GANT sells oxford shirts under a Swedish name, an American founding story and a Swiss owner. In India its median listed price on 15 September 2026 was ₹6,049, and its shirts are mostly made here rather than imported.
Its Indian site is operated by a Jaipur company, Samarth Lifestyle Retailing.
GANT belongs to Maus Frères SA of Geneva, which also owns Lacoste. Its Indian site says it is owned and operated by Samarth Lifestyle Retailing Private Limited, a Jaipur company incorporated in 1995. Across 100 listings read on 15 September 2026 it charged 80.9% of MRP, and India was the declared origin on 21 of 40 records read.
Snapshot
- Founded
- 1949, New Haven, Connecticut, by Bernard Gantmacher
- Current owner
- Maus Frères SA, Geneva, through MF Brands Group — acquired 2008
- Operating company
- Gant AB, Stockholm, Swedish organisation number 556276-7995
- Gant AB revenue
- SEK 3.64 billion in 2025, with 203 employees — not the worldwide brand total
- Indian shopfront
- gant.in, stated to be owned and operated by Samarth Lifestyle Retailing Private Limited, CIN U24114RJ1995PTC009990
- Sellers of record on marketplaces
- Omnitech Retail, Samarth and Iconic across 40 records read, 15 September 2026
- Stores in India
- 40 locator entries on 15 September 2026 — 24 named GANT, 16 named ICONIC
- Category
- Apparel, shirts first — 38 of 100 listings read
- Price band in India
- Premium — median listed MRP ₹6,049 across 100 listings, read 15 September 2026
- Available in India
- gant.in, GANT and ICONIC stores, and marketplaces the brand does not name
Who owns GANT
- Bernard GantmacherNew Haven, Connecticut, 1949 — a shirtmaker’s business
- Phillips-Van HeusenBuys the US operations from Crystal Brands, 1995
- Pyramid SportswearSweden buys it for $71 million, 1999; Stockholm listing 2006
- Maus FrèresAcquires the group in 2008; delisted 20 March that year
The Swedish chapter is why the brand reads as Scandinavian; the money has gone to Geneva since 2008.
Maus Frères SA calls itself a joint stock company wholly owned by the founding Maus and Nordmann families. Its brand arm, MF Brands Group, holds four names: Aigle, GANT, Lacoste and Tecnifibre.
That matters if you are shopping. Lacoste and GANT sit a shelf apart in most Indian showrooms and read as rivals, and they have the same ultimate owner, Maus Frères, whose MF Brands Group lists both.
MF Brands’ own GANT page calls it “the American-Swedish shirtmaking brand”, and carries two figures for the brand’s size that do not agree: a card reading 234 stores in 61 countries, and a sentence below saying 750 stores in 70 countries. Neither carries a year.
The accounts that exist, and the ones that do not
Maus Frères publishes no financial results, and MF Brands’ site has no finance or sustainability section at all. Sweden is the opposite: Gant AB files accounts anyone can read.
| Year | Gant AB revenue, SEK thousand | Employees |
|---|---|---|
| 2021 | 2,560,890 | 172 |
| 2022 | 3,838,162 | 185 |
| 2023 | 3,735,278 | 214 |
| 2024 | 3,602,388 | 212 |
| 2025 | 3,636,203 | 203 |
Read that carefully. The Swedish registry describes Gant AB as wholesale of clothing and footwear along with trademark acquisition and licensing — the wholesale and trademark company, not the brand’s worldwide turnover. No group accounts were found.
Who sells you GANT in India
gant.in’s terms of service state that the site is “an Internet based E-Commerce portal owned and operated by Samarth Lifestyle Retailing Pvt Ltd”. Its contact page puts that company at 706, 7th Floor, Kailash Tower, Lal Kothi, Jaipur, and its privacy policy places payment disputes under the exclusive jurisdiction of Jaipur courts.
On the company register, Samarth Lifestyle Retailing Private Limited, CIN U24114RJ1995PTC009990, was incorporated at Jaipur on 12 May 1995, under the former name Venus Coatings Pvt Ltd.
The company one door along
Iconic Fashion Retailing Private Limited sits at 701, 7th Floor of the same Kailash Tower, five doors from Samarth’s 706. Incorporated on 13 May 2011, it has directors in common with Samarth.
Iconic runs a multi-brand chain. Its site lists GANT alongside True Religion and DKNY, and says it carries more than 40 brands across more than 25 stores.
