Pull&Bear is a Spanish high-street label owned by Inditex, the group behind Zara. It sells denim, hoodies and graphic T-shirts to teenagers and twenty-somethings across Europe, Turkey, Mexico and the United States, and took €2.446 billion in net sales in the year to 31 January 2026. As at 11 September 2026, the brand did not sell it in India itself.
India’s company register shows the brand was planned for here. PULL & BEAR RETAIL INDIA PRIVATE LIMITED, CIN U47710HR2024FTC122192, was incorporated on 3 June 2024 with ₹5 crore paid up and an office on the eighth floor of Ambience Corporate Tower II in Gurgaon. No Pull & Bear store or Indian website followed.
Five weeks earlier, the same two directors had registered a company from the same address for Bershka, Inditex’s other young-fashion chain. That one trades. This is the audit of a brand you cannot buy from the brand, and of what its Indian company records show.
As at 11 September 2026, Pull & Bear did not sell in India through its own channels. There was no Indian store and no Indian website — pullandbear.com/in redirects to a market selector offering twelve countries, and India is not one of them — and nothing on Myntra under three spellings of the name on 11 September 2026.
Inditex did set up an Indian company for the brand on 3 June 2024, with ₹5 crore paid up, but no store or Indian website followed. This page carries no price band, because there is no Indian price to report.
Snapshot
- Founded
- 1991, Spain — created in-house by Inditex as a market segmentation play
- Current owner
- Industria de Diseño Textil, S.A. (Inditex), listed on the Bolsa de Madrid. Wholly owned, not licensed and not a joint venture
- Group headquarters
- Arteixo, Galicia, Spain
- Category
- Apparel — youth high street
- Global scale
- €2.446 billion net sales in FY2025; 791 stores at 31 January 2026, nine fewer than a year earlier
- Indian company
- PULL & BEAR RETAIL INDIA PRIVATE LIMITED, CIN U47710HR2024FTC122192, incorporated 3 June 2024
- Price band in India
- None. The brand sells nothing here, so this audit assigns no price band
- Available in India
- Not available from the brand as at 11 September 2026. Third-party marketplace listings carrying the name exist
Pull & Bear’s Indian company
Four register mirrors were read on 11 September 2026 and they agree on the company’s shape: a private company limited by shares under RoC-Delhi, filed in the sub-category “subsidiary of a company incorporated outside India”, with authorised and paid-up capital both of ₹5 crore, NIC activity 47710 — retail sale of clothing in specialised stores — and legalpullandbear@in.inditex.com as its registered email.
That sub-category settles what Inditex intended. This was a wholly owned subsidiary, the structure the group also used for Bershka, and not a franchise handed to an Indian retailer or a joint venture with a local partner. No Indian partner is named anywhere on the record.
Two directors were appointed on the day of incorporation. No Pull & Bear store, website or marketplace shop run by the company has appeared in India since.
- June 2023Trade press reports Inditex scouting Delhi and Mumbai malls for the brand
- 28 April 2024Bershka Retail India incorporated, Gurgaon
- 3 June 2024Pull & Bear Retail India incorporated — same address, same two directors
- 1 November 2024Bershka opens at Phoenix Palladium, Mumbai, with an Indian website
One group, two vehicles, five weeks apart; only one has opened a store.
Those 2023 reports were never a promise. They rested on unnamed sources, Inditex did not confirm the plan in them, and one source said Pull&Bear “might launch slightly ahead of Bershka”. Bershka opened. Pull & Bear never did.
Bershka trades, Pull & Bear does not
The contrast is unusually clean, because almost everything is held constant: two companies, one address, one pair of directors, five weeks apart, the same capital and the same parent.
| On the register | Bershka Retail India | Pull & Bear Retail India |
|---|---|---|
| Incorporated | 28 April 2024 | 3 June 2024 |
| Registered office | Ambience Corporate Tower II, Gurgaon | The same address |
| Directors | Two, appointed at incorporation | The same two |
| Paid-up capital | ₹5 crore | ₹5 crore |
| Selling in India | Yes — Mumbai store and an Indian website in rupees | No |
Bershka’s Indian arm is also the seller of record on its own marketplace listings, which is what an operating subsidiary looks like from the shopper’s side. Our Bershka brand audit goes through that side of the group in detail, including a price reading that puts it among the least discounted names on the shelf.
Inditex holds its older Indian businesses differently again. Trent Limited’s investor page lists Inditex Trent Retail India, which runs Zara here, and Massimo Dutti India as associates in which Trent holds 20% each. Neither of the newer brands appears on that page — those were held directly.
What Pull & Bear sells, and how big it is
The brand’s own corporate page says it was “born, a result of a market segmentation strategy initiated by the Inditex Group” in 1991 — built in-house rather than bought, to sit beside Zara for a younger shopper. The clothes are denim-led casualwear and graphic jersey, on the weekly-drop rhythm the group runs everywhere.
