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Fashion Audit

Brooks Running Brand Audit: Berkshire-Owned, Sold in India by a Mumbai Company

Who owns Brooks Running, who runs its Indian website, what the India Fit GTS 23 costs, and what stands behind GuideRails. An honest brand audit.
Brooks Running brand audit by FashionAudit: Brooks Running logo over a cushioned road-running shoe on asphalt

Brooks is the Seattle running-shoe company behind the Adrenaline GTS, the Ghost and the Glycerin. It is owned outright by Berkshire Hathaway, and it owns no factories of its own. It has nothing to do with the American clothier of almost the same name, which has its own audit on this site: different company, different owner, different products.

In India the name leads somewhere unexpected. Brooks’ own corporate site sends Indian buyers to brooksrunningindia.com, and the footer of that site names a Mumbai company, not Brooks. That company, and what can and cannot be said about it, is the centre of this audit.

The short answer

Brooks Sports, Inc. is a wholly-owned Berkshire Hathaway subsidiary, and it reaches India through brooksrunningindia.com, a site operated by Selection Centre Sports Private Limited of Mumbai. No document read says what that company’s relationship to Brooks is. The Indian site sells shoes one to two generations behind the American catalogue, from ₹8,999 to ₹25,999 on 19 September 2026, and the Brooks product pages read that day gave a drop and a weight but no stack height and no reference size.

Snapshot

Company
Brooks Sports, Inc., a Washington corporation, 3400 Stone Way North, Seattle
Owner
Berkshire Hathaway Inc. (NYSE: BRK.A, BRK.B), listed as a direct subsidiary at 31 December 2025
Latest revenue in dollars
US$1.11 billion for calendar 2021, from Brooks’ own press release; growth rates only since
Indian website operator
Selection Centre Sports Private Limited, CIN U92412MH2010PTC208115, incorporated 24 September 2010
Brooks company in India
None found on the companies register
Factories
None owned; 20 final-assembly factories listed, one of them in India
Indian prices
₹8,999 to ₹25,999 for shoes on brooksrunningindia.com, 19 September 2026
On Myntra
Not on the brand listing on 20 September 2026

Who owns Brooks

The answer sits in Berkshire Hathaway’s own subsidiary schedule, filed with its Form 10-K on 2 March 2026. Brooks Sports, Inc. of Washington appears at the top level, with no intermediate parent shown. Brooks says the same thing on its corporate page: “We’re a subsidiary of Berkshire Hathaway.”

Getting there took two deals. Private-equity funds run by J.H. Whitney held Brooks until Russell Corporation agreed to buy it on 14 December 2004, for about $115 million in cash. Berkshire then bought Russell, completing on 2 August 2006 at $18.00 a share.

How Brooks came to Berkshire
  1. J.H. Whitney private-equity fundsHeld Brooks before Russell’s 2004 agreement
  2. Russell CorporationAgreed on 14 December 2004 to buy Brooks for about $115m
  3. Berkshire Hathaway buys RussellMerger completed 2 August 2006, $18.00 a share
  4. Brooks Sports, Inc., direct Berkshire subsidiaryListed beside Russell, not beneath it, by 31 December 2011

Berkshire’s schedule for 31 December 2011 shows Brooks and Russell side by side; it shows the result of the move, not the date it happened.

Revenue is harder. Berkshire does not break Brooks out anywhere in its accounts. The last dollar total Brooks itself published was $1.11 billion for calendar 2021, up 31%, in a press release of 22 February 2022. Since then it has published only growth rates: up 9% in 2024, up 16% in 2025, and up 14% in the first half of 2026. Those are the company’s own announcements, not audited figures, and none of them names a total.

Who sells Brooks in India

Brooks’ corporate page lists its markets by region. Australia goes to a Brooks site, China to a Tmall store, Hong Kong to a retailer. India goes to brooksrunningindia.com. Brooks’ American store locator lists India in its country menu and sends the visitor to the same address.

