RUOSH is a Bengaluru men’s leather-shoe brand that says it opened its first store in the city in October 2011. Its name sounds European to many ears, but the brand’s own site says the word means “passion” in Sanskrit and calls RUOSH “a home-grown Indian brand”.
The harder question is who stands behind it. The company named on ruosh.com is Run Not Walk Shoes Private Limited, incorporated in 2021. The statutory declarations on Myntra, read on 21 September 2026, name a different, older Bengaluru company as manufacturer on 39 of 40 records: Sara Suole Private Limited.
Ruosh is an Indian brand, made in India and sold in India. Run Not Walk Shoes runs ruosh.com and was seller of record on all 40 Myntra listings read on 21 September 2026, while Sara Suole was the declared manufacturer on 39 of them. This page does not name the proprietor of the RUOSH trade mark. On the shelf, 94 of 100 listings were reduced and the median pair sold for 55.0% of its MRP.
Snapshot
- Brand origin
- India; first store in Bengaluru, October 2011, per the brand
- Company named on ruosh.com
- Run Not Walk Shoes Private Limited, Bengaluru
- Its register entry
- CIN U19202KA2021PTC149428, incorporated 13 July 2021; paid-up ₹1,00,000; activity code 1920, manufacture of footwear (register mirrors)
- Declared manufacturer on Myntra
- Sara Suole Pvt Ltd on 39 of 40 records; Run Not Walk Shoes on 1
- Owner of the RUOSH mark
- Trade-mark register entry not covered in this audit
- Revenue
- Run Not Walk Shoes, FY2025, ₹26.82 crore, up 73% (TheCompanyCheck register mirror)
- Myntra catalogue
- 304 listings under Ruosh, plus 35 under a separate V8 by Ruosh facet, 21 September 2026
- Median price paid
- ₹3,294 against a median MRP of ₹5,990, 100 listings, 21 September 2026
- Declared origin
- India on 40 of 40 records
Who owns Ruosh
Start with what the brand says about itself. The footer, terms and privacy policy on ruosh.com all name Run Not Walk Shoes Pvt Ltd, at an address on Begur Koppa Road in Bengaluru. Disputes go to the courts of Bengaluru under Indian law. The pages print no GST number, no company number and no grievance officer’s name.
The register mirrors fill in the company. Run Not Walk Shoes was incorporated on 13 July 2021 in Karnataka, and its two directors have both served since that day. Its CIN begins with a U, the register’s marker for an unlisted company, and nothing in it marks the subsidiary of a foreign company. Paid-up capital is ₹1,00,000, against authorised capital of ₹50 lakh.
The TheCompanyCheck mirror carries FY2025 revenue of ₹26.82 crore, up 73% on the year, and an estimated 310 staff as of April 2024; it shows no profit figure. Those are a mirror’s figures, not accounts we have seen.
This page does not name the proprietor of the RUOSH trade mark, as the register entry was not part of our research. Run Not Walk Shoes is unlisted, so there is no share price to follow.
The Sara Suole record
The older name in the story is Sara Suole Private Limited, a Bengaluru company incorporated on 26 April 2001, with paid-up capital of about ₹19.86 crore and a registered activity of tanning and dressing leather. Its group website describes it as part of the Dhanani Group of Industries.
The trade press made the link early. FashionUnited reported on 28 May 2013 that “Ruosh is promoted by Sara Suole”, a maker and exporter of shoes and soles, and put the company’s turnover for the year to March 2013 at ₹270 crore. At that time, it said, Ruosh shoes started at ₹2,490.
- 2001Sara Suole Pvt Ltd incorporated, 26 April
- 2011First Ruosh store in Bengaluru, per the brand
- 2013FashionUnited: Ruosh “promoted by Sara Suole”
- 2021Run Not Walk Shoes Pvt Ltd incorporated, 13 July
- 2026Myntra: Run Not Walk sells 40 of 40, Sara Suole makes 39
Dates from company records, the brand’s site, FashionUnited and Myntra.
Sources: register mirrors; FashionUnited, 28 May 2013; ruosh.com; Myntra product records, 21 September 2026.
What the tax tribunal decided
One decided matter touches the brand, and it is a tax case. On 26 November 2024 the Bangalore bench of the Income Tax Appellate Tribunal decided appeals by the tax department against Sara Suole, printed in the order as DCIT v. Sarasoule Pvt. Ltd., covering assessment years 2015-16 to 2018-19.
The dispute was about brand-promotion expenses the company had booked “under the Brand Name ‘RUOSH'”. The assessing officer had disallowed 20% of them, an amount the order prints as ₹1,82,83,244.
The outcome went the company’s way. An appellate commissioner had already deleted the disallowance, and the Tribunal left that in place: “all the appeals of the revenue are dismissed”, with the company’s cross objections dismissed as infructuous.
