Zouk is an Indian bag brand, run from Navi Mumbai and Thane, that sells handbags, laptop backpacks, wallets and cabin trolleys in printed Indian fabrics and what it calls vegan leather. It belongs to Sea Turtle Private Limited, an unlisted company incorporated in 2016 and backed by venture investors, none of whom is reported to hold control.
Its selling points are two claims: that the bags are handmade in India, and that they are “PETA-approved” vegan. On 22 September 2026, all 40 Zouk declarations read on Myntra named India as the country of origin and Sea Turtle as the manufacturer. The vegan claim rests on a logo licence from PETA India, and the brand’s pages describe its “vegan leather” as synthetic.
Zouk is an Indian brand run by its own Indian company, and every Myntra declaration read named that company as maker and India as origin. Reported revenue grew from ₹21.82 crore to about ₹125 crore in three years, and the loss widened to about ₹19 crore. On Myntra the median bag sold at 36.3% of MRP, and “vegan leather” is described only as synthetic.
Snapshot
- Company
- Sea Turtle Private Limited, CIN U74999MH2016PTC282391, registered office Sanpada, Navi Mumbai
- Incorporated
- 14 June 2016, per four register mirrors; press reports give the brand’s founding as 2015 or 2016
- Founders
- Disha Singh and Pradeep Krishnakumar, both directors
- Investors, as reported
- Stellaris Venture Partners, Aavishkaar Capital, Titan Capital, Sharrp Ventures and others; no controlling holder reported
- Latest reported revenue
- Year to 31 March 2025: about ₹125–127 crore, loss about ₹19–19.6 crore, from press reports of filed accounts that differ slightly
- Myntra brand listing
- 1,118 products at “ZOUK”, plus 163 at “Alt by Zouk”, 22 September 2026
- Price band in India
- Mid-range — median paid ₹2,199 against median MRP ₹6,064, 100 distinct Myntra listings, 22 September 2026
- Declared country of origin
- India on 40 of 40 Myntra listings read
Who owns Zouk
The brand’s own site answers the first question directly. Its terms of service, read on 22 September 2026, say: “This website is operated by Zouk, a brand under Sea Turtle Private Limited.” The About page and the homepage footer repeat that Zouk is “a brand under Sea Turtle Private Limited company”, and product pages print “Brand Owned and Marketed by: Sea Turtle Private Limited”.
Sea Turtle’s corporate identity number reads like a home-grown business: U for unlisted, MH for Maharashtra, 2016 for the year and PTC for an ordinary private company, not the FTC a foreign subsidiary carries. The register mirrors Zauba Corp, Tofler, The Company Check and QuickCompany agree on the incorporation date, 14 June 2016. Zauba gives the paid-up capital as ₹1,91,02,050.
The founders are Disha Singh and Pradeep Krishnakumar, both on the board according to the mirrors, alongside nominee directors put there by investors. The mirrors disagree on who those nominees are today. The press disagrees on the founding year too: Entrackr has said 2015 and Inc42 2016, while the company itself was incorporated in June 2016.
The QuickCompany mirror of the trade-mark register shows the ZOUK word and device marks, both filed on 21 June 2022, registered to Sea Turtle in ten classes. Later applications for “Alt By Zouk”, “1991 By Zouk” and “Z. By Zouk” are shown as not yet registered.
No sale, merger or change of control appears in any source read. The shareholdings that have been published come from Entrackr’s readings of filings, not from an annual return we have seen. Before the 2024 Series B round, Entrackr gave each founder 31% and Stellaris 19.63%. We tag Zouk Independent on that basis: the investors hold minority stakes, and no filing shows any one of them past control.