That site’s footer and contact page name its operator as Selection Centre Sports Private Limited, at 3, Jehangir Mansion, A.P. Marg, next to Metro Inox, Dhobi Talao, Mumbai 400020. The companies register records the same company at a different address: Chaman Chambers, next to Metro Big Cinema, A.P. Marg, Dhobi Talao, Mumbai 400020. The two are on the same road and are not identical. Both are printed here as each source gives them.

What a register mirror carries about the company is short. It was incorporated on 24 September 2010, is active, and has ₹21.96 lakh of paid-up capital against ₹1 crore authorised. Its three directors, all named Shah, are Hitendra Keshavji, Kartik Hitendra and Keval Hitendra. Its latest balance sheet on the mirror is for the year to 31 March 2023, and its activity code is sporting activities.

The CIN carries the code PTC, for an ordinary private company, rather than FTC, which the register uses for a subsidiary of a foreign company. No company named Brooks Sports appears on the register at all. The same mirror, searched the same way, does show ASICS India Private Limited with an FTC code, so the search finds a foreign sportswear subsidiary when one exists.

Worth knowing

Neither Brooks nor the Indian site uses the words distributor, licensee or authorised partner, and no filing we found describes the arrangement. Treat the site as the route Brooks itself names, run by a company that is not Brooks.

The marketplace gives no second route. Brooks was not on Myntra’s brand listing on 20 September 2026, at any casing tried: Brooks, Brooks Running and BROOKS. A free-text search for “Brooks” brought back Stony Brook and Benny Brooks instead. The same session found 2,422 listings for Columbia, so the method was working. That is one marketplace on one day, and says nothing about Brooks’ presence in India, which runs through the site above.

What Brooks costs in India

The Indian site does not sell the same shoes as the American one. On 19 September 2026 it listed the Adrenaline GTS 23, the Ghost 16 and the Hyperion Elite 4. Brooks’ American catalogue that day ran the Adrenaline GTS 25, the Ghost 17 and 18, and the Hyperion Elite 5 and 6, and carried none of the three Indian models.

Shoebrooksrunningindia.comBrooks US site
Adrenaline GTS, men’sGTS 23: ₹8,999, marked down from ₹14,999GTS 25: US$155.00
Adrenaline GTS 23 “India Fit”, men’s narrow₹14,999No equivalent listed
Ghost, men’sGhost 16: ₹15,499Ghost 18 GTX: US$180.00
Hyperion EliteElite 4: ₹25,999; Elite 3: ₹11,500, marked down from ₹22,999Elite 5 and 6

Both sites read on 19 September 2026. American prices are Brooks’ own list prices before state sales tax. No row is a matched pair.

So there is no like-for-like price gap to compute, and this page does not invent one. Setting a GTS 23 in rupees against a GTS 25 in dollars would compare two different shoes, and the American figure is a pre-tax shelf price while an Indian price normally includes GST. The Indian collection page does not say whether its prices include tax.

The Indian listing does carry one thing the American one does not. The “India Fit” Adrenaline GTS 23 is a narrow-width men’s version sold under that name at ₹14,999. It is the one India-specific product in the listing, and for a buyer with a narrow foot it is the reason to look here.

Whether the pairs on the Indian site are imported or assembled in India is not stated anywhere read, so no duty arithmetic is attempted here. The Legal Metrology declaration on the box should say: country of origin, the manufacturer or importer, and MRP inclusive of taxes.

Where Brooks shoes are made

Brooks is plain about it: the factories that make its products are ones “none of which we own or operate.” It publishes the count. Twenty final-assembly factories, which Brooks calls Tier 1, and 176 material and component suppliers, which it calls Tier 2.

Tier 1 countryFactories
Vietnam9
Taiwan2
Indonesia2
India1
USA, Mexico, El Salvador, Peru, China, Philippines1 each

Brooks supply-chain transparency page, read 19 September 2026.

