on everything?
No. The published policy gives three years on hard luggage and one year on soft bags, zip pullers and chains. It covers manufacturing defects and excludes scratches, dents, fabric tears and airline handling.
Are Assembly bags genuine leather?
No product read on 22 September 2026 claims genuine leather. The material lines read “Faux Leather” and “leatherette”, and the hard luggage is polycarbonate.
References
- The Company Check, Dismantle Digital Private Limited — CIN, incorporation date, status, directors, registered office, charge, FY2024-25 revenue and year-on-year change, latest accounts filed (register mirror)
- Tofler, Dismantle Digital Private Limited — CIN, activity code, incorporation date, directors and their LLP roles (register mirror)
- QuickCompany, Dismantle Digital Private Limited — incorporation date, status, trade marks held (register mirror)
- QuickCompany, trade mark 4644834 and trade mark 6271134 — filing dates, original applicant, deed of assignment, proprietor, validity (register mirror)
- Zauba Corp, Dismantle Goods LLP — LLPIN, incorporation date, designated partners (register mirror)
- assemblytravel.com, our story, read 22 September 2026 — founding year, founders, origin of the name
- assemblytravel.com, privacy statement and terms and conditions, read 22 September 2026 — company names, CIN, grievance officer
- assemblytravel.com, warranty and return policy, read 22 September 2026 — warranty periods, cover, exclusions, invoice requirement, returns terms
- Rover Combo product page, with the Stark, Verve and Vintage product pages, the homepage, About page and site search, read 22 September 2026 — “German Polycarbonate”, packer and origin lines, material lines, MRPs and selling prices, homepage “3-year warranty”
- Rukam Capital, Assembly portfolio page, read 22 September 2026 — investment date, “90% of its products made in India”
- Inc42, April 2024 and FashionNetwork headline — the April 2024 round, its investors and the two stated amounts
- IANS, 10 February 2024 — the Shark Tank India pitch and outcome
- Business Standard, 25 January 2026 — manufacturing near Bahadurgarh and monthly capacity
- Startuppedia, 2024 — “Mohit’s family business factory”, share made in India
- Indian Retailer, 3 April 2025 — first store, Lajpat Nagar
- Assembly Label, about us and US trade mark 88056552 — the unrelated businesses sharing the name
- Myntra brand listing and product records for Assembly, 22 September 2026 — 303 products, the 100-listing sounding, 40 declarations, manufacturers and sellers of record
- Indian Kanoon searches for “Dismantle Digital” and “Dismantle Goods”, 22 September 2026
What is good about Assembly is how traceable it is. One Gurugram company runs the site, holds the trade mark after a recorded assignment, and is named as manufacturer on 38 of 40 Myntra declarations read. Its hard luggage carries a three-year warranty in writing, and on Myntra the median listing sold for ₹4,999.
The fine print matters for soft bags. The published policy gives one year on a backpack or duffle against three on hard luggage, and cosmetic and airline damage are excluded on everything. The “100% German Polycarbonate” line names no supplier, and the revenue on record is a single register-mirror figure.
An Indian luggage brand with its own name on the box — buy the hard-shell for its three years, and read the policy before counting on the same for a soft bag.
