Superga is the Turin canvas sneaker with the white rubber sole, and since 2007 its trade mark has belonged to BasicNet S.p.A., the Milan-listed group that also owns Kappa. BasicNet does not make shoes itself. It licenses the brand to other companies, country by country, and those companies make and sell the product.
India is one of those countries on paper. In February 2015 BasicNet announced that a Superga licence had been signed for India, without naming the licensee. On 21 September 2026 Myntra carried no Superga listings at all. This audit sets out what each source says, and where the record stops.
Superga is owned by BasicNet S.p.A., which bought the trade mark for €23 million on 18 July 2007. BasicNet said in 2015 that it had signed a Superga licence for India, but it has not published the licensee’s name. The Indian trade mark is held by BasicNet companies, and on 21 September 2026 Myntra’s Superga brand listing showed zero products, so there is no Indian shelf price to judge.
Snapshot
- Owner
- BasicNet S.p.A., Turin; shares listed on Euronext Milan
- How BasicNet got it
- Global licensee from February 2004; bought the Superga mark on 18 July 2007 for €23,000,000 from Formula Sport Group S.r.l., in bankruptcy
- Founded
- 1911 by Superga’s own account; 1913 by BasicNet’s 2007 disclosure
- Group revenue
- €415.8 million in 2025 (reported loss €7.7 million); €216.4 million in the six months to June 2026 (reported loss €20.7 million)
- Superga-only revenue
- Not published
- Superga stores and shop-in-shops, worldwide
- 153 at 31 December 2024; 104 at 31 December 2025; 97 at 30 June 2026
- Indian trade marks
- SUPERGA 1418231 (class 25, “Basic Net Spa”) and 5149518 (international registration, “Basic Trademark S.R.L.”), both registered; register mirror
- Indian partner
- A licence for India announced by BasicNet on 10 February 2015; licensee not named
- On Myntra, 21 September 2026
- 0 listings under “Superga” and “SUPERGA”; Columbia control 2,432
Who owns Superga
The two sources closest to the brand disagree on its birth year. Superga’s own history page says Walter Martiny founded “Walter Martiny Industria Gomma” in Turin in 1911. BasicNet’s 2007 disclosure says the brand was “created in 1913”, when Martiny’s company began making rubber-soled shoes under the Superga name. The two may describe different events, the company and the mark, and both years are printed here.
BasicNet’s own involvement began as a licence. In February 2004 it took the global licence to produce and distribute Superga, under a contract due to expire on 15 January 2018 that carried an option to buy. On 18 July 2007 BasicNet bought the Superga trade mark from “Formula Sport Group S.r.l. in bankruptcy” for “Euro 23,000,000.00”. Superga’s site gives the same year: “2007 … BasicNet acquires the brand”.
- 1911 / 1913Walter Martiny’s rubber business in Turin; the sources differ on the year
- 2004BasicNet becomes global licensee
- 2007BasicNet buys the mark for €23 million
- 2014A licence for India signed, per BasicNet’s 2015 release
- 2016Trade press reports a change of Indian licensee
Neither source names either Indian licensee.
Superga story page; BasicNet disclosure of 18 July 2007; BasicNet press release of 10 February 2015; SGI Europe, 23 December 2016.
Which BasicNet company holds the mark today is worded two ways. BasicNet’s 2024 financial statements describe “Superga Trademark S.A. (now S.r.l. and subsequently incorporated with BasicTrademark S.r.l., now Kappa S.r.l.)”. The Indian register mirror names “Basic Trademark S.R.L.” of Turin on a 2021 filing. Both point inside the same group; the two documents do not settle the holder’s current legal name.
No BasicNet filing shows any change in who owns Superga since 2007. BasicNet’s other moves in 2025, buying Woolrich Europe and Sundek and selling a 40% stake in K-Way, did not touch it.
How BasicNet runs the brand
BasicNet owns no factories. Its 2007 disclosure said the group “is not directly involved in the industrial production of the products”, which third parties carry out. Its 2024 statements describe “productive licensees or sourcing centers”, third-party firms “located in various countries worldwide”, that make the goods. Commercial licensees then distribute them in their own territories, and royalties and commissions form part of BasicNet’s revenue.
