Lifestyle Brand Audit: The House Labels of a Landmark Chain

Lifestyle is a department-store chain, and Melange, Fame Forever, Forca, Ginger and CODE are the labels sold under its name. The company behind them is LIFE STYLE INTERNATIONAL PRIVATE LIMITED, CIN U52190KA1997PTC046775, register status “Active”, “part of Dubai-based retail and hospitality conglomerate – The Landmark Group” on the chain’s own release. Neither company publishes a list of the labels.

The labels reach a shopper through the chain’s stores, its site and “by Lifestyle” pages on two Indian marketplaces. On 25 September 2026 the declared manufacturer on 100 marketplace records was Lifestyle International Private Limited on every one, and five products on the chain’s own site were priced from ₹499 to ₹1,299, selling price equal to MRP on all five. A Bossini shirt on the same site carried the identical line; Bossini belongs to a company listed in Hong Kong.

Snapshot

What it is

The house labels of a department-store chain — Melange, Ginger, Nexus, Forca, Fame Forever, Code and Juniors on the one published list — declared manufacturer LIFE STYLE INTERNATIONAL PRIVATE LIMITED, part of the Dubai-based Landmark Group

Indian trade marks

Two, both FORCA, in the name of Lifestyle International Private Limited: application 4444259 in class 9 and application 5792949 in class 3, both “Registered” (register mirror). No clothing-class mark was located for any label in this family

Company on the declaration

LIFE STYLE INTERNATIONAL PRIVATE LIMITED, CIN U52190KA1997PTC046775, status “Active”, incorporated 24 November 1997, ROC Bangalore, NIC 5219 “Other retail sale in non-specialized stores [Includes mainly departmental stores]”; registered office “77 Town Centre, Building No. 3, West Wing, Off HAL Airport Road, Yamlur P.O., Bangalore, Karnataka, India – 560037”

Seller of record online

“Landmark Online India Pvt Ltd”, a different company, CIN U74900KA2014PTC077810, status “Active”, incorporated 19 December 2014, in the East Wing of the same building

Declared origin

“India” on all six lifestylestores.com pages read; the readings on 100 marketplace records included one “China,India” entry on a Ginger record

Returns and warranty

No warranty, certification mark or test standard found on any page read; customer care on every product page is a job title and a toll-free line, “Manager Commercial” and 1800-123-1555, never a named grievance officer

MRPs read

₹499 to ₹1,299 for five products on lifestylestores.com, selling price equal to MRP on all five, read 25 September 2026

The shelf

One large fashion marketplace in India: 4,508 listings under “Fame Forever by Lifestyle”, 1,438 under Melange, 494 under Ginger, 456 under Forca, 348 under the facet string “Colour Me by Melange”; median selling price between 77% and 89% of median MRP over 40 listings per label, read 25 September 2026

Who owns Lifestyle’s labels

The declaration puts one company behind the goods: LIFE STYLE INTERNATIONAL PRIVATE LIMITED, incorporated on 24 November 1997, ROC Bangalore, status “Active”. The mirror carries a second entry in the same name, CIN U00063KA1997PTC023058, status “Inactive for e-filing”, with the same incorporation date, a Primrose Road address and paid-up capital of ₹0.00; nothing read says the two entries are one registration. Above it sits the Landmark Group, privately held, headquartered in Dubai, founded in Bahrain in 1973 on its own account.

The Indian company’s figure reaches the public only through services reading its Registrar filing for the year ended 31 March 2025, and two reports read it differently: PTI, 9 October 2025, gives revenue that “rose 4.9 per cent” to ₹11,766 crore; Apparel Resources, a day later, ₹12,031 crore. Both give profit of ₹415 crore, and both say the company runs the Lifestyle, Max Fashion and Home Centre chains — one number, three businesses, no split, and no own-brand percentage in any document read, so there is nothing to multiply.

Which labels the company owns, it says nowhere. The lifestylestores.com brand pages for Forca, Melange, Fame Forever and Ginger, read 25 September 2026, state no owner: Forca’s calls it “This Indian brand”, Melange’s says the label is “from Lifestyle Stores” — from, not of — and Ginger’s carries no text at all. One document names the family, a trade magazine quoting Lifestyle’s Managing Director on 1 August 2019:

A strong private label offering distinguishes us from the rest in the market – providing consumers a wide variety of styles and trends across categories of apparel, footwear and fashion accessories. We offer something for everyone through our 11 private label brands including 4 franchise brands. Our own brands are – Melange, Ginger, Nexus, Forca, Fame Forever, Code, Juniors and our franchise brands are – Smiley & UCLA. Lifestyle also has exclusive rights to sell international sportswear brands, Bossini and Kappa.

