Premium

Tissot sits in Swatch Group’s Middle Range, and Indian buyers pay about 6.3% less than Swiss buyers before tax. The number that actually decides it is the service bill.

TAG Heuer’s Indian prices sit at American parity, not at a duty premium. Who owns the brand, what the movements really are, and what a service costs here.

Rado sits in Swatch Group’s High Range, one tier below Omega, and every mechanical Rado runs an ETA Powermatic 80 movement. The Indian pricing, though, is 8.4% below the United States before tax.

Longines is one of the very few watch brands that publishes both Indian prices and Indian service costs in rupees. We check them against the US and Swiss lists, and settle the in-house movement question.

Xylys sells genuinely Swiss-made watches for less than Tissot, under a name nobody recognises. What it costs in India, who owns it, and whether that trade is worth making.

adidas prices the Samba lower in India than in Germany once tax is stripped out. The Dassler split, the Reebok India fraud, and the stud myth checked.

Asics doubled its sales in five years, but running grew 11% while its lifestyle lines grew 43%. What Asics costs in India, why it is cheaper here than in America, and the Cambodian case it has not answered.

Puma outsells Nike and adidas in India and makes half its range here, yet lost 645 million euro in 2025. What that means for what you pay.

What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.

New Balance’s Made in USA label means 70% domestic value, not all of it — and the shoes it rests on have no authorised Indian channel. What New Balance costs in India, and why the 574 is cheaper here than in America.