That model shapes what the group publishes. It reports brand totals, not brand-by-brand revenue, so there is no Superga sales figure anywhere in the 2024, 2025 or first-half 2026 reports. For 2025, group revenue was €415.8 million, up from €409.2 million, with a reported loss of €7.7 million after tax and a pro-forma profit of €20.0 million, down 20.7%. Those 2025 figures come from a market-data site’s copy of the annual report, not from basicnet.com.
The half-year report to 30 June 2026, published on 6 August 2026, is the latest. It gives consolidated revenue of €216.4 million, of which €27.2 million was royalties and commissions, and a reported net loss of €20.7 million. On BasicNet’s own pro-forma measure the half ended €11.1 million in the red, against a €0.8 million profit a year earlier.
The one Superga-specific number BasicNet does publish is its count of monobrand stores and shop-in-shops. It was 153 at the end of 2024, 104 at the end of 2025 and 97 at 30 June 2026. Those are the filer’s own figures on three dates; the reports do not say whether the definition changed between them.
The Indian licence, and what is known about it
Superga reaches India, on the record, by one sentence. BasicNet’s press release of 10 February 2015, on its 2014 results, says “new licensing contracts were signed for the Superga® brand in Mexico, Angola, Chile, India, Indonesia, Australia, Algeria, Belgium and Luxembourg, with coverage now extending to 98 countries.” It names no licensee. It is a company release, not an audited filing.
The next mention is in trade press. SGI Europe wrote on 23 December 2016 that “a change of licensee in India” had affected the brand’s performance, alongside slower consumption in China. BasicNet reproduced the piece on its own press site. Neither the outgoing nor the incoming licensee is named.
BasicNet announced an Indian licence for Superga in 2015. Its reports for 2024, 2025 and the first half of 2026 do not mention India.
That silence needs reading fairly. Those reports name no licensee, and no licence country, for any of BasicNet’s brands. So they do not show that India has no Superga licensee today; they show only that BasicNet does not publish one. The 2014 licence is a fact about 2014, and this page does not describe it in the present tense.
The Indian trade-mark register, read through the QuickCompany mirror rather than IP India directly, shows the owner’s side. SUPERGA No. 1418231, class 25 for clothing, footwear and headgear, was filed on 1 February 2006 by “Basic Net Spa” and is registered. No. 5149518, an international registration covering classes 18 and 25, was filed on 27 September 2021 by Basic Trademark S.R.L. and is registered until 27 September 2031. An older application, No. 694314, filed by “Superga S.P.A” in 1996, is shown as withdrawn.
On 5149518 the mirror shows the registered-user field, where an Indian licensee can be recorded, as “Not applicable”. A blank on a mirror is what the mirror carries; it does not show that no licence exists.
Superga’s own store does not sell into India. Its global FAQ lists the countries it ships to, and in Asia those are “Japan and United Arab Emirates”.
The owner has published that an Indian licence was signed, but not who holds it. Anyone selling Superga here as the official Indian partner should be able to show you the licence; the brand’s own documents cannot confirm it for them.
What Superga costs in India
There is no Indian price to report. On 21 September 2026, Myntra’s brand listing showed zero products under both “Superga” and “SUPERGA”. The same method, run the same day, found 2,432 listings for Columbia, so the listing was working. A free-text search for “superga” brought back more than a hundred thousand products from other brands.
That is a fact about one large Indian shop on one day. It does not show that Superga is absent from India, and it is not evidence either way about the licence. With no Indian selling prices read, this page sets no price tier for the brand.
The home side is published. On superga.com, the brand’s own European store, the prices on 21 September 2026 were these. The pages do not say whether VAT is included.
| Model | Style code | superga.com, 21 September 2026 | Indian price |
|---|---|---|---|
| 2750-COTU CLASSIC, white | S000010-901 | €75,00 | Not on Myntra |
| 2790 PLATFORM, white | S9111LW-901 | €92,00 | Not on Myntra |
| 1925 – Le Superga, Made in Italy, Total Beige Raw | S2168RW-A9W | €150,00 | Not on Myntra |
| 2390 MADE IN ITALY, Total Beige Raw | S2152QW-A9W | €160,00 | Not on Myntra |
superga.com product and collection pages, read 21 September 2026. No Indian comparison was taken and no currency conversion is shown.
