Premium

Who owns Paula’s Choice, what it costs in India against American prices on twelve matched pairs, and what its ingredient lists do and do not publish.

Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent order, certifications and what the pack does not say.

Fourteen Indian listings gave Too Faced three different countries of origin, and one mascara declared two. What the brand costs here, who owns it, and what it publishes behind its claims.

L’Oréal bought Kiehl’s in 2000, not 1988. Who imports it, who sells it in India now, and what it costs against the American price.

Founded in 1996, owned by LVMH, then Falic, then Castanea, and by L’Oréal since 2012 — at a price neither party ever disclosed. What Urban Decay costs in India, and where the premium sits.

Estée Lauder has held 49% of Forest Essentials since 2020 and agreed in March 2026 to buy the rest, an agreement not announced as completed. We priced 118 listings and read what the brand publishes behind its claims.

Puig of Barcelona has controlled Kama Ayurveda since September 2022. What the state register says about its manufacturing licence, and what its serums and sunscreen actually cost per millilitre.

Eucerin launched in India in October 2024 at ₹36 to ₹126 a millilitre. Its headline active has a published randomised trial behind it; its advertising carries two upheld ASCI findings.

Avene’s owner is 86.3% held by a charitable foundation, its Indian importer is a third party, and its Indian price runs about 1.5 times the French reference. Prices checked 4 September 2026.

Vichy’s Mineral 89 costs more in India than in a French pharmacy, and nine Indian listings named no Indian importer of record. What the pack should carry, and what to ask a seller for.

Tissot sits in Swatch Group’s Middle Range, and Indian buyers pay about 6.3% less than Swiss buyers before tax. The number that actually decides it is the service bill.

TAG Heuer’s Indian prices sit at American parity, not at a duty premium. Who owns the brand, what the movements really are, and what a service costs here.

Rado sits in Swatch Group’s High Range, one tier below Omega, and every mechanical Rado runs an ETA Powermatic 80 movement. The Indian pricing, though, is 8.4% below the United States before tax.