USA

The world’s best-known cheap makeup brand is not cheap in India. Four hero products sell here 24% to 46% above their American list price.

Who owns Brooks Running, who runs its Indian website, what the India Fit GTS 23 costs, and what stands behind GuideRails. An honest brand audit.

Who owns HOKA, why the same item number shows different specs in the US and UK, and what one Indian listing on 20 September 2026 shows. An honest brand audit.

Fenty Beauty is a joint venture with LVMH’s Kendo Brands and no party has ever published a share. Indian prices run 4.8% to 9.4% above the US list, and the shade ranges shrink at the border.

India’s advertising council upheld two complaints against Clinique’s Moisture Surge claims in late 2025. Nine months later the struck-down number was still on sale copy, while Indian prices ran up to 24% below the American list.

The Indian Clean & Clear range shares nothing but a logo with the American one. We read the packs, the licences and the prices.

Benefit runs brow bars in ten Sephora India stores at published prices, and its products land cheaper here than in the United States. Who owns it, and what checks out.

The Golden Ratio patent checks out on the register and runs to 2033. The brow powder that built the brand costs ₹3,375 a gram in India, and Anastasia Soare still holds the majority.

Who owns Away, why it has no Indian seller or price, where its suitcases are made, what the Carry-On costs in the US and what its warranty covers for Indian buyers.

Estée Lauder has never changed hands since 1946, and its Indian prices sit below American list on every hero we checked. The brand shut its own Indian webstore on 15 December 2025.

Laura Mercier passed from Shiseido to Advent’s Orveon in a US$700 million sale. In India it runs 10% to 20% above United States list price.

Rare Beauty’s fund reports over $30 million of a $100 million ten-year goal, Selena Gomez’s stake is an estimate rather than a filing, and Indian prices run 26% to 34% above US list.

Who owns Osprey, the Delhi company Osprey lists for India, the US$148.1 million impairment in its owner’s filings, US prices, and whether the All Mighty Guarantee reaches India.