The order decided a tax question for those four years, on the facts as they then stood. It was not a ruling on ownership of the RUOSH trade mark. A search of Indian Kanoon, the public case-law database, for “ruosh” on 21 September 2026 showed this order and no other decision under the brand’s name.
The seller and the maker are named on every Myntra listing we checked, which gives a buyer a company to contact about a pair.
What the Myntra shelf shows
On 21 September 2026, Myntra’s Ruosh brand facet carried 304 listings, with a separate facet, V8 by Ruosh, carrying 35 more. Forty Ruosh product records were read for the declaration the Legal Metrology rules require: maximum retail price, country of origin, and the manufacturer or packer.
| Field, 40 listings | What the declarations say |
|---|---|
| Seller of record | Run Not Walk Shoes Pvt Ltd, 40 of 40 |
| Also listed as sellers | Sara Suole Pvt Ltd on 4; RetailNet on 2 |
| Country of origin | India, 40 of 40 |
| Manufacturer named | Sara Suole Pvt Ltd 39; Run Not Walk Shoes Pvt Ltd 1 |
Myntra product records, read 21 September 2026.
The answer is unusually tidy. One company sells every pair read, one company made almost every pair read, and every record declares India. The Ruosh product page read on the brand’s own site names Run Not Walk Shoes as manufacturer at its Begur Koppa Road address and states no country of origin. The two readings cover different styles, so they are not a like-for-like test.
A declaration names the company legally answerable for the goods; it is not a statement of who owns the brand. For the buyer, the practical value is plain: a named seller and a named Indian maker on the box.
Every Ruosh listing we checked on Myntra named the same seller, and 39 of 40 named the same Indian maker.
What Ruosh costs in India
A sounding of 100 distinct Ruosh listings on 21 September 2026 gave a median MRP of ₹5,990 and a median price paid of ₹3,294, which is 55.0% of MRP. Ninety-four of the 100 were reduced, and the shelf used only 13 distinct MRPs. Casual shoes led with 54 listings, then formal shoes 24, sandals 11 and boots 10.
| Reading | MRP | Price shown | Share of MRP |
|---|---|---|---|
| Myntra median, 100 listings | ₹5,990 | ₹3,294 | 55.0% |
| ruosh.com, The Dalrey tan single monk, style RU1013462 | ₹7,990 | ₹3,515 | 44.0% |
| ruosh.com, The Tivoli burgundy glossy Oxford | ₹9,990 | ₹3,796 | 38.0% |
| ruosh.com, black loafers, out of stock | ₹4,990 | — | — |
Myntra sounding and ruosh.com product pages, read 21 September 2026. Other formal-shoe MRPs on ruosh.com ran from ₹5,490 to ₹9,990.
On the brand’s own site, the two formal shoes read were marked down by 56% and 62%, so the pair cost well under half the printed tag. On Myntra, the typical listing sold at a little over half. In both places, the MRP worked as a ceiling rather than the price most buyers paid on the day read.
Because every record read declares India, there is no import duty inside these prices at all. The MRP is tax-inclusive by law, and at these price points it carries GST at 18%, the rate for footwear above ₹2,500 a pair. Whatever sits between a ₹3,294 sale price and a ₹5,990 tag is the seller’s pricing, not customs.
The tier follows from what is charged on the core line, ₹3,294 at the Myntra median, and the brand’s own site sold its two formal shoes at ₹3,515 and ₹3,796. That places Ruosh in the mid-range band for footwear. The basis is the median price paid, not the cheapest listing and not the printed MRP.
The leather and comfort claims
Ruosh sells itself as “a premium men’s leather footwear brand”. Its pages speak of “hand-selected rich & genuine leathers”, “traditional techniques like hand-stitching” and “rare leathers”. The About page adds “memory foam insoles, breathable linings, and lightweight, flexible soles”. The Dalrey product page lists “Genuine Leather” as its upper.
The pages we checked do not name a tannery, tanning method or leather certification, and the product pages do not state the sole construction, such as a Goodyear welt, the stitched method that lets a shoe be resoled. The brand’s words are “hand-stitching” and “craftsmanship”.
These are descriptions rather than measurements, so a buyer should judge the leather and the stitching in the hand.
Counterfeits and buying safely
Ruosh publishes no list of authorised sellers on the pages read, and its terms carry no statement about counterfeits or approved retailers. Some brands do publish such a list; Casio, for one, names its authorised online sellers in India. For Ruosh, the declaration on the listing does the work instead.
A counterfeit copies the RUOSH name and marks. A lookalike copies only the shape of a monk strap or an Oxford, which is lawful. The declaration is the quickest way to tell a genuine listing from a doubtful one.
Read the seller
Run Not Walk Shoes was seller of record on all 40 Myntra listings read. A different seller is not proof of a fake, but it is a reason to read the rest of the block.
Read the maker and the origin
Sara Suole with India as origin was the norm on the records read. The same block is printed on the box; turn it over before you pay.