Apparel Resources India, “Power of the Private Labels: Success Strategies of Leading Indian MBOs”, 1 August 2019; read 25 September 2026. Trade press, not a filing.

Count the names: eleven brands claimed, nine listed, and the gap stays. Bossini and Kappa sit outside the family as goods the chain has “exclusive rights to sell”, which is distribution. Seven years on, nothing has replaced it. Compare a listed owner — Trent sets its in-house names out label by label, and the AJIO family comes with 155 declarations behind it.

How the labels reach a shopper

The first route is the chain’s stores, counted two ways by the company’s own numbers: “over 124 stores, in over 49 cities” in its December 2024 release, against 121 department stores at 31 March 2025 in the Registrar filing. The second is lifestylestores.com, where two companies share one building. The “Manufactured/Imported By” line names Lifestyle International at the West Wing of 77 Town Centre; against the buy button sits “Landmark Online India Pvt Ltd”, which the privacy policy also names as running the site — CIN U74900KA2014PTC077810, status “Active”, incorporated 19 December 2014. The answerable party is in one wing, the seller in the other.

The third route is the marketplace. Fame Forever, Forca, Melange, Ginger, CODE, Moiree and Juniors carry “by Lifestyle” brand pages on both marketplaces read; a “Nexus by Lifestyle” page sits on one of the two; and Bossini is listed plainly as “Bossini”. Moiree is on no published list at all, and Giggles appears in the shop’s own Babyshop navigation. Neither the registered name nor the CIN appears anywhere a shopper can see.

The labels on the shelf

On a lifestylestores.com page the declaration sits in the product data, not the description. Five field labels were confirmed word for word: “Country of Origin”, “Manufactured/Imported By”, “Customer Care”, “Net Quantity” and, against the buy button, “Sold By”; no “Packed By”, “Packer”, “Marketed By” or separate “Imported By” field appears. The second states which company carries the legal duty for the goods.

Six lifestylestores.com product pages, read 25 September 2026. Country of origin “India” on all six. The CODE declaration gives PIN 560042 in its manufacturer line and 560037 in the care line beneath it; typing slip or second address, not established.

The last row matters most. Bossini is the brand of Bossini International Holdings Limited, listed in Hong Kong under stock code 592, and its shirt carries the house T-shirts’ manufacturer line word for word, as does a Juniors infant set at ₹899. The line names who is legally answerable for what is sold, house label or Hong Kong brand, and nothing about who owns a name. A manufacturer line is not a title deed.

One large fashion marketplace in India, read the same day, held 4,508 listings under “Fame Forever by Lifestyle”, 1,438 under Melange, 494 under Ginger and 456 under Forca. On 100 of those listings Lifestyle International Private Limited was the declared manufacturer on 100 of 100 at the West Wing address, the seller of record was “LANDMARK ONLINE INDIA PVT LTD” in two spellings, and one Ginger record read “China,India” for origin. On a third marketplace, a Ginger sandal at ₹999 displayed no MRP and no declaration fields at all.

Where the labels are made

“Country of Origin” read “India” on all six lifestylestores.com pages, and the marketplace readings included the one “China,India” entry above. The “Manufactured/Imported By” line does not name a factory: the address in it is the company’s registered office, an office building, and nothing read establishes where any garment was made. The fabric claims are thinner still. Fame Forever’s page offers “modern casual wear that is as sustainable as it is fashionable” — no fibre, no percentage, no standard, no certifier; Melange names fibres without proportions under “Premium Fabrics”; Forca claims a position, not a material; Ginger claims nothing. At product level each statement is a word: “Cotton Blend” with no ratio, “Rayon”, “Cotton”. No durability figure, certification mark or test standard was found.

The labels on the register

Two rows is the whole map, and both come off a public mirror rather than India’s own trade-mark search, which puts a human step before every query; mirrors abbreviate the proprietor field and certify nothing. A row says nothing about what is on a rack this week.

Both records opened individually on the register mirror, read 25 September 2026. Office Chennai on both.

Forca is a menswear label, and the only Forca marks located cover sunglasses and cosmetics. For Fame Forever, Melange, Ginger, CODE, Nexus, Moiree, Juniors and Giggles the search did not find a record on the terms used — a limit on the search, not a finding about the register. A tool on another mirror reports class 25 as occupied for FAME FOREVER, FORCA and MELANGE but names no holder, and “Melange” and “Forca” are ordinary words unrelated applicants will have filed. The registers and the declarations between them spell the owner’s name four ways, and the registered name a shopper could look up is on none of the goods. What carries a label into this family is not a register row but two signals read together.

