bebe is an American womenswear name, and the company it came from no longer owns it. bebe stores, inc. of Brisbane, California sold its trade marks into BB Brand Holdings LLC, a Delaware company formed by agreements dated 8 June 2016, and took a licence back; on 25 October 2024 it sold its half of that venture and took another. On the Indian register mirror, application 1648550 for “Bebe” stands “Registered” to a proprietor printed as “Bb Brand Holdings” of New York.
No document read names an Indian licensee, importer or distributor, so what India has is a shelf. On 26 September 2026 the brand facet for bebe on a large Indian fashion marketplace carried 9,010 listings; the first 40 had a median MRP of ₹6,199 and a median selling price of ₹2,233, and the seller of record on all 20 records opened was Flashtech Retail, with no entity called bebe on any line.
The bebe trade marks belong to BB Brand Holdings LLC, a private Delaware company; bebe stores, inc., which sold them in 2016 and licensed them back, is now a majority owned subsidiary of BRC Group Holdings, Inc. No Indian company brings the brand here on any document read, and the register mirror shows no registered user. On 26 September 2026 the Indian shelf priced it at a median MRP of ₹6,199 and a median selling price of ₹2,233, all 40 reduced. The brand’s own shop publishes no warranty and no Indian grievance officer, so a buyer’s only counterparty is the seller of record, Flashtech Retail on 20 of 20.
Snapshot
- What it is
- An American womenswear name whose trade marks sit in BB Brand Holdings LLC, a Delaware limited liability company; the company whose name it is, bebe stores, inc., took a licence back
- Indian trade marks
- Application 1648550, mark “Bebe”, classes 3, 9, 18, 35, 14 and 25, status “Registered”, valid until 31 January 2028, proprietor “Bb Brand Holdings, 240 Madison Avenue, 15th Floor, New York, New York 10016, USA” (register mirror)
- Indian importer or licensee
- None named on any document read; the shelf names a seller of record, Flashtech Retail on 20 of 20 records, and two importers, SAI ENTERPRISES on 4 and “Harrison, 134 Raja Ram Mohan Roy Road, Mumbai” on 4
- Declared origin
- China on 19, “China,India” on 1, across 20 records read 26 September 2026
- Returns and warranty
- No warranty on the brand’s own shop, whose terms carry “no representations or warranties of any kind”; returns within 30 days with a $12 fee, or 60 days with a $10 fee on international orders; no Indian site
- Price band in India
- Median MRP ₹6,199 and median selling price ₹2,233, which is 36.0% of MRP, across 40 listings read 26 September 2026; USD 169 for a dress on the brand’s own American shop the same day
- The shelf
- A large Indian fashion marketplace, 9,010 listings on the brand facet, all 40 read reduced, 26 September 2026
- Who holds bebe stores, inc.
- BRC Group Holdings, Inc., formerly B. Riley Financial, Inc., which calls it “a majority owned subsidiary of the Company (‘bebe’)”; the exact percentage is not stated
Who owns bebe
Every register line here is a mirror’s republication: India’s own trade-mark search stops at a box a person answers by hand, which was not opened, and the mirror clips proprietor strings. A registration stakes a claim over a word for particular goods from a particular date; it licenses no shop and proves no sale.
| Field | Application 1648550 | Application 526318 |
|---|---|---|
| Mark, as printed | “Bebe” | “Bebe” |
| Classes | 3, 9, 18, 35, 14, 25 | 25 |
| Proprietor, as printed | “Bb Brand Holdings, 240 Madison Avenue, 15th Floor, New York, New York 10016, USA” | “Shagun Enterprises, Gali No.11, 206, B Amritpur B, Garhi East Of Kailash, New Delhi” |
| Filed | 31 January 2008 | 15 March 1990, with use claimed from 1 August 1989 |
| Status | “Registered” | “Registered” |
| Validity shown | Valid until 31 January 2028; renewed for ten years from 31 January 2018, renewal papers dated 26 July 2024, certificate date 14 March 2024 | Valid until 15 March 2030 |
| Goods, in part | Class 3 “perfume; cologne; toilet water …”; class 9 eyewear; class 18 bags and purses; class 35 retail services; class 14 jewellery and timepieces; class 25 “shirts, blouses, pants, jackets” and footwear | “Readymade Garments, Shoes, Boots, Slippers, Footwears, Chappals, And Sandals For Persons Upto The Age Of 12 Years”, with ladies’ sandals taken out of scope in 2018 |
| Registered user | The mirror carries none | Not recorded in the reading |
Both records opened individually on the mirror, 26 September 2026. The 1989 use date on 526318 is the applicant’s own claim, not proof of trading.
