Action is a Delhi footwear brand best known for school shoes, and for a jingle a generation of Indian children can still sing back. It sells boys’ and men’s sports shoes, formals, sandals and slippers, almost entirely through marketplaces and wholesale trade. On Flipkart on 22 August 2026 its shoes transacted between ₹242 and ₹1,489. The company carrying the brand’s own name filed ₹1,000 for FY2025 — one thousand rupees, not a missing zero.
The trading sits in Action International Pvt Ltd, which filed ₹162.99 crore for FY2025, and Action Footwears Pvt Ltd at ₹34.1 crore for FY2024. The company actually named Action Shoes Private Limited filed ₹1,000 — one thousand rupees — with one EPFO employee. The shoes are cheap and the discounts permanent, but there is no working storefront and no published way to verify a pair.
Snapshot
- Founded
- Disputed — the group claims 1972; the registry shows 23 March 1984
- Founder
- Hari Krishan Agarwal, per Forbes; he left on 16 March 2015
- Headquarters
- D-5, Udyog Nagar, Main Rohtak Road, New Delhi 110041
- Current owner
- Action International and Action Footwears Pvt Ltd; shareholding not disclosed
- Category
- Footwear — school, sports, formal, sandals, slippers
- Price band in India
- ₹242 to ₹1,489 selling, MRPs ₹799 to ₹7,499 (22 August 2026)
- Available in India
- Yes, on marketplaces; the brand’s own site does not work
How it started
Four founding dates are in circulation and no two agree. A group company’s site says the Action Group’s “first endeavour” was in 1972. Forbes, profiling Hari Krishan Agarwal in May 2022, says he founded the shoe brand in 1983.
The registry says something else. Action Shoes Private Limited was incorporated on 23 March 1984, under the name A P I Polymers (India) Private Limited. A trade listing at D-1 Udyog Nagar claims 1985. We print the spread rather than pick a winner.
- A P I Polymers (India) Pvt LtdIncorporated 23 March 1984, Udyog Nagar, Delhi
- Action Shoes Private LimitedRenamed on a date not on the public record
- FY2025: ₹1,000 of revenueOne thousand rupees, one employee, NIC 74 — not footwear
The company with the brand’s name on it is not the company that makes or sells the shoes.
The ₹1,000 revenue line for Action Shoes Private Limited is what the corporate register carries; we have not seen the audited accounts behind it. Read it as a register entry rather than a checked figure — though one EPFO employee and a non-footwear activity code point the same way.
What they actually make
The range on sale today is school shoes, sports and running shoes, formal derbies and loafers, sandals, slides and slippers. The names on the shoe are sub-brands: Athleo for sports, DOTCOM for formals, Synergy for school, COOL for slides.
Manufacturing evidence is thinner than the range suggests. Action International Pvt Ltd’s own trade listing describes it as a manufacturer with factory operations at Bahadurgarh in Haryana, and its GST registration there begins 06, the Haryana code.
Not on record: whether Action owns or leases that unit, how many units there are, or what they produce in a day. The company’s only statement about its own manufacturing claims “in house manufacturing facilities”.
No listing we could find carries the Legal Metrology block naming the manufacturer, packer and country of origin, so this piece names no manufacturer of record. That block is printed on the box, so turn the pair over in the shop and read it there.
What Action Shoes costs in India
Prices below were captured on 22 August 2026 from Flipkart. The brand’s own site was down, so no first-party price could be checked.
- MRP, Athleo velcro running shoe
- ₹3,499
- Actual selling price
- ₹485
- Discount
- 86% off
- Checked on
- 22 August 2026
| Product | MRP | Selling |
|---|---|---|
| Lace-Up School Shoes | ₹999 | ₹269 |
| Synergy SS07 school | ₹799 | ₹430 |
| Athleo velcro running | ₹3,499 | ₹485 |
| DOTCOM SR-153 derby | ₹1,699 | ₹575 |
| Athleo TURBO-2502 | ₹7,499 | ₹1,489 |
Flipkart, Action school and men’s footwear listings, 22 August 2026.
School shoes carried MRPs of ₹799 to ₹3,499 and sold at ₹269 to ₹610. Men’s footwear carried MRPs of ₹999 to ₹7,499 and sold at ₹242 to ₹1,489. Discounts ran 59% to 89%, on every listing, on one ordinary Saturday.
An MRP of ₹3,499 on a school shoe that sells at ₹485 is not a discount. It is a price printed in order to be discounted.
Relaxo’s Sparx sneakers carry MRPs of ₹1,299 to ₹3,749 and sell at ₹909 to ₹2,062. Action’s MRPs run higher than Sparx and reach into Bata Power territory, while its transacted prices sit below both. Premium ticket, bargain-bin till. Its own wholesale listing quotes shoes at ₹130 a piece.
