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Fashion Audit

The desk

Grooming & Skincare

Puig has held a majority of Charlotte Tilbury since 2020 and 85% since April 2026. Indian prices against the US list, the Nykaa channel and the product claims.
17 Oct 2026
COSRX is owned by Amorepacific, names Nykaa as its one authorised Indian seller, and its 100 ml snail essence costs less in India than in Korea at MRP.
17 Oct 2026
Garnier is sold in India by L’Oréal India. Its day serum formula differs from the UK one, its night serum matches; sunscreen pages and per-ml prices compared.
15 Oct 2026
Dior Beauty was part of LVMH before the couture house joined. India prices sit above US list at MRP and below it before GST; what its pages and
15 Oct 2026
Earth Rhythm, majority-owned by Nykaa’s parent since 2024, makes part of its range in its own Gurugram factory. What 28 product pages publish and per-ml prices.
15 Oct 2026
Mamaearth is owned by listed Honasa Consumer and made by contract manufacturers named on most product pages. SPF results and Indian prices, 1 September 2026.
15 Oct 2026
Ruby’s Organics is a Mumbai makeup brand made under contract in Gujarat, priced ₹553 to ₹1,403. How its organic claim is worded and what its site publishes.
15 Oct 2026
Re’equil is an independent Chandigarh skincare label; its sunscreens and retinol creams are made in Baddi. Owners, makers and per-gram prices, 1 September 2026.
15 Oct 2026
mCaffeine audit: who owns the coffee skincare brand, who makes its face and body care, and what it costs per millilitre in India, checked 3 September 2026.
15 Oct 2026
Renee Cosmetics audit: the Beardo founders’ Ahmedabad brand, the Indian contract factories named on its pages, per-gram prices and its FY25 filed figures.
15 Oct 2026
Beardo is 100% owned by Marico, which discloses ₹214.17 crore of brand turnover. Its beard oil costs ₹9.98 per millilitre, and two of its growth claims were struck
13 Oct 2026
Bare Minerals can prove its five-ingredient foundation claim and cannot prove its clean claim. Owned by Advent’s Orveon since 2021, and about 13% dearer in India.
13 Oct 2026
L’Oréal Paris sells in India at 61–75% of its US prices — at full MRP, on the pages we read. We audit the ₹186.39 crore profiteering order, the
13 Oct 2026
Nykaa owns 90% of Dot & Key and ranks it first in its own sunscreen category. The brand makes nothing itself, publishes more SPF data than any Indian
13 Oct 2026
Deconstruct names a percentage on 13 of 16 product pages and none inside an ingredient list. An independent Bengaluru brand with L’Oréal as a minority investor, five contract
13 Oct 2026
The world’s best-known cheap makeup brand is not cheap in India. Four hero products sell here 24% to 46% above their American list price.
13 Oct 2026