Two readings come out of that pair. A Delhi proprietor printed as “Shagun Enterprises”, which nothing read connects to the American brand, has held a registered class-25 “Bebe” here since 1990 and predates that brand’s Indian filing of 2008 by eighteen years. The registered-user field against 1648550 is empty on the mirror, a fact about the mirror and no further; an Indian licence need not be recorded to exist.
The company whose name it is files as “bebe stores, inc.”, lower case. The marks left it on 8 June 2016 and its half of the vehicle that took them on 25 October 2024, with a licence back each time.
| Company | What the documents read say |
|---|---|
| bebe stores, inc. | CIK 1059272, a California corporation at 400 Valley Drive, Brisbane, California 94005, classified under SIC 2330 “Women’s, Misses’: and Juniors Outerwear”. Last annual report for the year ended 1 July 2017, filed 2 October 2017. A Form 15 terminating its registration followed on 28 February 2018, checking Rule 12g-4(a)(1) and Rule 12h-3(b)(1)(i) and stating approximately 42 holders of record. Nothing filed since carries a revenue, royalty or store figure |
| BB Brand Holdings LLC | A Delaware limited liability company formed by agreements dated 8 June 2016. Delaware requires no accounts from it and none are published; the only public figures for it are the $35,100,000 contributed in 2016 and the $33,500,000 paid for a half interest in 2024 |
| BRC Group Holdings, Inc. | Its Form 10-K for the year ended 31 December 2025 calls bebe stores, inc. “a majority owned subsidiary of the Company (‘bebe’)”. The filer was formerly B. Riley Financial, Inc.; the name changed effective 1 January 2026; it trades on the Nasdaq Global Market under RILY. The exact percentage is not stated |
| How control moved | A filing of 12 January 2018 records an “aggregate of 3,319,528 shares of common stock, par value $0.001 per share, of bebe” acquired partly by cancelling $16,917,168.40 of principal and accrued interest at $6.00 per share and partly for cash at the same price. No resulting percentage is stated and none is worked out here |
The United States securities register, read 26 September 2026.
- Before 8 June 2016Marks held by bebe stores, inc.
- 8 June 2016Sold for $35,000,000; licence back for United States and Canadian shops
- 25 October 2024The 50.0000000001% interest sold on for $33,500,000; a further licence back
- 26 September 2026Indian application 1648550 names “Bb Brand Holdings”; bebe.com’s footer names “BB Brand Holdings”
The closing is one sentence in the last annual report:
In the fourth quarter of fiscal 2017 we closed all of our stores and sold all remaining finished goods inventory to Global Brands Group.
bebe stores, inc., Form 10-K for the fiscal year ended 1 July 2017, filed 2 October 2017; read 26 September 2026. The filing gives the quarter, not a day.
The estate and the money, as the last two reports give them:
| Figure | FY2016 report | FY2017 report |
|---|---|---|
| Stores | “186 retail stores, of which 147 are bebe stores” and “39 are bebe outlet stores” across “32 states, Puerto Rico, Canada and on-line”, as at 2 July 2016 | All closed in the fourth quarter; no filing read gives a closure count with a date, and none is produced here by subtraction |
| FY2016 net sales | $393.6 million | “$—”, retail moved to discontinued operations |
| FY2016 loss | $27.5 million from continuing operations | $17.9 million continuing and $9.5 million discontinued |
| FY2017 loss | — | $38.3 million continuing and $100.6 million discontinued |
| Accumulated deficit | $(19.7) million | $(158.7) million |
Two annual reports, read 26 September 2026; two presentations of one year, reconciled nowhere here.