Inditex publishes net sales by brand. In the results for the year to 31 January 2026, reported on 11 March 2026, Pull&Bear took €2.446 billion, up 3.12%, against Bershka’s €3.286 billion and Stradivarius’s €3.002 billion. Its store count closed the year at 791, nine fewer than twelve months earlier, while the group as a whole ran 5,460 stores across 97 markets.
The brand’s own about-page, read on 11 September 2026, still gives “over 970 stores” and turnover of €2,140 million “at the close of 2019”. Those are 2019 figures; the group’s reported count for 31 January 2026 is the 791 above.
None of that range is tested here. No Indian listing carries a fibre content, a GSM or a care claim for this page to check.
Why there is no Pull & Bear price in India
Start with the brand’s own shopfront. Read live on 11 September 2026, pullandbear.com/in lands on a market selector offering Spain, the United Kingdom, France, Germany, Italy, the Netherlands, Greece, Turkey, the USA, Poland, Mexico and Portugal. Twelve markets, and India is not among them.
The purchase contracts behind those markets are country-bound. Pull&Bear’s US conditions limit delivery to “the forty eight contiguous states (48) states and District of Columbia”, with returns inside thirty days to US drop-off points and ITX USA LLC as the contracting company. An Indian delivery address is not an option there, and a return from India is not provided for.
What the Indian marketplaces show
On the Indian marketplaces, the absence is just as flat. Three spellings — pullandbear, PULL&BEAR and pull and bear — were searched on Myntra on 11 September 2026 and all three showed nothing. Searches of Ajio, Tata CLiQ and Flipkart the same day showed no brand page and no product for Pull & Bear either.
Amazon India is the exception worth stating precisely. It carries a brand-filtered browse page for “Pull and Bear” inside its Clothing & Accessories store, and at least two garment listings under the name — slim-fit joggers for women and a printed T-shirt. This page reports no seller, price or country of origin for them.
What that means is narrow, and worth keeping narrow. These are third-party listings: a seller offering goods under a brand name. They are not Pull & Bear selling in India, they carry no Inditex India warranty, and nothing here establishes anything about any particular seller or garment.
There is no Indian price for this brand, and a euro price run through a conversion rate is not what the garment should cost here — it is only arithmetic.
So this audit carries no price gap and no price tier. Assigning either would mean inventing a number no shop in India charges.
What it costs to bring one in yourself
Anything with this label that reaches an Indian buyer crossed the border in somebody’s baggage or as a commercial import. The traveller’s side of that changed this year.
The Baggage Rules, 2026 replaced the 2016 rules, notified on 1 February 2026 and effective from 2 February 2026. The free allowance is ₹75,000 for residents, travellers of Indian origin and foreigners on a valid non-tourist visa; ₹25,000 for foreign tourists; ₹2,500 for crew. There is no general free allowance at a land border.
Two limits catch people out. The allowance is personal and cannot be pooled — a family of four cannot stack four allowances against one expensive suitcase. And “personal effects” expressly excludes goods imported for commercial purposes, so anyone carrying in stock to resell is outside the traveller’s allowance entirely.
Dutiable goods must be declared electronically in Form CBD-I, which can be filed up to three days before arrival, and taken through the red channel. The green channel is only for passengers carrying nothing dutiable.
The duty rate
The duty-free allowance and the rate charged on value above it are set by the Baggage Rules, 2026 and the customs notifications issued with them. Check the current figures with customs before you travel.
The baggage allowance and duty rate are set by the Baggage Rules, 2026. Confirm the current figures with customs before you travel.
Buying it in India, and what you give up
Buying a foreign brand outside its official channel is legal and often sensible. What changes is who answers when something goes wrong, and here no Inditex company sells the label in India, so nothing runs back to Inditex in this country.
The labelling rules make the same point from the other end. Rule 6 of the Legal Metrology (Packaged Commodities) Rules, 2011 requires an imported pre-packaged good to carry the importer’s name and address and the country of origin. Whatever name sits on that line for a garment sold here under this brand, it will not be an Inditex company selling Pull & Bear in India, because none does.
Read the seller, not the brand name
On a marketplace the brand name is a tag on a listing. The party you can hold to a refund is the seller of record, and for this brand no Inditex company stands behind the sale.
Look for the importer’s line
An imported garment must declare the importer’s name and address and its country of origin. If that line carries only a brand name and an address, you do not know who answers for the goods.
Price the return before you buy
The brand’s own contracts take returns only within the market where you bought. There is no Indian returns address, so your remedy runs against the marketplace seller under its own returns policy, and no further.
Declare it if you are carrying it in
New goods worth more than the ₹75,000 free allowance go through the red channel on Form CBD-I. The allowance is personal and cannot be pooled, and a suitcase of stock to resell is an import, not personal effects.
Who Pull & Bear is actually for
Globally, it is for a shopper in their late teens or twenties who wants Zara’s tempo at a lower price. That reader exists in India in large numbers, and cannot be served by this brand here.
