Premium

Asics doubled its sales in five years, but running grew 11% while its lifestyle lines grew 43%. What Asics costs in India, why it is cheaper here than in America, and the Cambodian case it has not answered.

Puma outsells Nike and adidas in India and makes half its range here, yet lost 645 million euro in 2025. What that means for what you pay.

What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.

New Balance’s Made in USA label means 70% domestic value, not all of it — and the shoes it rests on have no authorised Indian channel. What New Balance costs in India, and why the 574 is cheaper here than in America.