How bebe reaches India
No Indian company of the brand’s owner or of bebe stores, inc. is on any document read; the companies-register mirror carries no BB Brand Holdings entity, no bebe stores entity and no branch or liaison office of either. The strongest India sentence on the brand company’s own file is a country list, from the FY2016 annual report: “As of July 2, 2016, we had 82 international stores operated by licensees in 22 countries, including the United Arab Emirates, Russia, Mexico, Turkey, India and other countries throughout Southeast Asia and South America.”
| Filing | Period end | What it says about India |
|---|---|---|
| FY2011 10-K | 2 July 2011 | “In fiscal 2012, we plan to open up to 60 licensee operated stores which include both stand-alone stores and shop-in-shops, and will include planned expansion into India and South Korea.” That year’s country list does not include India |
| FY2012, FY2013, FY2014 and an amended FY2014 10-K | — | India appears; the wording was not quoted individually in the reading |
| FY2015 10-K | 4 July 2015 | “As of July 4, 2015, we had 89 international stores operated by licensees in 20 countries, including the United Arab Emirates, Israel, Russia, Mexico, Turkey, South Korea, India and other countries throughout Southeast Asia and South America.” |
| FY2016 10-K | 2 July 2016 | The sentence quoted above |
| FY2017 10-K | 1 July 2017 | India does not appear. The figure is carried forward as “The 82 international licensees’ operated stores in 22 countries” with no country list |
| Every other document on the file | — | A full-text search of the file for the word returns exactly seven documents, every one an annual report, covering FY2011 to FY2016 — no current report, no release and no material-contract exhibit among them |
| The money | — | The reports are general: “We record royalty revenue from product licensees as the greater of the minimum amount guaranteed in the contract or amount sold.” |
The company’s filings on the United States securities register, all read 26 September 2026.
What that set establishes is narrow: India was one of a score of licensee markets in a list, for six financial years, and in nothing filed afterwards. No filing read names an Indian licensee, franchisee, distributor or sub-licensee, or an Indian store count, city or opening date. The brand’s own pages name no Indian partner; the licensing page publishes only two email addresses, licensing@Bluestarall.com and wholesale@Bluestarall.com, and Bluestar Alliance LLC, which calls itself “a global brand management firm”, lists Bebe beside sixteen other names with no owner, territory or licensee for any of them. An Indian retail group’s own report naming the brand would settle the question; the reading behind this page did not find one.
One older trade record exists, a decade old: an import-shipment aggregator carries four consignments of 17 November 2016 under HS 61103020, described as “LADIES PULLOVER DOUBLE VNK BEBE LOGO TEE 97%RAYON”, origin USA, Bombay Air Cargo, ten pieces each at $190, no importer named. That dataset stops in 2016 and mirrors shipment descriptions, not customs documents.
The word is crowded. “Bébé” is the everyday French, Spanish and Portuguese word for a baby: “30 of 3,221 Matches” on the trade-mark mirror, held by unrelated proprietors for motor parts, hygiene products, liquor, confectionery and cosmetics, and 1,190 records on BEBE on the companies-register mirror. One sounds like this brand and is not it.
| Field | As the companies-register mirror carries it |
|---|---|
| Name | BEBE CLOTHING INDIA PRIVATE LIMITED |
| CIN and registration number | U74300DL2010PTC207371, ROC Delhi, 207371 |
| Incorporated | 20 August 2010 |
| Activity code | NIC 7430, which is not an apparel code |
| Authorised and paid-up capital | ₹1,00,000 and ₹1,00,000 |
| Status | “Strike Off” |
| Registered office | 816 Arunachal Building, 19 Barakhamba Road, Connaught Place, New Delhi 110001 |
| Last AGM and last balance sheet | 30 September 2014 and 31 March 2014 |
| Email domain on the record | bebebeads.com |
| Also searched on the same mirror | BLUESTAR returns 135 records, all unrelated Indian businesses in cement, rubber, alloys, granites, logistics and manpower. BB BRAND gets no nearer than B&B BRANDS INDIA PRIVATE LIMITED, B2B BRAND SOLUTIONS PRIVATE LIMITED and B&BC FOOD STRATEGY AND BRAND SOLUTIONS PRIVATE LIMITED |
| Class-25 neighbours on the trade-mark mirror, none of them this brand | “Bebe Poche” 6020410, proprietor “Enssians”, “Registered”; “Bon Bebe” 1495170, proprietor “International Intimates”, “Registered”; “Le Bebe” 7993425, proprietor “Stitch Kraft”, “Send To Vienna Codification”; “Mimi Bebe” 7153021, proprietor “Jeyarama Brands”, “Formalities Chk Pass” |
Companies-register mirror, read 26 September 2026. A mirror, never a certified extract.