If the look is what you are after, the practical route is the group’s own chains that do trade here. Zara has been in India since 2010 through the Trent joint venture, Bershka opened in Mumbai in November 2024, and outside Inditex, H&M and Uniqlo both run Indian stores and Indian websites with Indian MRPs and Indian returns.
The reader this page is genuinely for is the one who has found a listing carrying the name and wants to know what stands behind it. The answer is a marketplace seller — and beyond that seller, nothing in this country.
Reputation and the record
We found no regulatory action, product recall, advertising adjudication or consumer commission order against Pull & Bear in India. Two Delhi High Court judgments, dated 19 May 2015 and 14 October 2019, mention the brand, in both cases only in passing as one of Inditex’s chains — neither decides anything about it. Nobody has ruled on anything concerning this brand’s goods in India.
No finding by the Advertising Standards Council of India names the brand either. ASCI is a self-regulatory body rather than a regulator, and its published complaint reports are available; none of them carries this name.
Nothing on that record is a sanction. The practical point is that no Inditex company sells this label in India, so none answers for a garment sold under it here.
Common questions
Is Pull & Bear available in India?
Not from the brand, as at 11 September 2026. It had no Indian store and no Indian website — pullandbear.com/in redirected to a selector offering twelve markets, none of them India. Listings carrying the name exist on Amazon India, but those are third-party sellers, not the brand.
Did Pull & Bear ever have an Indian company?
Yes. Pull & Bear Retail India Private Limited was incorporated on 3 June 2024 with ₹5 crore paid up, at a Gurgaon address. No Pull & Bear store or Indian website followed.
Is Pull & Bear the same company as Bershka?
Both are wholly owned Inditex chains, but they are separate brands with separate Indian companies. Bershka Retail India was incorporated five weeks earlier, from the same address, by the same two directors — and it trades here, with a Mumbai store and an Indian website.
What duty will I pay bringing Pull & Bear clothes into India?
The duty-free allowance and the rate above it are set by the Baggage Rules, 2026, which replaced the 2016 rules. Check the current figures with customs before you travel.
How we research and verify brand audits: our methodology.
References
- ZaubaCorp, register mirror, read 11 September 2026 — CIN, incorporation date, Gurgaon office and ₹5 crore capital
- IndiaFilings, register mirror, read 11 September 2026 — sub-category “subsidiary of company incorporated outside India”, and the registered email
- InstaFinancials, register mirror, read 11 September 2026 — NIC activity code 47710, retail sale of clothing
- TheCompanyCheck, register mirror, read 11 September 2026 — Bershka Retail India’s incorporation on 28 April 2024, the same address and directors
- FashionNetwork India, 8 June 2023 — the 2023 report of India plans for both brands, resting on unnamed sources, with no Inditex confirmation
- IndiaRetailing, 22 July 2024 — Bershka’s India debut date and Mumbai location
- Trent Limited, subsidiaries and associates page, read 11 September 2026 — Trent’s 20% each in Inditex Trent Retail India and Massimo Dutti India, and the absence of the two newer brands
- Pull&Bear company page, read 11 September 2026 — the 1991 segmentation origin, and the “over 970 stores” and €2,140 million 2019 figures still published
- FashionNetwork, 11 March 2026 — Inditex FY2025 results as reported, including Pull&Bear net sales of €2.446 billion
- Modaes Global, 11 March 2026 — store counts by brand at 31 January 2026, and Pull&Bear at 791, nine fewer than the year before
- Inditex Annual Report 2025, read 11 September 2026 — 5,460 stores across 97 markets at the year end
- Pull&Bear US purchase conditions, read 11 September 2026 — delivery limited to the 48 contiguous states and DC, thirty-day returns to US drop-off points, ITX USA LLC as contracting party
- Press Information Bureau, 2 February 2026 — the Baggage Rules, 2026 and the ₹75,000, ₹25,000 and ₹2,500 free allowances
- Customs referencer, Baggage Rules 2026, read 11 September 2026 — effective date, Form CBD-I and the three-day window, the red and green channels, and the bar on pooling allowances
- Legal Metrology (Packaged Commodities) Rules, 2011, rule 6 — the importer’s name and address and the country of origin on an imported package
- Indian Kanoon full-text search, run 11 September 2026 — the two Delhi High Court judgments of 19 May 2015 and 14 October 2019 that mention the brand in passing
There is nothing here to recommend or warn you off, because there is nothing to buy. Inditex registered a company for this brand on 3 June 2024, put ₹5 crore into it, and opened no store or Indian website. The sister company registered five weeks earlier, from the same desk by the same two directors, opened in Mumbai and trades.
What a reader should take from that is practical. A listing carrying this name on an Indian marketplace is a seller’s listing: no Inditex India warranty, no Indian returns address, and no Inditex entity on the importer’s line. If you are carrying pieces back yourself, the ₹75,000 allowance is personal and cannot be pooled, and the rate above it is set by the Baggage Rules, 2026 — confirm the current figures with customs before you travel.
Not one to buy in India for now: with no Indian store or site as at September 2026, Bershka or Zara is the better route here, with a receipt in the same country as the shop.
