Re’equil Brand Audit: Baddi-Made Sunscreens and Retinol Creams

Re’equil is the Chandigarh skincare brand that dermatology forums recommend for sunscreen. On 1 September 2026 we read the ingredient lists, manufacturer declarations, product claims and prices on thirteen of its products, and its register entry. Its bestselling sunscreen costs more per gram than any chemical sunscreen we have priced from an Indian direct-to-consumer label.

Snapshot

Legal name

Re’equil India Private Limited, CIN U24100HR2018PTC072675, registered in Panchkula, Haryana; marketed from Chandigarh

Founded

Incorporated 21 February 2018 by Chander Has Gupta and Vipul Gupta; the brand’s own timeline starts in 2017

Current owner

Independent. No parent and no investor on the register; the only outside money is a ₹5 crore Punjab National Bank charge from July 2021

Who makes it

Hitech Formulation (9 of 13 packs) and Lyra Laboratories (4 of 13), both at Sai Road, Baddi, Himachal Pradesh. No licence number on any product page

Core line, selling price

₹355.50 to ₹580.50 for a 50 g sunscreen; ₹472.50 to ₹652.50 for a 32 g retinol cream, checked 1 September 2026

Sunscreen range

Four sunscreens, all SPF 50 or 50+; three carry a PA rating

Financials

₹45.3 crore revenue in FY25, up 22%, per The Company Check’s reading of the filed accounts

How it started

Re’equil’s About page describes “40+ years of combined formulation development experience”, “10 lakh+ customers served”, and a timeline that begins in 2017. The company register gives the legal details. Re’equil India Private Limited was incorporated on 21 February 2018, with Chander Has Gupta and Vipul Gupta as directors from the first day.

No news report or interview about the company forms part of this audit; what follows is the register and the brand’s own pages. The register shows no funding round and no investor, and paid-up capital has stayed at ₹66 lakh. The only outside money recorded is a ₹5 crore charge in favour of Punjab National Bank, created on 31 July 2021. That is bank debt, not venture capital.

The money is small beside the brands it is shelved with: The Company Check reads FY25 revenue at ₹45.3 crore, up 22%, on 29 employees.

What they actually make

Re’equil manufactures nothing. All thirteen packs we read name a third party at Baddi, Himachal Pradesh: nine name Hitech Formulation Private Limited and four name Lyra Laboratories Private Limited, incorporated in 2002 and 2005 respectively. Contract manufacturing is the norm in Indian skincare; our Campus audit covers the rarer brand that runs its own plants. None of the thirteen product pages prints a manufacturing licence number; it may be on the tube.

The sunscreens are the bestsellers. There are four, all SPF 50 or 50+, from ₹355.50 to ₹580.50 for 50 g on 1 September 2026; three carry a PA rating, and the fourth, the “Oxybenzone & OMC Free Sunscreen”, is badged “UVA, UVB protection”.

The Ultra Matte is the bestseller, with 2,820 ratings on its page, and it carries the badge “In-vitro tested”. In-vivo testing applies the product to volunteers and measures how much longer their skin takes to redden; it is standardised as ISO 24444. In-vitro testing spreads the product on a plate and measures how much ultraviolet light passes through.

Few Indian brands we have read state on the page how a headline SPF was obtained; Re’equil does.

Re’equil sells no standalone serum. Its only percentage-named products are three retinol night creams, and in their ingredient lists retinol sits 26th in the 0.1% cream, 24th in the 0.3% and 5th in the 0.5%, behind only water, an alkane, an emollient and glycerin.

The About page describes the range as “clinically proven”, “Derma-tested” appears on at least eight of the thirteen products, the 0.5% retinol cream cites “clinical trials conducted on 36 individuals” and the Skin Radiance Cream claims a “17% improvement in skin tone in 28 days”. On the pages read on 1 September 2026, the product pages name no test report or laboratory for these claims or for the SPF and PA ratings.

On 1 September 2026 Re’equil’s printed MRP was within 10% of the price a buyer paid on its own site.

For the retinol creams, check the shelf life and period-after-opening printed on the pack.

What Re’equil costs in India

Every price here is from reequil.com on 1 September 2026, when the whole site ran a flat 10% off MRP. That is a point in the brand’s favour: Pilgrim’s median discount on its own site the same day was about 28%, and Mamaearth’s 80 g sunscreen sold at half its MRP. At Re’equil the printed price is within 10% of what you pay. We have not priced the brand on Nykaa or the quick-commerce apps, so check one marketplace before you buy.

The per-gram maths is less favourable. The Ultra Matte is ₹645 MRP and ₹580.50 selling for 50 g, or ₹11.61 per gram. Dot & Key’s chemical Vitamin C sunscreen is ₹7.74 per gram. Re’equil’s own cheapest, the Oxybenzone & OMC Free at ₹7.11 per gram, sits close to that benchmark.