Read the fields rather than the name: ₹1,00,000 paid up, an activity code outside apparel, an email domain pointing at a beads business. Each document a shopper could reach names somebody other than an Indian company.
- The Indian listingFlashtech Retail, two importers, eight manufacturers, China on 19 of 20
- The Indian register“Bb Brand Holdings” of New York on application 1648550
- The brand’s own shopCart.com, Inc. of Houston, exclusive seller of record
- The licensing enquiry pageTwo emails at a brand-management firm’s domain
Four documents; only the register and the shop’s footer name the owner, and none names an Indian company.
bebe on the Indian shelf
On a large Indian fashion marketplace, read on 26 September 2026, the brand facet for bebe carried 9,010 listings; the neighbouring strings BEBE UNICORN at 107 and “mama & bebe” at 127 were kept out as separate brands. The first forty listings in listing order, led by co-ords and dresses, had a median MRP of ₹6,199 and a median selling price of ₹2,233, which is 36.0% of MRP, and all forty were reduced.
Twenty were opened and their seller, importer, declared-manufacturer and origin fields read.
| Field on the listing | What the 20 records carried |
|---|---|
| Seller of record against the buy button | Flashtech Retail on 20 of 20 |
| Declared manufacturer | Eight distinct names, led by XinHongYuan Garments (Dongguan) Co. Ltd on 5, AWL Import and Export (Shenzhen) Co on 3 and Navya Exports, Kapashera Extn, on 2 |
| Importer | SAI ENTERPRISES on 4 and “Harrison, 134 Raja Ram Mohan Roy Road, Mumbai” on 4 |
| Country of origin | China on 19, “China,India” on 1 |
| Any entity named bebe | None, on any line of any of the 20 |
Twenty listings opened individually, 26 September 2026; names reproduced exactly as the fields print them, expanded nowhere.
The field marked manufacturer on an Indian listing does legal work rather than descriptive work: it yields one identifiable party that has accepted answerability for a packaged good. Nothing read establishes any relationship between that seller, those importers, those manufacturers and the brand’s owner, and this page suggests none. What a buyer gets is practical: the sale contract sits with the seller of record, Flashtech Retail on every record read. The trail is shorter where one company signs every line, as at a listed Indian retailer that owns its labels.
Where bebe is made
Neither the declarations nor the old filings name a factory. The origin field read China on 19 of the 20 records and “China,India” on 1. A street address in the manufacturer field locates a party that has taken on the duty; it does not put a sewing machine anywhere, so the Dongguan company on five records and the Kapashera one on two are named as answerable, not as where a dress was sewn. The last annual reports say a significant share of apparel came from China and that “We place all of our orders for raw materials by purchase order and do not have any long-term contracts with any supplier”; no contract-manufacturer count, country share or owned factory is stated.
What the garments claim is almost nothing a buyer could test: fibre content as a bare percentage, “100% Polyester” for shell and lining on styles 705306 and 801611, and care text that is, as published, misspelt. No GSM, colour-fastness grade, shrinkage figure or test house appears, and there is no sustainability page, fabric technology or certification mark. Ranges that publish little more are compared in our page on a marketplace’s own womenswear label.
The licence back, in two agreements
Twice the company sold, and twice it kept permission to trade under what it sold:
| Date | What moved | What came back |
|---|---|---|
| 8 June 2016 | An operating agreement for “BB Brand Holdings LLC, a Delaware limited liability company”. “The Company will own 50.0000000001% of the economic interest in JVCo, and Bluefin will own the remainder.” The other side’s cash bought the marks for $35,000,000; bebe stores, inc. put in “$100,000 in cash” | “JVCo grants to the Sellers an exclusive license under the bebe trademarks to operate bebe-branded retail stores in the United States (including all territories and possessions) and Canada.” Two countries, and India is in neither |
| 25 October 2024 | An agreement between bebe stores, inc., HBN 120, LLC, BB Brand Holdings LLC and BKST Brand Management LLC records that “bebe sold its limited liability company interests in the bebe Brands to Buyer, an affiliate of the Purchaser for approximately $47 million in net proceeds”; the parent’s later report puts it at approximately $46.6 million in net cash proceeds | The agreement “includes a license for bebe to continue to use certain trademarks for a period following the closing of the Sale.” |
| Undated | The brand-management firm’s own page about this brand says the company “has entered into a joint venture with Bluestar Alliance LLC”, that “Bebe would remain a public company”, and that there are “more than 100 international-licensee operated stores”, with no date and no attribution | |
Two filings on the United States securities register and one brand-management page, read 26 September 2026.