One of the twenty is in India, as Brooks publishes it. That tells a reader Brooks has a final-assembly partner here. It does not tell anyone which shoes that factory makes, or whether any pair on the Indian site came from it. Brooks’ own pages date the downloadable factory list two ways, February 2026 on one page and August 2025 on the other.

On the supply chain, Brooks names its standards freely. It cites the SLCP Converged Assessment Framework, the Higg facility modules for environment and labour, the ZDHC restricted-substance list, BSCI, the Ethical Trading Initiative base code, the ILO’s Better Work programme, and a worker survey run by LRQA, an outside firm. Keep that list in mind for the next section.

What stands behind the technology

Running shoes have three numbers a buyer can compare: stack height, the thickness of foam under the heel and forefoot; drop, the difference between the two; and weight at a stated size. On the Brooks pages read on 19 September 2026, drop and weight were published and stack height was not.

The UK product page for the Adrenaline GTS 25 prints “Midsole drop: 10mm”; the Glycerin 23 page prints “Midsole drop: 8mm”. Both print a weight in grams. Neither says which shoe size the weight was measured on. Nike, by contrast, states its reference size as a men’s US 10. A weight with no size cannot be compared with anyone else’s weight.

No stack height in millimetres appeared on any Brooks product, technology or research page read that day. That includes the Hyperion Elite 6, a carbon-plated racing shoe, where stack height is the dimension World Athletics rules turn on. This describes the pages on that date; Brooks may publish differently elsewhere, and brands in this category often do.

On the pages read, Brooks names seven frameworks and an outside firm for how its factories are run, and not one for what GuideRails does to a runner’s knee.

The technologies follow the same pattern. Here is what Brooks’ own pages publish behind each.

TechnologyNumber publishedStandard namedTest house named
DNA LOFT v3 (nitrogen-infused foam)NoneNoneNone
DNA FLASHNoneNoneNone
DNA AMP“20% lighter than the original”; no energy-return figureNoneNone
GuideRailsNoneNoneNone
SpeedVault+ plate, DNA GOLDNoneNoneNone
GORE-TEX (Ghost 18 GTX)Gore’s “nine billion pores”; no waterproofing ratingNoneNone
TrailTack Green outsole“25% recycled content”NoneNone

Brooks technology, research and product pages, read 19 September 2026.

DNA AMP is described as having “the highest energy return” of Brooks’ midsole materials, with no energy-return percentage printed. The numbers that do appear are about materials, not performance. Not one names an outside laboratory, and the same was true of all eleven running brands read for this site in September 2026.

GuideRails

GuideRails is Brooks’ support system, and the claim is the strongest in the range. Brooks’ page, dated 11 August 2026, says it “reduces excess ankle and knee rotation, helping you stay in your natural motion path.” An older page says it was developed “to help runners reduce or avoid that pain.”

Behind that, Brooks describes a real laboratory: 3D motion capture, an instrumented treadmill, and named staff including Jen Sumner, a kinesiology PhD. It publishes testing volumes for a different shoe, 160 pairs and 13,000 miles on the Ghost Max. What it publishes for GuideRails is no degrees of rotation, no percentage reduction, no control shoe and no study a reader can look up. Brooks publishes no study behind it; none of that makes the claim false, and independent research may exist elsewhere.

Brooks itself adds the sensible line. On plantar fasciitis it writes: “You should ask your podiatrist whether Brooks GTS support running shoes are appropriate in your case.” That is the right advice for anyone buying the GTS for a joint problem.

GORE-TEX, the one licensed component, adds nothing measurable. Brooks repeats Gore’s pore-count line and names no GORE-TEX grade. Gore’s own pages, read on 19 September 2026, publish no hydrostatic head or breathability figure either, so neither end of the waterproof claim carries a number.