Brand-site selling prices, 1 September 2026.

Smaller packs cost more per gram. The 20 g Ultra Matte is ₹15.53 per gram, a third more than the 50 g; the 6 g mini at ₹149 is ₹24.83, more than double. And the “50 g + 20 g” bundle at ₹990 is simply the sum of the two MRPs.

Ultra Matte 50 g + 20 g bundle

₹990, or ₹14.14 per gram

Same two tubes bought separately

₹891, or ₹12.73 per gram

Gap

+11%: the bundle is ₹99 dearer

Checked on

1 September 2026, reequil.com

The retinol line prices the other way. The 0.1% cream is ₹14.77 per gram and the 0.5% is ₹20.39: five times the claimed active for 38% more money, good value on the labelled strengths.

Who Re’equil is actually for

Re’equil suits a buyer who wants a matte, fragrance-free sunscreen from a brand that talks like a pharmacy, and who will pay ₹580.50 for 50 g of it. The Ultra Matte’s two awards, at Grazia in 2024 and the Nykaa Femina Beauty Awards in 2022, are magazine and retailer panel awards.

It suits less well a buyer choosing sunscreen on price per gram, where the 50 g Ultra Matte is among the dearer tubes we priced. The retinol creams are the most interesting thing on the site for a buyer who reads ingredient lists.

Reputation and controversies

The advertising council’s record carries four complaints against Re’equil India, and all four were upheld: the Pitstop gel’s claim to repair “old and New acne scars” on 16 February 2023, the Skin Radiance cream’s “prevents hyperpigmentation promotes radiant skin” on 29 March 2023, and the hair fall control shampoo twice — on 4 October 2023 over “85% users reported significant difference in hairfall”, and again on 25 February 2024 over claims that it promotes hair growth.

Four upheld complaints are four advertisements, not a verdict on the range. The council is a self-regulatory body set up by the advertising industry rather than a statutory regulator, and each ruling attached to the particular advertisement before it, in the wording that advertisement then carried. None puts a claim permanently out of bounds, and nobody has adjudicated on the product pages as they read today.

Our Bata audit looks at how another brand relates to the company behind it.

Buying it in India

Re’equil sells through its own site, Nykaa, the marketplaces and quick-commerce apps. The flat 10% discount means the MRP is close to the real price, the same MRP-against-street-price test we run on footwear in our Sparx audit. The checks below are about reading the pack, not about which product suits your skin.

Common questions

How we research and verify brand audits: our methodology.

References

1. Re’equil, About Us, read 1 September 2026 — the 2017 timeline, “40+ years” claim, “10 lakh+ customers”, “8 lakh users”, “Clinically Proven” and the two awards
2. ZaubaCorp, Re’equil India Private Limited, read 1 September 2026 — CIN, incorporation date, the 2018 directors, paid-up capital, the Punjab National Bank charge
3. Tofler, Re’equil India Private Limited, read 1 September 2026 — the 2018 board
4. The Company Check, Re’equil India Private Limited, data to 17 December 2025 — FY25 revenue of ₹45.3 crore and 29 employees
5. ZaubaCorp, Hi-Tech Formulations Private Limited, read 1 September 2026 — incorporation 2002
6. ZaubaCorp, Lyra Laboratories Private Limited, read 1 September 2026 — incorporation 2005
7. Re’equil, Ultra Matte Dry Touch Sunscreen Gel SPF 50 PA++++, 1 September 2026 — the “In-vitro tested” badge, the manufacturer line, 2,820 ratings and the ₹645 MRP
8. Re’equil, Oxybenzone & OMC Free Sunscreen SPF 50+, 1 September 2026 — the “Safe filters” and “UVA, UVB protection” badges, no PA rating, the ₹395 MRP
9. Re’equil, Oil-Free Aquagel Sunscreen, 1 September 2026 — SPF 50+ PA++++, “Effective up to 80 mins”, ₹545 MRP
10. Re’equil, Sheer Zinc Tinted Sunscreen SPF 50 PA+++, 1 September 2026 — the mineral filter system and ₹591 MRP
11. Re’equil, 0.5% Retinol Night Cream, 1 September 2026 — the 36-person trial wording, retinol fifth in the list, ₹725 MRP
12. Re’equil, 0.1% Retinol Night Cream, 1 September 2026 — retinol 26th in the list, ₹525 MRP
13. Re’equil, Skin Radiance Cream, 1 September 2026 — the “17% improvement in skin tone in 28 days” claim
14. Re’equil, Ultra Matte Dry Touch Sunscreen 50 g + 20 g, 1 September 2026 — the ₹990 bundle price
15. Advertising Standards Council of India, complaint outcomes, 2 September 2026 — the four upheld complaints against Re’equil India