Who controls HBN 120, LLC is not established by anything read here, and whether BB Brand Management LLC still holds the other part of the venture is not established either. The brand-management firm’s page and the filings describe different situations, printed here rather than resolved; the filings date everything, the page dates nothing.
Returns, warranty and who answers
There is no Indian bebe website, so a shopper looking for terms lands on the home-market shop. Start with the promise about faults, because it does not exist. No page publishes a warranty, a guarantee term or a defect-liability line, and the terms of use carry the reverse: the service comes “on an ‘as is’ and ‘as available’ basis, with all faults, and with no representations or warranties of any kind”. So whose name is on the warranty? Neither the licensor’s nor the licensee’s; there is none to put a name on.
The money is held by neither the brand owner nor a brand manager. The footer reads “bebe.com is a trademark owned by BB Brand Holdings. This website is independently operated by Cart.com, which is the seller of record for all products and services offered through this website.” The terms define that operator as the brand.
| Page | Window, as printed | Fee | Who pays the refund |
|---|---|---|---|
| Terms of use | “Cart.com, Inc. (‘bebe,’ ‘we,’ ‘us,’ or ‘our’)”, 1334 Brittmoore Rd., Suite 225, Houston, TX 77043, “the exclusive seller of record for all products and services offered through this website”, using the marks under licence; governing law Delaware | ||
| Returns | “You can initiate a return within 30 days of your order shipping.” | “a $12 return fee will apply. For refunds or store credit, the fee will be deducted from your total refund.” unless an add-on was bought at purchase | The brand, on inspection; the portal is run by Loop and goods go to 10 Emery Street, Bethlehem, PA 18015. Policy updated 5 November 2025 |
| International | “Return items must be received by us within 60 days of the shipped date to be eligible for a refund.” | “Return labels provided by Global-E will cause a flat fee of $10 USD deducted from your return amount.” | “Global-e will issue refunds via PayPal. Customers will receive a secure PayPal link.” |
| Exclusions | “Final sale items, including all intimates, are not eligible for refund, store credit, exchange, or return” | ||
| Route to India | “bebe.com also partners with a trusted third-party company, Global-E, to fulfill international orders from our website”; India appears in the currency selector as “India INR ₹” and is not named on the shipping page | ||
Pages of one site, read 26 September 2026. Which returns regime an Indian buyer falls under is stated nowhere on it.
Thirty days against sixty, $12 against $10, a refund from the seller against a refund by link from a third party: two regimes, and no sentence telling a buyer in India which is theirs. On grievance redress nothing is published, no grievance officer, no nodal officer, no Indian address; the only routes out are a United States telephone number and an email address. No duty figure is published and none is calculated here. Compare our audit of a one-label Indian retailer, which publishes both its company and its window.
What bebe costs in India
The Indian shelf and the brand’s own American shop were read the same day and sit side by side below with no conversion.
| Reading | Indian marketplace, first 40 listings | bebe.com, three dresses |
|---|---|---|
| MRP or list price | Median MRP ₹6,199 | USD 169.00, USD 169.00 and USD 149.00; no compare-at price |
| Selling price | Median ₹2,233, which is 36.0% of MRP | The same figures; no reduction shown |
| Listings reduced | 40 of 40 | None |
| Articles | 20 co-ords, 10 dresses, 2 jumpsuits, 2 jeans, 2 jackets | Dresses |
| Matched pair | None; no style code appears on both, and no rupee price for the American styles is published anywhere read | |
All prices read 26 September 2026. The dollar figure and the rupee figures are left in their own currencies; nothing here converts one into the other.
Those readings make no comparison and nothing here pretends otherwise: a co-ord set and a satin dress are different articles, so there is no price tier on this site’s bands and no landed-cost arithmetic. Forty listings on one shelf on one day, against three dress pages on an American site, is not a tier. The Indian figures support one line: the two medians sit ₹3,966 apart.