Sixteen of the 40 entries on GANT’s Indian store locator are named ICONIC rather than GANT, and the Jaipur store is at G-3, Kailash Tower — the ground floor of the building whose seventh floor holds both offices.
How GANT trades in India
GANT sells in India through gant.in, 40 listed stores and the marketplaces, where three sellers of record covered all 40 declarations read on 15 September 2026.
Money is published. Samarth reported operating revenue of ₹275.63 crore for the year to 31 March 2025, down 3%; Iconic reported ₹319.56 crore, up 1%. Neither belongs to GANT alone, because nothing splits either company’s revenue by brand.
The sellers of record were Omnitech Retail on 22 records, Samarth on 11 and Iconic on 7 — two of the three being the Jaipur companies behind the brand’s own site and stores. By comparison, Diesel‘s seller the same day was a third-party importer on 40 of 40.
What GANT costs in India
One hundred listings were read on 15 September 2026, from a facet carrying 1,868 items.
- Median listed MRP
- ₹6,049
- Share of MRP actually charged
- 80.9%
- Listings reduced
- 57 of 100
- Checked on
- 15 September 2026
The shape behind that number is the interesting part. Those hundred listings carried 37 distinct MRPs and only four discount rungs — a grid of a few percentages, not a decision taken garment by garment. Lacoste, read the same day, had 67 distinct MRPs and six rungs.
The brand’s own site agrees with the marketplace more than most do. Of 18 oxford shirts on gant.in that day, nine carried a struck-through comparison price, against 57 of 100 reduced on the marketplace. Those shirts listed between ₹5,099 and ₹8,999, and cotton trousers at ₹14,999.
What import duty does and does not explain
Every product sold in India carries a Legal Metrology declaration: the MRP inclusive of taxes, the country of origin, and the manufacturer, packer or importer.
Across 40 GANT declarations read on 15 September 2026, India was the declared origin on 21, Turkey on 6 and Hong Kong on 5. Twenty distinct manufacturer names appeared, two records carried none, and every one is an Indian garment exporter.
So customs duty does not apply to most of what GANT sells here, because a shirt made in India never crosses a border. On the imported minority, duty falls on the landed value rather than the shelf price, so it accounts for little of the Indian MRP, the same finding the site reached on Levi’s.
The comparison that could not be taken
This site normally prices the same garment here and in the brand’s home market. On GANT it could not be done: the two sites share no product identifier, gant.com using codes like 3263019-435 and gant.in codes like gms26-003000300662. No shirt appears on both, so no price gap and no conversion is printed here.
What GANT publishes about where its clothes are made
The brand and its owner publish little on this.
- Content pagesNo gant.com page on suppliers, factories, audits or a code of conduct was found
- Sustainability pageThree paragraphs of general prose
- Factory listNone found, for any year, and no supplier list
- CertificationNo GOTS, OEKO-TEX, Better Cotton or similar membership named
- The ownerMF Brands’ site has no sustainability or supply-chain section
gant.in, read on 15 September 2026, did not link to gant.com.
The sustainability page reads, in part: “Sustainability is woven into everything we do… we work to reduce our footprint, improve industry standards and create pieces that combine timeless style with responsible practices.”
The best guide to where a GANT shirt sold in India was made is the origin line on its own label.
Compare a brand one price band below. Jack & Jones‘s parent publishes a public factory list, updated six times a year by its own statement, and every Indian manufacturer named on that brand’s listings turns up on it. We found no comparable list for GANT.
What the shirts claim, and what stands behind them
GANT makes precise-sounding claims. Its heritage page says the locker loop, box pleat and back-collar button “set the standard for how an Oxford Cloth Button-Down should look”, and records an Esquire Best Shirt award in 1963.
The Indian product copy is in the same register. A pink pinpoint oxford at ₹8,999 is “crafted from high-quality pinpoint cotton”; a grey classic oxford at ₹7,499 is “made from premium quality cotton”. The owner’s page adds “traceable and sustainable plant-based materials globally” and a trademarked Tech Prep claim about moving moisture away from the body.
The pages read on gant.com, gant.in and the owner’s site did not cite a durability, pilling, shrinkage or fabric-weight test, a certification, or a named mill or weaver.