The money: revenue, losses and the rounds
The register mirrors carry accounts only to 31 March 2024, so every year below comes from a business-press report of filings with the Registrar of Companies. We have not read the filings themselves, and the table names the report behind each line.
| Year to 31 March | Revenue | Loss | Where the figure comes from |
|---|---|---|---|
| 2022 | ₹21.82 crore | ₹77 lakh | Entrackr, October 2024, reporting RoC figures |
| 2023 | ₹47.41 crore | ₹10.55 crore | Entrackr, October 2024, reporting RoC figures |
| 2024 | ₹78 crore | ₹3.6 crore | Startuppedia, 26 February 2026, “sourced from RoC filings” |
| 2025 | ₹127 crore total income; ₹124.7 crore from operations | ₹19.6 crore | Startuppedia, 26 February 2026, from RoC filings |
| 2025, second report | ₹125 crore | ₹19 crore | Entrackr, June 2026 |
Business-press reports of RoC filings. Inc42’s company page gives ₹126.9 crore for 2024-25. Tofler’s band for 2023-24, ₹75–100 crore, is consistent with the ₹78 crore reported.
The two 2024-25 reports do not match to the crore, and one puts growth at 62% where the other says 60.7%. Both are printed because neither is the filing. What they agree on is the shape: revenue from ₹21.82 crore to ₹125–127 crore in three years, and the loss back above ₹19 crore after narrowing to ₹3.6 crore the year before.
Startuppedia’s breakdown of 2024-25 shows where the money went. Total expenses were ₹146.4 crore, including ₹58.5 crore on materials, ₹56.3 crore of ad spend and ₹8 crore on employee benefits. Operating cash flow was negative at ₹32.4 crore, and the company held ₹58.6 crore in cash at the year’s end. The ad figure is almost as large as the materials bill.
- Early 2021Seed, undisclosed, led by Titan Capital
- Jul 2021Pre-Series A, $1.5 million, led by Stellaris
- Mar 2023$3 million, led by Stellaris; called “strategic” by Inc42, Series A by Entrackr
- Oct 2024Series B, $10 million, led by Aavishkaar Capital
About $14.5 million in all, as Inc42 and YourStory totalled it.
Entrackr and Business Standard, July 2021; Inc42, March 2023 and October 2024; YourStory, October 2024.
A fifth round was proposed in 2026. Entrackr reported in June 2026 that a special resolution provided for 2,468 compulsorily convertible preference shares at ₹2,44,950 each, about ₹60.45 crore in all, from Stellaris, Aavishkaar, Sharrp Ventures and Mihir Gadani. It computed an implied valuation of about ₹610 crore and stakes, after the round, of 27.96% for Stellaris and 15.97% for Aavishkaar.
The 2026 round is a resolution, not a completed raise. Entrackr noted that the filing does not say whether the shares have been allotted, so treat the ₹610 crore valuation and the post-round stakes as proposals.
The company also makes claims of its own, which are labelled as such. It has told reporters it grew revenue “10X” after July 2021, and YourStory reported in October 2024 that it had more than seven lakh customers. The Series B money, the same report said, was to take its own stores to “a total of 75”.
Who makes Zouk bags
The brand says its bags are made by hand, in India. The FAQ says the materials are “sourced from various parts of India”, and that products use “100% vegan leather and handcrafted Indian fabrics such as Ikat, Jute Khadi”. The Taj Guldasta tote page says: “Every Zouk product is handmade by our artisans.” None of the site’s pages read names a factory or a contract maker.
The press has carried larger numbers from the company. Forbes India, in an undated report, said Zouk “employs over 600 artisans across India” and produces “at a production facility in Mumbai’s Dharavi”. The Established, on 20 September 2023, gave “more than 800 artisans” working “directly and indirectly”. The Company Check, a register mirror, gives an employee count of 42 in March 2024. These figures may measure different things, and no filing read reconciles them.
The statutory declarations on Myntra settle the question of who answers for the goods. We read 40 Zouk product records on 22 September 2026 — the block the Legal Metrology rules require, giving the country of origin and the company legally responsible. India was the country of origin on all 40. Sea Turtle was named as manufacturer on all 40: 38 with an address near Kalher village, and two with a second-floor address.
That Kalher address sits beside another detail. Zouk’s product pages print, as the “Registered Address”, a Shree Arihant Compound site on Reti Bandar Road in Bhiwandi, Thane. The registered office on the register is in Sanpada, Navi Mumbai. The two addresses differ; the Bhiwandi one matches the declarations.