Checking a bebe is genuine
The brand publishes no check: no authorised-retailer list, no authentication guide, no counterfeit-reporting route, no where-to-buy policy. The nearest sentence on its own shop, “Bebe products are offered through department stores, specialty stores and Bebe branded stores worldwide”, names no shop, country or company. These checks come from the declaration fields alone.
Read the seller of record
Flashtech Retail on all 20 records read on 26 September 2026; the only party a buyer has a contract with.
Read the importer and manufacturer lines
SAI ENTERPRISES on 4 and “Harrison, 134 Raja Ram Mohan Roy Road, Mumbai” on 4 as importer; eight manufacturer names; no entity called bebe on any of them.
Match the origin to the declaration
China on 19 of 20 and “China,India” on 1. A listing with no country of origin or no MRP is a question for the seller.
Compare the price with the MRP
Median selling price ₹2,233 against a median MRP of ₹6,199, all 40 reduced. The brand’s own shop prints no rupee price to compare against.
The record in India
Nothing on this page comes from a ruling. The companies-register mirror did not find an Indian entity of either owner, the trade-mark mirror shows no registered user against 1648550, and the official Indian search was not opened. No judge, tribunal or regulator in India has decided anything about any company named here; nobody has ruled on anything on this page, and none of it is a finding against anyone.
Who bebe is actually for
bebe suits a buyer who wants a co-ord or a dress from a marketplace listing at about ₹2,233 against a ₹6,199 MRP, content that the contract is with Flashtech Retail, that the pack names a Chinese manufacturer or a Mumbai importer rather than any bebe company, and that no warranty, Indian site or grievance officer stands behind the name. A buyer who wants one company on every line is better served by a listed Indian retailer that owns its labels.
Common questions
Who owns the bebe brand?
The trade marks sit in BB Brand Holdings LLC, a private Delaware limited liability company set up by agreements dated 8 June 2016, and the Indian registration 1648550 names it as proprietor, printed by the register mirror as “Bb Brand Holdings” at a New York address. bebe stores, inc. sold the marks into that vehicle in 2016 for $35,000,000, took a licence back for shops in the United States and Canada, then sold its 50.0000000001% interest to HBN 120, LLC on 25 October 2024 for $33,500,000 and took a further licence back. bebe stores, inc. is itself described in its parent’s 10-K as “a majority owned subsidiary of the Company (‘bebe’)”.
Which Indian company brings bebe here?
No document read names one. The company’s filing history contains the word India in seven documents, all annual reports for FY2011 to FY2016, and none names a licensee, franchisee, distributor or sub-licensee. The Indian companies-register mirror carries no BB Brand Holdings entity and no bebe stores entity. What the Indian shelf names is a seller of record, Flashtech Retail, and two importers, SAI ENTERPRISES and a Mumbai firm printed as “Harrison, 134 Raja Ram Mohan Roy Road, Mumbai”, and nothing read connects any of them to the brand’s owner.
What does bebe cost in India?
Across the first 40 listings on a large Indian fashion marketplace on 26 September 2026, the median MRP was ₹6,199 and the median selling price ₹2,233, all 40 reduced. The brand’s own American shop printed USD 169.00, USD 169.00 and USD 149.00 for three dresses the same day. No style code appears on both, so no pair and no price tier.
Why does a marketplace listing for bebe declare China?
Because that is what the country-of-origin field printed: China on 19 of the 20 records opened, and “China,India” on one. The declared-manufacturer field held eight names, five of them XinHongYuan Garments (Dongguan) Co. Ltd. Treat that field as the party answerable for the goods rather than as a factory. The brand’s own last annual reports say a significant share of apparel came from China.
If something arrives faulty, who do I write to?
On the documents read, nobody has promised anything about a fault. The brand’s own shop publishes no warranty and its terms say the service comes “with all faults”, there is no Indian site or grievance officer, and its returns page gives two windows, 30 days with a $12 fee or 60 days with a $10 label fee, without saying which applies to a buyer in India. On an Indian marketplace the contract is with the seller of record on the listing, Flashtech Retail on all 20 records read.
