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Brand Audits

What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.
27 Aug 2026
Paragon lost money in FY23 and FY24 before recovering in FY25. What its footwear costs in India, who owns the group, and why it is not India’s largest
27 Aug 2026
VKC Pride sells PU and EVA slippers at ₹159 to ₹409 through dealers, mostly across South India. But no single company is called VKC Pride — the trademark,
27 Aug 2026
Walkaroo filed ₹2,244.68 crore of sales in FY2025, more than Paragon and about 80% of Relaxo. Here is what its footwear costs in India, and where its announced
27 Aug 2026
Four separate companies sell footwear under the Lakhani name, and only one of them makes the shoes on lakhanifootwear.com. What that company files, what it claims, and what
26 Aug 2026
New Balance’s Made in USA label means 70% domestic value, not all of it — and the shoes it rests on have no authorised Indian channel. What New
26 Aug 2026
Aqualite is often called a ₹1,000 crore company. Its audited accounts, the companies register and a Delhi High Court injunction tell a different story.
24 Aug 2026
Campus outsells every sports footwear brand in India and is owned by an Indian listed company making shoes in Dehradun. What it costs and whether it is worth
21 Aug 2026
Tanishq built its name on letting you verify gold purity. It still will not tell you its making charge. What that costs you, and when the premium is
21 Aug 2026
Crocs bought Croslite rather than inventing it, and its own filings say it is not patented. What the Classic Clog costs in India, and the ten-year Bata case.
21 Aug 2026