Mid-range

Mochi is Indian, not Japanese. What it really costs once the standing discount is applied, who owns it, and why no factory sits behind the name.

Titan Eye+ has 838 stores to Lenskart’s 2,137, and margins going the wrong way. What that means for what you pay, and when it is still the better place to buy glasses.

Casio started making 28 watch models in India in 2025 and said nothing about price. What a G-Shock costs here, why duty made it expensive, and what should change.

Metro Shoes and Mochi share a segment, a price band and a 1,600 sq ft store, and once sat ₹11 apart on realisation. What Metro Shoes actually costs in India, and who owns it.

Metro Brands gives Metro Shoes and Mochi the same segment, the same ₹1,000 to ₹10,000 band and the same store size. The last figures it disclosed put them ₹11 apart.

Fossil makes watches for Michael Kors, Armani and Diesel, left the smartwatch business in 2024, and is shrinking its way back to profit. What that means for buyers.

Red Chief belongs to the Kanpur family behind Ghadi detergent, and it is not Red Tape. What its leather shoes really sell for, and why the company is shrinking.

Skechers is India’s fourth-largest sportswear brand and now privately owned. The 40 million dollar toning settlement, and why nobody pays its MRP.

Converse revenue has halved in three years and its operating profit is down 97%. What a Chuck Taylor really costs in India, why it is cheaper here than in America, and why a Bata Power canvas shoe is not a fake.

Vans revenue has fallen from $4.16 billion to $2.15 billion in four years against a $5 billion target. Who actually holds the India licence, why there is no official Vans India site, and what an Old Skool really costs here.

Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.

adidas paid €3.1 billion for Reebok and sold it for less. Who actually runs Reebok in India now, why the shoes are made here rather than imported, and why the 38.5% import duty is not in the price.

Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its boots really cost in India, and what the court file says.