References
- The submissions record for bebe stores, inc. on the United States securities register — the registered name in lower case, CIK 1059272, California incorporation, the Brisbane address, SIC 2330 “Women’s, Misses’: and Juniors Outerwear”, the fiscal year end, no current exchange listing, and a filing history ending 28 February 2018; read 26 September 2026
- bebe stores, inc., Form 10-K for the fiscal year ended 1 July 2017, filed 2 October 2017 — the quoted sentence on closing all stores in the fourth quarter and the sale of remaining finished goods inventory, the contribution of the trade marks to the joint venture, the 82 licensees’ stores in 22 countries carried forward without a country list, FY2017 and restated FY2016 figures, and the China raw-materials sentence; read 26 September 2026
- bebe stores, inc., Form 10-K for the fiscal year ended 2 July 2016, filed 28 September 2016 — the India country-list sentence, the “186 retail stores, of which 147 are bebe stores” and “39 are bebe outlet stores” composition across “32 states, Puerto Rico, Canada and on-line”, net sales $393.6 million, the $27.5 million continuing-operations loss, and the purchase-order sentence on raw materials; read 26 September 2026
- bebe stores, inc., Form 10-K for the fiscal year ended 4 July 2015 — the 89 stores in 20 countries including India, and the royalty-recognition sentence; read 26 September 2026
- bebe stores, inc., Form 10-K for the fiscal year ended 2 July 2011 — the “planned expansion into India and South Korea” sentence, the 60 stores in 16 countries without India in the list, the sentence on licensees purchasing product, and wholesale at “approximately 6% of total net sales”; read 26 September 2026
- bebe stores, inc., Form 8-K on agreements dated 8 June 2016 — BB Brand Holdings LLC and BB Brand Management LLC, the 50.0000000001% economic interest, the $35,100,000 and $100,000 contributions, the $35,000,000 paid for trade marks, registered copyrights and certain domain names, and the licence back for retail stores in the United States and Canada; read 26 September 2026
- bebe stores, inc., Form 15 filed 28 February 2018 — the title “FORM 15 CERTIFICATION AND NOTICE OF TERMINATION OF REGISTRATION”, the registrant and Brisbane address, the class of security, Rule 12g-4(a)(1) and Rule 12h-3(b)(1)(i), and approximately 42 holders of record; read 26 September 2026
- Form 8-K dated 12 January 2018 — the “aggregate of 3,319,528 shares of common stock, par value $0.001 per share, of bebe”, the $16,917,168.40 of principal and accrued interest converted at $6.00 per share, and the absence of any stated resulting percentage; read 26 September 2026
- Form 8-K on agreements dated 25 October 2024, with Exhibit 2.2, the Membership Interest Purchase Agreement of the same date — the parties including HBN 120, LLC, BB Brand Holdings LLC and BKST Brand Management LLC, “approximately $47 million in net proceeds”, the licence-back sentence, and Schedule 2.3 itemising 50.0000000001% of BB Brand Holdings LLC at $33,500,000 and 28.53% of BKST Brand Management LLC at $13,124,420, total $46,624,420; both read 26 September 2026
- BRC Group Holdings, Inc., Form 10-K for the year ended 31 December 2025, filed 31 March 2026, with the preceding 10-K for the year ended 31 December 2024 — the wording “bebe stores, inc., a majority owned subsidiary of the Company (‘bebe’)”, the change of name from B. Riley Financial, Inc. effective 1 January 2026, the Nasdaq Global Market listing under RILY, the October 2024 sale sentence with approximately $46.6 million in net cash proceeds, and the “as well as an office located in India” reference to the filer’s own office; both read 26 September 2026
- The United States full-text filings index, searched 26 September 2026 — the word India limited to this company’s file returns exactly seven documents, all annual reports, for FY2011 to FY2016, with no current report, release or material-contract exhibit among them
- bebe.com terms of use, with the site’s footer, its privacy policy effective June 2026, its returns page updated 5 November 2025, its international page, its shipping page, its contact page, its frequently-asked-questions page and its licensing and wholesale page — Cart.com, Inc. as exclusive seller of record with the Houston legal address and Delaware governing law, the licence under which the marks are used, the “as is” and “all faults” wording, the 30-day and 60-day windows with the $12 and $10 fees, the Loop portal and Bethlehem return address, the Global-E fulfilment sentence, the PayPal refund sentence, the “India INR ₹” currency option, the duties-and-taxes sentence with India not named on the shipping page, the United States telephone number and email, the absence of any warranty, grievance or authenticity content, and the two licensing email addresses; all read 26 September 2026
