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Fashion Audit

The desk

Grooming & Skincare

The Man Company has nine advertising outcomes against it since 2023, all about product claims. Emami owns it outright and publishes no revenue for it; the register shows
5 Sep 2026
Typsy Beauty named a manufacturer and origin on two of eleven product pages we read, and its ₹449 kajal declares no weight at all. Prices, claims and the
5 Sep 2026
Ustraa promises beard hair 40% faster with no test published. It has the cheapest beard oil of the big three, and the only falling revenue — ₹96.8 crore
5 Sep 2026
Founded in 1996, owned by LVMH, then Falic, then Castanea, and by L’Oréal since 2012 — at a price neither party ever disclosed. What Urban Decay costs in
5 Sep 2026
Kering owns the Yves Saint Laurent name; L’Oréal bought the beauty business in 2008 and runs it under licence. What that split means for Indian prices, importers and
5 Sep 2026
NYX returned to India in November 2025 as a Nykaa exclusive. Its Indian prices run at 86–105% of the brand’s own US list, against sibling Maybelline’s 52–60%.
5 Sep 2026
Marico took Just Herbs to 100% in September 2024 and absorbed the business a year later. What the packs, the prices and the advertising record actually say.
5 Sep 2026
Estée Lauder has held 49% of Forest Essentials since 2020 and agreed in March 2026 to buy the rest, an agreement not announced as completed. We priced 118
5 Sep 2026
Vilvah names itself as manufacturer on eleven of fourteen product pages under cosmetic licence C-1213. We check the licence, the farm claim, the May 2026 advertising ruling and
5 Sep 2026
WOW Skin Science belongs to Body Cupid Private Limited of Bengaluru. We read the register, the judgments, the declarations and 23 listings on 5 September 2026, and set
5 Sep 2026
Juicy Chemistry’s organic certification holds up on the standard owner’s own register — 47 products, all COSMOS ORGANIC, all certified by Ecocert. The premium does not track it
5 Sep 2026
Nat Habit publishes shelf lives most of this shelf does not, and prices its core range like a mass brand. The gap is what it publishes to back
5 Sep 2026
Puig of Barcelona has controlled Kama Ayurveda since September 2022. What the state register says about its manufacturing licence, and what its serums and sunscreen actually cost per
5 Sep 2026
Suganda sells named actives at stated percentages and makes no organic, natural or clinical claim on any listing we read. It is also dear per millilitre.
5 Sep 2026
No company called Daughter Earth exists on the Indian register. Eleven of its own packs name five manufacturers and four cosmetic licence numbers.
5 Sep 2026
Aravi Organic’s name says Organic, but its thirteen product pages carry no organic claim, certifier or certificate. What the name rests on is a trade mark — plus
5 Sep 2026
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