A declaration names the company answerable for the goods, which need not be the workshop that stitched them. Nothing read says whether the Dharavi facility in the Forbes report is Zouk’s own or a contractor’s. What the declarations do settle is the India claim: 40 of 40 made in India means no import duty sits inside a Zouk price.
Who sells Zouk on Myntra
The buy button on the same 40 records named two sellers. Sea Turtle Private Limited, the brand’s own company, sold one listing. The other 39 were sold under the name Supercom Net.
| Seller of record | Listings of 40 | What is on the record |
|---|---|---|
| Supercom Net | 39 | A third-party marketplace seller |
| Sea Turtle Pvt Ltd | 1 | The brand’s own company |
Myntra product records for Zouk, read 22 September 2026.
For a buyer, the practical point is that the maker line and the seller line name different parties on almost every Zouk listing. The maker is Zouk’s own company every time; the seller, nearly every time, is not.
On 40 of 40 listings the box names Zouk’s own company as maker. On 39 of them, a third-party seller is the seller of record.
What Zouk costs in India
Zouk has no home market abroad to compare against, so the useful comparison is between the price it prints and the price it charges. On its own site, read on 22 September 2026, the core bags sold below ₹2,000 and the cabin trolley above it.
| Product on zouk.co.in | MRP | Selling price |
|---|---|---|
| GeoOptics Women’s Office Bag | ₹1,999 | ₹1,599 |
| Amalia Laptop Backpack, Multicolor Mandala Print | ₹2,799 | ₹1,599 |
| Taj Guldasta Everyday Tote Bag | Not captured | ₹1,749 |
| Indus Lattice Amorah Trolley, cabin size | Not captured | ₹3,299 |
zouk.co.in product pages, read 22 September 2026. Every price shown “incl. of all taxes”; country of origin India on each page.
On the two bags with both figures, the site charged 80% and 57% of its own MRP. The Myntra shelf reads deeper. We sounded 100 distinct Zouk listings on 22 September 2026, from a brand listing of 1,118 products: handbags 51, backpacks 26 and duffels nine. The median MRP was ₹6,064 and the median price paid ₹2,199, or 36.3% of MRP. All 100 were reduced, across 26 distinct MRPs.
That puts Zouk near the bottom of the Indian bag shelf read that day for share of MRP charged. Baggit sold at 31.8% and Lavie’s handbags at 35.9%, while Da Milano sold at 72.7%.
The price band here is Mid-range, computed from the ₹2,199 median paid on a Myntra shelf made up mostly of handbags and backpacks, the brand’s core line. It sits just over the ₹2,000 line, and the own-site bags above sold just under it. With every listing reduced, the printed MRP tells a buyer very little.
Vegan, PETA and jute: what the claims rest on
Zouk sells itself on materials. We read its homepage, FAQ, About page, four product pages, a wallet page and two blog posts on 22 September 2026, and set each claim beside what is published with it.
| Claim | Where | What is named beside it |
|---|---|---|
| “PeTA approved 100% Vegan” | Homepage; product pages | PETA India’s “PETA-Approved Vegan” logo programme — a licence to use a logo, not a laboratory test |
| “Vegan leather” | Product material lines; FAQ | FAQ: “a kind of synthetic leather that does not involve any animal cruelty”; no polymer named on any brand page read |
| “Jute Handbags”, “Jute Khadi” | Collection name; FAQ | No jute share given; the Mughal Art tote in that collection lists “Vegan Leather and Handicraft Fabric” |
| “Biodegradable” | Jute collection copy | No standard or test named |
| “Unbreakable, scratch-resistant polycarbonate shell” | Amorah trolley page | No test named; the warranty separately covers “hardcase breakage” |
zouk.co.in homepage, FAQ, About page, product pages and blog, read 22 September 2026; PETA India’s blog.
The PETA link is real and documented on PETA India’s own site, which calls Zouk a “‘PETA-Approved Vegan’ lifestyle brand”. Zouk’s blog announced the logo in March 2019. Separately, PETA India says Zouk “won Best Vegan Wallets at the PETA India Vegan Fashion Awards 2021”. A logo licence and an award are both worth knowing. Neither is a certification of what the material is.