No Indian listing for these codes was read, so there is no like-for-like comparison. If you meet the classic in an Indian shop, S000010 is the code to match against the brand’s own page.
A pair imported for personal use attracts basic customs duty of 10% from 1 April 2026, charged on landed value rather than the shelf price. For pairs carried back in your own luggage, the duty-free allowance and rate are set by the Baggage Rules 2026; check the current figures with customs.
Where Superga is made
BasicNet does not name the countries or the factories that make Superga. The only geography in its reports covers the sales of its productive licensees across all its brands. In 2024, Asia and Oceania accounted for €258.3 million of €313.8 million, 82.3%. In the first half of 2026 the share was 78.8%. That is a group figure and says nothing certain about any one Superga shoe.
One line is specific. The Made in Italy collection is described as “canvas sneakers inspired by the classic Superga 2750 … entirely produced in Italy”, at €150 and €160. The standard 2750-COTU CLASSIC page carries no country-of-origin statement at all, so the Italian name on the brand does not tell you where your pair was made. The box will.
What the product pages claim
The claims on the classic are mostly about materials. The 2750-COTU CLASSIC and the 2790 PLATFORM each list a “Cotton 100%” upper and a “Rubber 100%” vulcanised sole, vulcanisation being the heat-curing that bonds rubber to canvas. The platform is stated as 4 cm high. The story page traces the process to “the technology patented by Charles Goodyear in 1844”.
The 2750 name is a model number from 1925, not a performance figure. The story page calls its “orange peel” tread “durable and nonslip”, but publishes no slip-resistance figure or test standard behind the word.
Both product pages also say “The manufacturing process and the materials of this product are 100% vegan friendly and cruelty-free”. No certifying body is named. That is a statement about the pages, not about the shoes: the claim rests on the brand’s word.
Fakes and how to check
Superga publishes a check for a specific pair. Its FAQ tells buyers to scan the QR code on the inside label, and for older pairs without one, to enter the serial number into BasicNet’s BasicLabels verification tool. With no Indian listing on Myntra and no Indian site, that check matters more here than it would in Italy.
Scan the inside label
The QR code on the label should open the brand’s verification. On an older pair, put the serial number into BasicLabels.
Turn the box over
An Indian sale needs the Legal Metrology block: MRP inclusive of taxes, country of origin, and the manufacturer or importer. Read it before you pay.
Be wary of “India” in the web address
Sites using the Superga name with “India” in the address are not listed by the brand. Superga’s own store does not ship to India.
The Indian court record
An Indian Kanoon search on “superga”, run on 21 September 2026, showed six results and none involving the brand. Three are LPG disputes over the separate “SUPERGAS” name, and three mention “Supergas” only as a place or agency. The same search method found a 2026 Delhi High Court trade-mark judgment for Skechers, so it can surface a footwear brand. On that search term, the record holds no Indian decision on Superga footwear.
Who Superga is actually for
Superga suits a buyer who wants a plain canvas sneaker from an owner whose purchase is documented to the euro, and who is willing to buy abroad or verify a pair here with the brand’s QR check. The €75 classic is the brand’s core line; the Made in Italy pairs, at €150 and €160, are the only ones whose country of manufacture the brand states.
It suits less well a buyer who wants an Indian receipt from a named official partner. BasicNet has said a licence was signed and has not said with whom, and the largest Indian fashion marketplace had nothing listed on the day it was read. Other sneaker names on Indian shelves, including Skechers, New Balance and Crocs, have audits of their own, and Bata’s audit covers a listed Indian footwear company that publishes its filings.
Common questions
Who owns Superga?
BasicNet S.p.A. of Turin, whose shares trade on Euronext Milan. It became Superga’s global licensee in 2004 and bought the trade mark outright on 18 July 2007 for €23 million.
Is Superga an Italian brand?
Yes. It began in Turin, in 1911 by Superga’s account or 1913 by BasicNet’s, and its owner is Italian. Only the Made in Italy line is stated to be produced in Italy; the classic’s page names no country of origin.