Price against ruosh.com
The brand’s own site showed formal shoes at ₹3,515 and ₹3,796 on 21 September 2026. A price far below its own sale price is a warning.
Who Ruosh is actually for
Ruosh suits a buyer who wants an Indian-made leather formal or casual shoe with a named seller and a named maker, and who is willing to buy at a discount, which was running on 94 of 100 listings read. Those comparing it with other Indian leather-shoe names can read our Bata and Woodland audits, and our Metro Shoes audit for a retailer’s own label.
It suits less well a buyer who wants a published leather certification or a stated resoleable construction, as the pages we checked give neither.
Common questions
Is Ruosh an Indian brand?
Yes. The brand calls itself “a home-grown Indian brand, based out of Bengaluru”, says its name is Sanskrit for passion, and all 40 Myntra records read on 21 September 2026 declared India as the country of origin.
Is Ruosh an Italian brand?
No. No page read on ruosh.com claims Italian origin or Italian manufacture, and the brand explains the name as a Sanskrit word.
Who makes Ruosh shoes?
On Myntra, Sara Suole Private Limited was named as manufacturer on 39 of 40 records read on 21 September 2026, and Run Not Walk Shoes on one. The Ruosh product page read on its own site names Run Not Walk Shoes.
Who owns Ruosh?
Run Not Walk Shoes Pvt Ltd runs ruosh.com and was seller of record on all 40 Myntra listings we checked on 21 September 2026. FashionUnited reported in 2013 that Ruosh was promoted by Sara Suole, which was the declared manufacturer on 39 of those listings. This page does not name the proprietor of the RUOSH trade mark.
Is Ruosh always on sale?
On 21 September 2026, 94 of 100 Myntra listings were reduced and the median pair sold at 55.0% of MRP. The two formal shoes read on ruosh.com were marked down by 56% and 62%.
References
- ruosh.com, home page, terms and conditions and privacy policy — Run Not Walk Shoes Pvt Ltd as operator, address, governing law and Bengaluru jurisdiction; no GSTIN, CIN or grievance officer printed; no counterfeit or authorised-seller statement
- ruosh.com, brand page and brand section — first store October 2011, “home-grown Indian brand”, Sanskrit meaning, “premium men’s leather footwear brand”, leather and hand-stitching wording
- ruosh.com, About — “rare leathers”, hand-stitching, memory foam insoles, breathable linings, flexible soles
- ruosh.com, The Dalrey single monk, RU1013462 — MRP ₹7,990, price ₹3,515, “Genuine Leather”, Run Not Walk Shoes named as manufacturer, no country of origin stated; read 21 September 2026
- ruosh.com, The Tivoli Oxford — MRP ₹9,990, price ₹3,796; read 21 September 2026
- ruosh.com, black loafers and formal-shoes collection — MRP ₹4,990, out of stock; collection MRPs ₹5,490 to ₹9,990
- ZaubaCorp mirror, Run Not Walk Shoes Private Limited — CIN, incorporation, capital, activity
- TheCompanyCheck mirror, Run Not Walk Shoes Private Limited — FY2025 revenue ₹26.82 crore, up 73%; estimated staff; as the mirror carries them
- InstaFinancials mirror, Run Not Walk Shoes directors — two directors, both appointed 13 July 2021
- ZaubaCorp mirror, Sara Suole Private Limited — incorporation 26 April 2001, capital, activity
- Sara Group, overview and group companies — Dhanani Group of Industries; Ruosh, Run Not Walk and V8 not listed
- FashionUnited, 28 May 2013 — “Ruosh is promoted by Sara Suole”, Sara Suole’s FY13 turnover, shoes priced from ₹2,490
- Income Tax Appellate Tribunal, Bangalore, DCIT v. Sarasoule Pvt. Ltd., ITA Nos. 180-183/Bang/2024, 26 November 2024 — expenses under the RUOSH name, the disallowance amount, revenue appeals dismissed
- Casio India, authorised online sellers — an example of a published authorised-seller list, read 21 September 2026
- Myntra, brand facets Ruosh and V8 by Ruosh, read 21 September 2026 — 304 and 35 listings; 100-listing sounding; 40 declarations for seller, origin and manufacturer
Ruosh is a traceable buy. Every Myntra record we checked names the same seller, 39 of 40 name the same Indian maker, and all 40 declare India, so a buyer with a problem knows exactly whom to write to. The shoes are Indian-made, carry no import duty, and sold at a median ₹3,294 on the day read.
Two things to weigh. The MRP: with 94 of 100 listings reduced on 21 September 2026 and the brand’s own formal shoes at 38% and 44% of their tags, the sale price is the better guide to value. And the leather language: “rare leathers” and “hand-selected” are descriptions, and the pages we checked name no tannery, certification or construction.
Buy Ruosh as a traceable Indian leather shoe at its sale price, never at MRP, and judge the leather in your hand rather than on the label.