Fakes and how to buy safely

Brooks’ fraud page warns that “fraudsters create imposter web sites that appear to be by Brooks,” often at “significant discount,” and tells shoppers to use brooksrunning.com “or authorized retailers.” It publishes no list of those retailers, does not mention India, and offers no code, hologram or serial check for a specific pair. The same look at Moncler’s Indian site finds a product-code checker, so such pages can be found when a brand runs one.

Check 01

Start where Brooks points

Brooks’ own corporate page links India to brooksrunningindia.com. Its footer names Selection Centre Sports Private Limited; check that it does before you pay.

Check 02

Know the model generation

On 19 September 2026 the Indian site sold the GTS 23, Ghost 16 and Hyperion Elite 4. A pair sold as a current model should be checked against Brooks’ American listing.

Check 03

Treat a deep discount as Brooks does

Brooks’ own warning names large discounts as the lure used by imposter sites. For scale, the deepest markdown on the Indian site on 19 September 2026 took a ₹22,999 Hyperion Elite 3 to ₹11,500.

Check 04

Read the box

The declaration should give MRP inclusive of taxes, country of origin and who is answerable for the goods. A blank there is a reason to ask questions before paying.

The Indian record

Indian court records were searched on 19 September 2026 under “Brooks Sports”, “Brooks Sports, Inc”, “Brooks Running”, “brooksrunning” and “Selection Centre Sports”. They showed no decided Indian matter involving the running brand or its Indian seller. The five results for “Brooks Running” were unrelated judgments that happened to use both words.

The same database carries seventy-four results for a search on “New Balance” trademark, including several Delhi High Court matters, so it does hold a foreign running brand’s Indian cases when they exist. New Balance appears in those courts; under the names searched, Brooks does not. That is a finding in its favour, limited to the names searched.

Who Brooks is actually for

The Indian buyer who wants a Brooks shoe from the route Brooks itself names has one: a Mumbai company’s website, selling earlier models at prices up to ₹25,999. That suits a runner who already knows the Adrenaline or the Ghost and wants the fit, and particularly a narrow-footed runner, for whom the India Fit version is the one product built with this market in mind.

It suits less well a buyer who wants the newest model, a matched price against America, or a support claim backed by a published measurement. None of those is available here.

Common questions

Is Brooks the same company as Brooks Brothers?

No. Brooks, the running brand, is Brooks Sports, Inc. of Seattle, owned by Berkshire Hathaway. Brooks Brothers is an unrelated American clothier with a different owner and its own audit on this site.

Who owns Brooks Running?

Berkshire Hathaway. Its subsidiary schedule at 31 December 2025 lists Brooks Sports, Inc. directly, and Brooks’ own site says it is a Berkshire subsidiary. Berkshire bought it with Russell Corporation in 2006.

Who runs brooksrunningindia.com?

Selection Centre Sports Private Limited, a Mumbai company incorporated in 2010, named in the site’s own footer. Brooks’ corporate site links India to it. No published document describes the arrangement between the two.

Is Brooks sold on Myntra?

It was not on Myntra’s brand listing on 20 September 2026, at three different spellings, while Columbia showed 2,422 listings the same day. That is one marketplace on one date, not a statement about India.

Are Brooks shoes made in India?

Brooks lists one of its twenty final-assembly factories in India. Its published counts do not say which shoes that factory makes, so they do not show whether any pair on sale here was made in it.