The oxford-shirt descriptions on gant.in carried no fibre percentage, thread count, origin or manufacturer, and the gant.com product page read the same day carried none of those either; the origin and manufacturer appear on the marketplace declarations and the label instead.
Buying GANT in India
GANT has one page on counterfeits, on its global site. It warns that fake GANT items still appear in stores, street markets and online, cautions buyers about listings using words such as “replica”, “dupe” or “overrun”, and asks anyone who suspects one to use the contact form. “First copy” is the Indian term for the same thing.
That page does not describe an authentication code, hologram, serial number or QR check, or list authorised retailers. gant.in has no brand-protection page and names no authorised online channel in India, so buying from a listed store or gant.in and keeping the bill is the practical safeguard.
GANT’s Indian store locator listed 40 stores on 15 September 2026. Store lists change, so ring ahead before travelling.
What to check before you pay
Turn the packaging over
It carries MRP, origin and the manufacturer. On 21 of the 40 records read it said India; on two it named nobody.
Ask whose name is on the bill
Three sellers covered all 40 marketplace records, two of them the Jaipur companies behind gant.in.
Do not wait for a deep sale
Only four discount rungs appeared across 100 listings, at 80.9% of MRP overall.
Ask for the composition in writing
The product pages read on both sites did not show a fibre percentage. Above ₹7,000, check the label before you pay.
Reputation, and what has been decided
GANT enforces its mark in India, alongside its Geneva stablemate. On 9 April 2026 a Delhi District Court sitting in its commercial jurisdiction delivered final judgment in CS (COMM) 125/2022, brought jointly by Lacoste S.A. and Gant AB against a trader in tags and labels. The suit was partially decreed: the court granted injunctive relief, restraining the defendant from using, selling, marketing or manufacturing the disputed mark and label, and refused the rest — damages of ₹25 lakh, a restraint on assets and delivery up of goods, all rejected for want of sufficient evidence of quantifiable harm. No appeal was reported as at 15 September 2026.
The two brands filing one suit together reflects the shared ownership described above.
A second suit by the same two companies, in the Madras High Court, was dismissed as withdrawn on 18 August 2025.
Who GANT is actually for
GANT suits a buyer who wants a well-cut oxford button-down, likes the collegiate look, and is buying the shirt rather than the story. At a median MRP of ₹6,049 with 80.9% charged, it prices roughly where a good Indian-made premium shirt should.
It suits you less if you want detailed product information online: the pages read gave no fibre percentage, mill, factory list, certification or test result. And it suits you least if the Swedish name is part of what you are buying — the brand was founded in Connecticut by an American shirtmaker, has been Swiss-owned since 2008, and most of what reaches an Indian shelf under it was made here.
Common questions
Who owns GANT?
Maus Frères SA of Geneva, a Swiss family holding company, through its brand arm MF Brands Group. It bought GANT in 2008, two years after the company listed in Stockholm. The same group owns Lacoste, Aigle and Tecnifibre.
Is GANT a Swedish brand?
In part. It was founded in New Haven, Connecticut in 1949 by Bernard Gantmacher, sold to Sweden’s Pyramid Sportswear for $71 million in 1999, listed in Stockholm in 2006, and has been Swiss-owned since 2008. Its operating company is still Swedish.
Who sells GANT in India?
gant.in states it is owned and operated by Samarth Lifestyle Retailing Private Limited, a Jaipur company registered in 1995. Its stores include GANT and ICONIC outlets, and Samarth and Iconic were sellers of record on 18 of 40 marketplace records read on 15 September 2026.
Is GANT made in India?
Mostly, on the evidence available. India was the declared country of origin on 21 of 40 listings read on 15 September 2026, Turkey on 6 and Hong Kong on 5, and all twenty named manufacturers are Indian garment exporters. Origin varies by style, so read the declaration on the packaging.
How can I tell if a GANT shirt is genuine?
The brand’s pages describe no code, hologram, serial number or other check, and list no authorised Indian retailers or online sellers. Buying from a listed store or from gant.in and keeping the bill is the practical safeguard.
Does GANT discount in India?
Moderately, and predictably. Of 100 listings read on 15 September 2026, 57 carried a reduction and the brand charged 80.9% of MRP — but there were only four distinct discount rungs across 37 different MRPs, which reads as a pricing grid rather than per-garment pricing.
How we research and verify brand audits: our methodology.