Who Action Shoes is actually for
This is a budget school-shoe and knockabout-sports buy, and it is honest at that job. A parent replacing black velcro shoes twice a year at ₹269 to ₹610 a pair gets a real product at a real price, and one Flipkart line carries 4.1 stars across more than 31,000 ratings. It also suits anyone wanting slides or slippers under ₹350.
Skip it for regular running or long hours on your feet, because no cushioning, midsole or outsole specification is published anywhere we could find. Skip it too if you want to know where a shoe was made, by whom, to what standard. That does not exist in public for this brand, at any price in the range.
Reputation and controversies
The Campus connection, as documented
Hari Krishan Agarwal was a director of Action Shoes Private Limited from its incorporation on 23 March 1984 until 16 March 2015, ceasing at two other Action companies the same day. He is now Managing Director of Campus Activewear Limited.
Campus Activewear Limited was incorporated on 24 September 2008 as Action Renewable Energy Private Limited. Its registered office is D-1, Udyog Nagar, Main Rohtak Road — four plots from Action’s D-5 on the same street. It filed ₹1,774.12 crore for FY2026, roughly nine times the two Action footwear companies combined, and our Campus catalogue page covers that range.
- 23 Mar 1984Action Shoes Pvt Ltd incorporated; H. K. Agarwal on the board
- 24 Sep 2008Action Renewable Energy Pvt Ltd incorporated at D-1 Udyog Nagar
- 16 Mar 2015H. K. Agarwal ceases at Action Shoes and two other Action companies
- FY2026That D-1 company, now Campus Activewear Ltd, files ₹1,774.12 crore
Every item here is a registry date or a filed figure.
Those are the facts, and they are all the facts. No document we found says there was a family split, a dispute or a transfer of business, and none explains why he left. We assert no cause, because none is on the record.
What the group claims, against what it files
A group company’s site describes Action as having been “India’s biggest shoe manufacturing company” — past tense, in its own words. The filings do not support it in the present.
| Company | Filed revenue | FY |
|---|---|---|
| Campus Activewear Ltd | ₹1,774.12 crore | FY2026 |
| Action International Pvt Ltd | ₹162.99 crore | FY2025 |
| Action Footwears Pvt Ltd | ₹34.1 crore | FY2024 |
| Action Shoes Pvt Ltd | ₹1,000 — one thousand rupees | FY2025 |
Action International grew 4% in FY2025, below inflation; Action Footwears shrank 13% in FY2024. Bata India filed ₹3,489 crore for FY2025 and Relaxo ₹2,790 crore. The headcount claim fails too: the brand’s own trade listing declares “1001 to 2000 People”, while EPFO registers across the four Udyog Nagar entities total about 504.
Action Shoes Pvt Ltd also carries an open bank charge of ₹13 lakh registered on 19 March 1985, never satisfied. A separate Action Udhyog Pvt Ltd, which the register does not tie to these companies, has filed no accounts since FY2018. We found no consumer, regulatory, labour or trademark action against any Action footwear entity.
Buying it in India
Action has no working storefront of its own. On 22 August 2026 actionshoes.com would not load, and its about and product pages were gone with it. That domain is on file as the website for three separate Action companies.
So there is no authorised online channel to check a price against, no retrievable Legal Metrology declaration, and no authentication material published anywhere. We found no seizure or court order about counterfeit Action footwear either. What is documented is dilution: “Action Plus”, “Action Hosiery Udyog” and “Action Shoes Factory Outlet” all trade under the name independently.
Use the marketplace brand pages, not the brand site
Amazon runs an Action Shoes brand store and AJIO an Action brand page. With the brand’s own site broken, there is nothing to check any other “official Action” site against, so do not trust one.
Read the seller name before you pay
Both Action pages we opened on Flipkart said “Sold by RetailNet”, not the brand. No authorised-seller list is published, so the seller name is your only accountability.
Ignore the struck-through MRP entirely
Discounts of 59% to 89% were the catalogue’s standing state, not an event. Set your own ceiling: about ₹600 for school shoes, ₹1,500 for men’s sports.
Do not expect to authenticate a pair
Action publishes no authentication tells and we will not invent any. The name is in open use across the wholesale trade, so a “genuine Action” assurance cannot be checked against anything.
Common questions
Is Action Shoes still in business?
Yes. Action International Pvt Ltd filed ₹162.99 crore for FY2025 and Action Footwears Pvt Ltd ₹34.1 crore for FY2024. The company named Action Shoes Private Limited is another matter: ₹1,000 for FY2025 — one thousand rupees — and one EPFO employee.