References

  1. Berkshire Hathaway Inc., Exhibit 21 to the 2025 Form 10-K, filed 2 March 2026 — Brooks Sports, Inc. (Washington) as a direct subsidiary
  2. Berkshire Hathaway 2025 Annual Report — NYSE listing and the BRK.A and BRK.B tickers; no Brooks revenue figure
  3. Brooks, Our Company — the Berkshire statement, the Seattle headquarters and the India link to brooksrunningindia.com
  4. Russell Corporation Form 8-K, filed 20 December 2004 — the J.H. Whitney funds as holders and the agreement of 14 December 2004 at about $115 million
  5. Russell Corporation Form 8-K, filed 2 August 2006 — completion of the Berkshire merger at $18.00 a share
  6. Berkshire Hathaway, Exhibit 21 to the 2011 Form 10-K — Brooks Sports and Russell Brands listed side by side
  7. Brooks press release, 22 February 2022 — global revenue above $1.11 billion for 2021, up 31%
  8. Brooks press release, 6 February 2025 — 2024 revenue up 9%
  9. Brooks press release, 5 February 2026 — 2025 revenue up 16%
  10. Brooks press release, 12 August 2026 — first-half 2026 revenue up 14%
  11. Brooks store locator — India in the country menu, routed to brooksrunningindia.com
  12. brooksrunningindia.com contact page and footer, read 19 and 20 September 2026 — Selection Centre Sports Private Limited and the Jehangir Mansion address
  13. brooksrunningindia.com, all products, read 19 September 2026 — the Indian models and prices, including the India Fit GTS 23 at ₹14,999
  14. Register mirror, Selection Centre Sports Private Limited — CIN, incorporation date, capital, directors, activity code, latest balance sheet and the Chaman Chambers registered office
  15. Register mirror, search for Brooks Sports — no matching Indian company
  16. Register mirror, search for ASICS India — the FTC-coded control
  17. Brooks supply-chain transparency page — 20 Tier 1 and 176 Tier 2 factories by country, and the August 2025 factory list
  18. Brooks transparency landing page — the factory list described as February 2026
  19. Brooks responsible sourcing — no owned factories, and the SLCP, Higg, ZDHC, BSCI, ETI, Better Work and LRQA references
  20. Adrenaline GTS 25, UK product page — the 10mm drop, a weight with no size, and the GuideRails product wording
  21. Glycerin 23, UK product page — the 8mm drop and a weight with no size
  22. Adrenaline GTS 25, US product page — US$155.00
  23. Glycerin 23, US product page — US$175.00
  24. Ghost 18 GTX, US product page — US$180.00 and the GORE-TEX wording
  25. Hyperion Elite 6 product page — SpeedVault+ and DNA GOLD claims, and no stack height
  26. Brooks running-shoe technology — DNA FLASH and the TrailTack Green 25% recycled figure
  27. The science behind DNA AMP — “20% lighter than the original” and “the highest energy return”
  28. Brooks nitrogen infusion page — DNA LOFT v3 and DNA FLASH described with no figures
  29. GORE-TEX and Brooks — the pore-count wording and no GORE-TEX grade
  30. The science behind GuideRails, dated 11 August 2026 — the ankle and knee rotation claim, with no figure, standard or study
  31. Brooks biomechanics lab, dated 28 October 2022 — “reduce or avoid that pain”, the motion-capture equipment and named staff
  32. Brooks running technology research — the Ghost Max testing volumes and the podiatrist advice on plantar fasciitis
  33. Brooks fraud protection — the imposter-site warning and “authorized retailers” with no list
  34. Moncler product code verification — the control for a per-item check
  35. Myntra brand listing, read 20 September 2026 — no Brooks listing at three casings; Columbia at 2,422
  36. Indian Kanoon, searched 19 September 2026 — no decided matter under the five Brooks and Selection Centre names; 74 results for the New Balance control
The FA take

Brooks is open about the things that are not the shoe. Its ownership is a two-link chain anyone can check in Berkshire’s filings, it publishes its factory counts down to one Indian assembler, and it names the standards and the outside firm behind its labour audits. The India Fit GTS 23 at ₹14,999 is a genuine piece of attention to this market.

The shoe itself is where the disclosure stops. GuideRails is sold in the language of knee rotation and pain, and Brooks publishes not one measured result for it; its weights carry no size, and no page read in September 2026 carried a stack height. And the Indian buyer is dealing with a Mumbai company whose relationship to Brooks no published document spells out, selling models a generation or two behind America.

Buy Brooks in India for a fit you already trust, from the site Brooks points to, and treat GuideRails as a design idea with no published number behind it.

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