Who sells Superga in India?
BasicNet announced on 10 February 2015 that a Superga licence had been signed for India, and trade press reported a change of licensee in 2016. Neither source names the licensee, and BasicNet’s reports for 2024 to mid-2026 name no licensee anywhere.
Is Superga on Myntra?
Not on 21 September 2026: the brand listing showed zero products under both spellings tried, while a Columbia control showed 2,432. That is a reading of one shop on one day, not proof the brand is absent from India.
How do I check a pair is genuine?
Scan the QR code on the inside label, or enter an older pair’s serial number into BasicNet’s BasicLabels tool. Then read the MRP, origin and importer block on the box.
References
- BasicNet, “Acquisition of the Superga® Trademark”, 18 July 2007 — 2004 global licence, contract to 15 January 2018 with a purchase option, €23,000,000 purchase from Formula Sport Group S.r.l. in bankruptcy, “created in 1913”, no direct production
- Superga, story page — founding in 1911, 2007 acquisition by BasicNet, the 2750 of 1925, “orange peel” tread, Goodyear 1844
- BasicNet 2024 Consolidated and Separate Financial Statements — Euronext Milan listing, the trade-mark holding company wording, sourcing centres, 153 stores and shop-in-shops, productive licensee sales by region
- BasicNet 2025 Annual Report, MarketScreener copy — revenue €415.8 million, reported loss €7.7 million, pro-forma €20.0 million, 104 stores and shop-in-shops
- FashionNetwork, 11 March 2026 — 2025 pro-forma profit down 20.7%; the 40% K-Way stake sale
- Modaes, 12 February 2026 — 2025 acquisitions of Woolrich Europe and Sundek
- BasicNet Half Year Report 2026, published 6 August 2026 — revenue €216.4 million, royalties €27.2 million, reported loss €20.7 million, pro-forma loss €11.1 million, 97 stores and shop-in-shops, Asia and Oceania 78.8%
- BasicNet interim reports page — the H1 2026 report as the latest periodic filing
- BasicNet press release, 10 February 2015 — Superga licences signed for India and eight other countries; 98 countries covered
- SGI Europe, 23 December 2016 — “a change of licensee in India”; also reproduced on BasicNet’s press site
- Trade mark mirror, SUPERGA search, read 21 September 2026 — 1418231 (Basic Net Spa, class 25, filed 1 February 2006, registered) and 694314 (withdrawn)
- Trade mark mirror, SUPERGA 5149518 — Basic Trademark S.R.L., classes 18 and 25, filed 27 September 2021, valid to 27 September 2031, registered user “Not applicable”
- Superga FAQ, read 21 September 2026 — shipping countries, the QR label check and the BasicLabels serial check
- BasicLabels verification tool — serial-number check for older pairs
- 2750-COTU CLASSIC, S000010-901 — €75,00; cotton and rubber; vegan and cruelty-free wording; no origin stated
- 2790 PLATFORM, S9111LW-901 — €92,00; 4 cm platform; the same material and vegan wording
- Superga Made in Italy collection, read 21 September 2026 — “entirely produced in Italy”; €150,00 and €160,00
- Myntra brand listing, read 21 September 2026 — 0 listings for “Superga” and “SUPERGA”; Columbia control 2,432
- Indian Kanoon, search “superga”, 21 September 2026 — six results, none involving the brand
- Indian Kanoon, search “skechers” trademark, 21 September 2026 — the control search, including the Delhi High Court judgment of 17 February 2026
Superga’s ownership is as well documented as any brand on this site: one owner since 2007, a €23 million purchase price in the owner’s own disclosure, and a trade mark in India held by that owner’s companies. It also publishes something rarer, a QR and serial check that lets a buyer verify an individual pair.
India is where the record stops. The owner announced an Indian licence in 2015 without naming the licensee, trade press reported that licensee changing in 2016, and Myntra listed 0 Superga products on 21 September 2026. The brand’s own shop does not ship here, and only the Made in Italy line, from €150, states where it is made.
A clearly owned Italian sneaker with no named Indian seller: buy it abroad, or check the QR code and the box before paying for an Indian listing.