- The product feed on bebe.com — styles 705306, 801723 and 801611 at USD 169.00, USD 169.00 and USD 149.00 with no compare-at price, the “100% Polyester” shell and lining entries, the care text including the site’s own spelling “Seperately”, and the absence of any country-of-origin field; read 26 September 2026. No sustainability page exists on the site
- Bluestar Alliance LLC’s page about this brand, with its home page, its brand list and its contact page — the joint-venture wording, “Bebe would remain a public company” and “more than 100 international-licensee operated stores” with no date and no attribution, the self-description as “a global brand management firm”, the partnerships sentence, the seventeen-name brand list with no ownership, territory or licensee statement, and the licensing email address with a telephone number and no postal address; all read 26 September 2026
- The Indian register mirror’s page for application 1648550, with its record for application 526318, its search for the word and its class-25 search — the classes, filing dates, “Registered” statuses, validity dates, the renewal and certificate dates on 1648550, the proprietor strings as printed, the goods wording on both records, the 2018 removal of ladies’ sandals from 526318, the absence of a registered user on the mirror, the “30 of 3,221 Matches” count and the cross-class collisions, and the Bebe Poche, Bon Bebe, Le Bebe and Mimi Bebe rows with their proprietors and statuses; all read 26 September 2026. The official Indian search was not used
- A companies-register mirror’s search for BEBE, with its record for BEBE CLOTHING INDIA PRIVATE LIMITED, its search for BLUESTAR and its search for BB BRAND — the 1,190 records on the string and the unrelated names among them, the CIN U74300DL2010PTC207371 with ROC Delhi, the 20 August 2010 incorporation, the NIC 7430 activity code, the ₹1,00,000 authorised and paid-up capital, the status “Strike Off”, the Barakhamba Road office, the last-AGM and last-balance-sheet dates, the bebebeads.com email domain, the 135 unrelated BLUESTAR records, and the B&B BRANDS INDIA, B2B BRAND SOLUTIONS and B&BC FOOD STRATEGY AND BRAND SOLUTIONS names; all read 26 September 2026. A mirror, never a certified extract
- An import-shipment aggregator’s rows for the keyword, with its keyword analysis page — the four consignments of 17 November 2016 under HS 61103020 described as “LADIES PULLOVER DOUBLE VNK BEBE LOGO TEE 97%RAYON”, origin USA, Bombay Air Cargo, ten pieces at $190 each, with no importer named; the about-2,559-shipment keyword total and the unrelated goods it also matches; and the dataset ending in 2016; both read 26 September 2026
- Brand facet counts, listing pages and the declaration fields of individual products on a large Indian fashion marketplace, all read 26 September 2026 — the 9,010 listings on the facet, the neighbouring strings BEBE UNICORN at 107 and “mama & bebe” at 127, the median MRP ₹6,199 and median selling price ₹2,233 across the first 40 listings in listing order with all 40 reduced, the article types led by 20 co-ords, 10 dresses, 2 jumpsuits, 2 jeans and 2 jackets, and on 20 individually opened records the seller of record Flashtech Retail on 20, the eight declared manufacturers led by XinHongYuan Garments (Dongguan) Co. Ltd on 5, AWL Import and Export (Shenzhen) Co on 3 and Navya Exports on 2, the importers SAI ENTERPRISES on 4 and “Harrison, 134 Raja Ram Mohan Roy Road, Mumbai” on 4, and the origin fields China on 19 and “China,India” on 1
The paperwork is clear about one thing: the company the name came from no longer owns it. It sold the marks in June 2016 and licensed them back for two countries, shut its shops inside one quarter of the year ended 1 July 2017, ended its reporting on 28 February 2018, and sold the rest in October 2024 for another licence back. India was a word in a list in six years of annual reports and in nothing filed since.
What reaches an Indian shopper is 9,010 listings with no bebe company anywhere on them: one seller of record, two importers, eight manufacturers, China on 19 of 20 origins. No Indian site, no warranty, no grievance officer, two return windows with two fees and no line saying which is yours, nothing to check a seller against. The owner appears in two places only, the Indian register at a New York address and the footer of a shop another company runs; the mirror shows no registered user.
Buy it as the listing makes it: garments at ₹2,233 against a ₹6,199 MRP, sold by Flashtech Retail, the only party your money has a contract with.