References
- GANT India, Terms of Service, read 15 September 2026 — the site stated to be owned and operated by Samarth Lifestyle Retailing Pvt Ltd
- GANT India, Contact Us, read 15 September 2026 — the Jaipur head office and Gurugram corporate office
- GANT India, Privacy Policy, read 15 September 2026 — care@iconicindia.com as the legal contact and the Jaipur jurisdiction clause
- Register mirror, Samarth Lifestyle Retailing Private Limited, read 15 September 2026 — CIN, incorporation on 12 May 1995, capital and the former name Venus Coatings Pvt Ltd
- Register mirror, read 15 September 2026 — Samarth’s FY2025 operating revenue of ₹275.63 crore, down 3%, and 77 employees
- Register mirror, Iconic Fashion Retailing Private Limited, read 15 September 2026 — CIN, incorporation on 13 May 2011, the 701 Kailash Tower address, capital and directors
- Register mirror, read 15 September 2026 — Iconic’s FY2025 operating revenue of ₹319.56 crore, up 1%, and 136 employees
- Iconic India, About Us, read 15 September 2026 — more than 40 brands and more than 25 stores
- Maus Frères SA, About, read 15 September 2026 — the family ownership, the legal form, and the absence of published results
- MF Brands Group, GANT, read 15 September 2026 — the “American-Swedish shirtmaking brand” wording, the two store-and-country figures, the traceability claim and Tech Prep
- MF Brands Group, The Group, read 15 September 2026 — the four brands, the 2008 acquisition and the absence of any finance or supply-chain section
- Gant, encyclopaedia entry, read 15 September 2026 — the 1949 founding, the 1995 Phillips-Van Heusen purchase, the $71 million sale to Pyramid Sportswear in 1999, the 2006 listing and the delisting on 20 March 2008
- Swedish registry mirror, Gant AB, read 15 September 2026 — 2025 revenue and employees, and the wholesale and trademark-licensing activity codes
- Swedish registry mirror, Gant AB, read 15 September 2026 — revenue and employee figures for 2021 to 2024
- GANT, Sustainability, read 15 September 2026 — the sustainability text quoted
- GANT, Brand Protection, read 15 September 2026 — the counterfeit warning, the “replica”, “dupe” and “overrun” wording, and the absence of any code, hologram, serial or authorised-retailer list
- GANT, Heritage, read 15 September 2026 — the Oxford Cloth Button-Down claim and the 1963 Esquire award
- GANT, Striped Brushed Oxford Shirt, read 15 September 2026 — the product-code format, and a page carrying no composition, origin, care information or certification
- GANT India, men’s oxford shirt listings, read 15 September 2026 — 18 shirts, nine with a comparison price, ₹5,099 to ₹8,999, and descriptions carrying no composition, origin or certification
- GANT India, Store Locator, read 15 September 2026 — 40 entries enumerated, 24 named GANT and 16 named ICONIC, including the Jaipur store at G-3 Kailash Tower
- GANT India, Heritage, read 15 September 2026 — the New Haven story from 1907 to 1971, with nothing about India
- BESTSELLER, Public Factory List, read 15 September 2026 — the comparison brand’s list, stated to be updated six times a year
- Summary of Notification No. 53/2018-Customs, 16 July 2018 — basic customs duty on apparel doubled to 20%, with per-piece floors
- Delhi District Court (Commercial), CS (COMM) 125/2022, brought by Lacoste S.A. and Gant AB, judgment of 9 April 2026 — the suit partially decreed, injunction granted, damages of ₹25 lakh, asset restraint and delivery up refused
- Madras High Court, C.S.(Comm.Div.) No. 186 of 2025, brought by Lacoste S.A. and GANT AB, order of 18 August 2025 — dismissed as withdrawn, with no order as to costs
The shirts are the easy part. At a median MRP of ₹6,049 with 80.9% of it charged, GANT prices roughly where a good premium oxford should, and India was the declared origin on 21 of the 40 listings read, so customs duty accounts for little of the shelf price.
Online product detail is thin. The pages read showed no factory list, code of conduct or certification, and no fibre percentage on a ₹8,999 “high-quality pinpoint cotton” shirt, so the label is where to look. gant.in is operated by a Jaipur company, Samarth Lifestyle Retailing.
A good, mostly Indian-made shirt under a Swedish name and a Swiss owner, at a fair premium price — buy it for the cut, and read the label for the rest.