Returns, warranty and who answers

No warranty was found on any page read, and no terms or returns page naming the company, a CIN, a GST number or a grievance designation was located. Every product page carries a customer-care line, a job title and a toll-free number — “Manager Commercial” and 1800-123-1555 — never a named grievance officer. The owner’s name is in small print only: a check of the Fame Forever page for the words “Lifestyle International Private Limited” found nothing, and the Ginger page carries neither that name nor “Landmark”. Whatever name is on the garment, the company to raise a problem with is the one in the “Manufactured/Imported By” line; the company against the buy button is a different one, and a sale contract is with the seller.

What Lifestyle’s labels cost in India

Two channels, two price behaviours, one day. On the chain’s own site the selling price equalled MRP on all five products read, with one promotional banner and no reduced figure; on the marketplace, reductions were near-universal.

Facet values with their counts, from one large fashion marketplace in India, read 25 September 2026; the four priced rows taken in listing order and capped at 40 listings each. A bare “Melange” string holding a single listing also sits on that shelf and is not this label.

Named listings, as printed: a Fame Forever polo at ₹999 against ₹849 (45480668); a Ginger pouch at ₹399 with no reduction (39585362); a Ginger culotte jumpsuit at ₹1,699 against ₹1,529 (46085077). These four labels sat between 77% and 89% of printed MRP on that shelf that date, while four labels belonging to the marketplace itself, read the same day, came in between 24% and 37%. Nothing read explains why, and no cause is offered here — the audit of a label a marketplace owns outright is where that question belongs. The MRP fields also differ sharply by channel; these are different garments, not one product priced twice. No price tier is set: five products on one day — three T-shirts, a kurta and a shirt — support no tier and no average.

Checking a Lifestyle label is genuine

The record in India

The only matters on any register read are the two FORCA registrations, filed 17 February 2020 and 3 February 2023, both “Registered”, and the two company entries sharing one name. The trade-mark search did not find a clothing-class mark for any label, and nobody has ruled on anything here.

Who Lifestyle’s labels are actually for

These labels suit a buyer who wants ₹499 to ₹1,299 basics from a chain whose product pages name one Indian company, Lifestyle International Private Limited, as answerable for every garment sold, and who can live with an owner that publishes no list of its labels and no warranty. For an owner that lists its house labels, see Westside; for a marketplace family read declaration by declaration, AJIO.