Is Action Shoes related to Campus?
On the record: Campus Activewear Limited was incorporated in 2008 as Action Renewable Energy Private Limited at D-1 Udyog Nagar, and its Managing Director Hari Krishan Agarwal was a director of Action Shoes Pvt Ltd until March 2015. No source explains the separation, so we do not.
Why are Action shoes so cheap on Flipkart?
Because the MRPs sit far above the transacting price. On 22 August 2026 every discounted listing we checked was 59% to 89% off. Action International’s own wholesale listing quotes shoes at ₹130 a piece, which shows the room those MRPs leave.
Is Action Shoes an Indian brand?
Yes. Every Action footwear company on the register is incorporated in India, at Udyog Nagar on Main Rohtak Road in New Delhi, with self-declared manufacturing at Bahadurgarh, Haryana. No Legal Metrology declaration we could find names the country of origin, so check the box in the shop.
How we research and verify brand audits: our methodology.
References
- ThePrint, BrandMa — the Action school-time jingle — the brand’s 1990s recall; it carries no corporate figures
- TheCompanyCheck, Action International Pvt Ltd (U25209DL2016PTC307327) — ₹162.99 crore FY2025, +4%, 423 EPFO employees, D-5 Udyog Nagar
- TheCompanyCheck, Action Footwears Pvt Ltd (U74899DL1994PTC058014) — ₹34.1 crore FY2024, −13%, 48 EPFO employees
- TheCompanyCheck, Action Shoes Pvt Ltd (U74899DL1984PTC017766) — ₹1,000 FY2025, one employee, NIC 74, open 1985 charge
- ZaubaCorp, Action Shoes Pvt Ltd master data — incorporation 23 March 1984, previous name A P I Polymers (India) Pvt Ltd, board cessations
- Microtek Infra, About the Action Group — the group’s own 1972 claim and its past-tense “India’s biggest shoe manufacturing company”
- Forbes, 14 May 2022 — Hari Krishan Agarwal founded the Action shoe brand in 1983
- TradeIndia, “Action Shoes”, D-1 Udyog Nagar — the 1985 establishment claim
- IndiaMART, Action International Pvt Ltd, Bahadurgarh — self-declared factory in Jhajjar, Haryana, GST code 06
- IndiaMART, Action Shoes About Us — “in house manufacturing facilities” and the self-declared “1001 to 2000 People”
- Flipkart, Action school shoes, 22 August 2026 — school MRPs ₹799–₹3,499 against ₹269–₹610 selling
- Flipkart, Action men’s footwear, 22 August 2026 — men’s MRPs ₹999–₹7,499 against ₹242–₹1,489 selling
- Flipkart, Action Athleo ATG-496 — sold by RetailNet; 4.1 stars on 31,234+ ratings
- IndiaMART, Action International Pvt Ltd, New Delhi — wholesale quotes of ₹130 a piece for shoes and ₹225 a pair for flotters
- ZaubaCorp, director profile DIN 00172467 — directorship of Action Shoes Pvt Ltd from 23 March 1984 to 16 March 2015
- ZaubaCorp, Campus Activewear Limited — incorporated 24 September 2008 as Action Renewable Energy Pvt Ltd, D-1 Udyog Nagar
- TheCompanyCheck, Campus Activewear Limited — ₹1,774.12 crore FY2026
- Screener, Bata India — ₹3,489 crore FY2025
- Screener, Relaxo Footwears — ₹2,790 crore FY2025
- TheCompanyCheck, Action Udhyog Pvt Ltd — no accounts since FY2018, ₹53.1 crore open charges, Active Non-Compliant
- TaxGuru, G.L. Shoes v. Action Udhyog Pvt Ltd, NCLT order 6 June 2022 — Section 9 petition dismissed on limitation
- TheCompanyCheck, Action Retail Ventures Pvt Ltd — the fourth Udyog Nagar entity in the ~504 EPFO total
At ₹269 to ₹610 a pair, Action school shoes are a fair buy for a parent replacing them twice a year, and 4.1 stars across more than 31,000 Flipkart ratings is not nothing. Below ₹600 the brand still does the job it is remembered for.
Above that it is hard to defend. An MRP of ₹7,499 on a shoe transacting at ₹1,489 says the number was never real. The group trades on having been India’s largest shoe manufacturer while its two footwear companies file about ₹197 crore between them — a nineteenth of Campus, four plots down the same street — and declare four times the staff they can show on the EPFO register.
Worth ₹500 for school shoes, worth nothing above ₹1,500, and worth no trust at all in its MRP.