Common questions

References

1. A companies-register mirror for LIFE STYLE INTERNATIONAL PRIVATE LIMITED — CIN U52190KA1997PTC046775, status “Active”, incorporation 24 November 1997, the West Wing registered office, authorised ₹1,400,000,000.00 and paid-up ₹1,168,248,380.00, NIC 5219, last AGM 11 July 2023 and last balance sheet 31 March 2023; with the second entry in the same name, CIN U00063KA1997PTC023058, status “Inactive for e-filing”, the Primrose Road address and paid-up ₹0.00; both read 25 September 2026
2. A second register mirror for the same company, a third, a fourth and a fifth — paid-up capital of ₹122.91 crore on four mirrors against ₹116.82 crore on one, and last-AGM dates of 29 July 2022 and 18 August 2025 against 11 July 2023; each also carries a trade-mark section with no rows under it; all read 25 September 2026
3. A companies-register mirror for LANDMARK ONLINE INDIA PRIVATE LIMITED — CIN U74900KA2014PTC077810, status “Active”, incorporated 19 December 2014, the East Wing address at the same building and paid-up ₹2,161,010,440.00; read 25 September 2026
4. The group’s “Who We Are” page, its site footer and its undated “About Landmark Group” profile — the absence of any investor-relations, results, annual-report or accounts section and of any ticker; the “Registered Office” map link with no address printed; the 1973 Bahrain founding, 57 brands, 21 countries, over 2,200 outlets and over 55,000 employees, and the group-level brand list in which no Lifestyle label appears; all read 25 September 2026
5. The group’s 50th-anniversary release, 14 November 2024 — “Founded in 1973 in Bahrain”, 17 countries, 22 homegrown brands, “more than $7 billion (as of FY’23-24)”, more than 53,000 employees and “close to 1,000 outlets across 265 cities” in India; read 25 September 2026
6. UAE Federal Decree-Law No. (32) of 2021 on Commercial Companies — Article 26 on accounting registers and Article 27 on auditors, annual financial accounts and International Accounting Standards; no article read requires a limited liability company or a private joint stock company to publish those accounts; read 25 September 2026
7. Apparel Resources India, “Power of the Private Labels: Success Strategies of Leading Indian MBOs”, 1 August 2019 — the quoted own-brand and franchise-brand list, the “11 private label brands including 4 franchise brands” count, and the “exclusive rights to sell” wording on Bossini and Kappa; read 25 September 2026
8. The chain’s release of 24 December 2024 and its release of 13 April 2022 — the undifferentiated brand list mixing Melange, Code, Ginger and Fame Forever with brands the chain stocks, “part of Dubai-based retail and hospitality conglomerate – The Landmark Group”, “over 124 stores, in over 49 cities”, the “Fame Forever by Lifestyle” construction and “over 80 stores across more than 40 cities”; both read 25 September 2026
9. PTI, 9 October 2025 and Apparel Resources India, 10 October 2025 — the two disagreeing revenue readings of ₹11,766 crore and ₹12,031 crore for the year ended 31 March 2025, the ₹415 crore profit both give, the 121 department stores at 31 March 2025 after fourteen openings and five closures, and both reports’ statement that the company operates the Lifestyle, Max Fashion and Home Centre chains; both read 25 September 2026. With a trade report of 13 January 2025 for the 125-store headline
10. The register mirror’s record for FORCA, application 4444259 and its record for FORCA (device), application 5792949 — class 9 and class 3, filing dates, both “Registered”, the proprietor as printed, the “SUNGLASSES” goods entry, journal 1947-0 of 11 May 2020 and the “BOTH/ALL LABELS SHALL BE USED TOGETHER.” condition, with each record’s own identical-marks table listing only these two; both read 25 September 2026. With a class-occupancy tool on another mirror, which reports classes treated as taken for FORCA, FAME FOREVER and MELANGE and names no holder
11. Six lifestylestores.com product pages, all read 25 September 2026 — the Forca T-shirt, 1000013578050, the Fame Forever T-shirt, 1000015565808, the Melange kurta, 1000011605262, the Ginger T-shirt, 1000014752031, the CODE shirt, 1000008936266 and the Bossini shirt, 1000016187580 — the five field labels and the absent packer, marketer and importer fields, the manufacturer and care lines in three spellings of the company’s name, the 560042 PIN on the CODE declaration, the “Landmark Online India Pvt Ltd” seller line, the “India” origin and “1 Number” net quantity, the fabric and care statements and every MRP and selling price quoted above. With a Juniors infant set at ₹899 carrying the same declaration
12. The shop’s privacy policy and its brand and department pages for Forca, Melange, Fame Forever, Ginger and Babyshop — the policy naming Landmark Online India Private Limited at the East Wing address; the “This Indian brand” and “from Lifestyle Stores” wordings, the sustainability and “Premium Fabrics” claims, the Giggles entry in the Babyshop navigation, and the absence of any ownership statement or company name on the label pages; all read 25 September 2026
13. The brand pages of two Indian marketplaces, read 25 September 2026 — “by Lifestyle” pages on both for Fame Forever, Forca, Melange, Ginger, CODE, Moiree and Juniors, a “Nexus by Lifestyle” page on one of the two with none located on the other, and a plain “Bossini” page with no such suffix. With a Ginger by Lifestyle sandal listing on a third marketplace at ₹999 with no MRP and no declaration fields displayed
14. Facet values and listing pages on one large fashion marketplace in India, all read 25 September 2026 — the five Lifestyle brand strings with a count against each, medians of the MRP field and of the selling-price field over 40 listings apiece for Fame Forever, Melange, Ginger and Forca, how many in each sample carried a reduction, the named listings quoted above, and, from the declaration fields of each listing, Lifestyle International Private Limited as declared manufacturer on 100 of 100 records at the West Wing address, the “LANDMARK ONLINE INDIA PVT LTD” seller of record in two spellings, and the country of origin readings including one “China,India” entry on a Ginger record. Four labels belonging to the marketplace itself were read the same day
15. Bossini International Holdings Limited, annual report for the year ended 30 June 2010 — stock code 592 on The Stock Exchange of Hong Kong Limited and the “renowned apparel brand owner, retailer and franchiser in the region” self-description; read 25 September 2026. With Apparel Group’s release of 22 May 2024, for R&B Fashion as an Apparel Group brand and that group’s own “2200+ retail stores and 85+ brands” description of itself