On that question the brand’s pages say “synthetic” and “faux”. Zouk’s own blog discusses the plastics vegan leather can be made from, in general terms, but no product page read says which one Zouk uses. The one tote read from the “Jute Handbags” collection lists vegan leather and handicraft fabric on its material line. A buyer choosing Zouk for jute should read the material line on the bag itself.
Warranty, advertised and published
The homepage makes no warranty claim, and the trolley page says only “see our Warranty Policy”. That luggage policy, read on 22 September 2026, is specific: “This warranty applies for a period of 3 years, starting from the date of purchase.” It covers the outer shell against manufacturing defects at delivery and hardcase breakage, and also the trolley, lock, carry handle and zip, the zip only for defects present at delivery.
The exclusions are wide. Wear and tear, chemicals and heat are out for hard cases; soft cases also exclude mishandling, accidents and water. A forgotten lock code and a zip burst by overpacking are not covered. The customer takes the bag to the service centre at their own cost, and repair or replacement is at Zouk’s discretion.
For handbags, backpacks and wallets, no warranty term is published at all. The GeoOptics page gives buyers “2 days of delivery” to report a damaged or defective item by email. The terms provide products “as is” and “as available”, without warranties “of any kind” “(except as expressly stated by us)”. So a Zouk bag carries a two-day window, and only the luggage a three-year promise.
Authenticity
The FAQ, terms and product pages read on 22 September 2026 give no way to check a specific bag — no code, hologram, QR or list of authorised sellers. Such lists exist elsewhere: Casio India publishes one naming its authorised online sellers by company, read the same day. For a Zouk buyer, the practical checks are the maker line, which should name Sea Turtle, and the seller line.
Read the manufacturer line
On all 40 Myntra records read it named Sea Turtle Private Limited, with India as the origin. Another name there is worth a question.
Read the material line, not the collection name
The tote read from the “Jute Handbags” collection listed vegan leather and handicraft fabric. The line on the bag is the claim that counts.
Open a bag within two days
For bags and wallets, the only published remedy is an email within two days of delivery. Inspect it on arrival.
Who Zouk is actually for
Zouk suits a buyer who wants a printed-fabric bag made in India by the company that owns the brand, at well under its printed MRP. A buyer who wants a specific material should check the material line on the bag, since the pages read describe “vegan leather” as synthetic and the tote read from the jute collection lists vegan leather and handicraft fabric.
Buyers comparing it with Skybags or Wildcraft for a backpack, or with Safari and VIP Industries for a trolley, are weighing a younger company that reported a loss for 2024-25. The trolley carries a published three-year policy; for the bags, the published remedy is a two-day damage window.
Common questions
Is Zouk an Indian brand?
Yes. It belongs to Sea Turtle Private Limited, a private company incorporated in Maharashtra on 14 June 2016, and all 40 Myntra listings read on 22 September 2026 declared India as the country of origin.
Who owns Zouk?
Its founders, Disha Singh and Pradeep Krishnakumar, and a group of venture investors led by Stellaris and Aavishkaar Capital. Before the 2024 round Entrackr reported each founder at 31%. No investor is reported to hold control.
What does Zouk’s PETA claim mean?
Zouk carries PETA India’s “PETA-Approved Vegan” logo under a licence, and won Best Vegan Wallets at PETA India’s 2021 awards. Neither is a test of the material, which the brand describes only as synthetic or faux leather.
Does Zouk give a warranty?
On luggage, yes: three years from purchase, covering manufacturing defects and hardcase breakage, with wide exclusions. For bags and wallets no warranty term is published; damage must be reported within two days of delivery.
What does Zouk cost in India?
On 100 Myntra listings read on 22 September 2026 the median MRP was ₹6,064 and the median paid ₹2,199. On its own site the GeoOptics office bag carried an MRP of ₹1,999 and sold at ₹1,599.
References
- zouk.co.in, terms of service, read 22 September 2026 — Sea Turtle Private Limited as operator; “as is” and “as available” terms; governing-law address
- zouk.co.in, About page and homepage, read 22 September 2026 — “a brand under Sea Turtle Private Limited company”; “PeTA approved 100% Vegan”
- zouk.co.in, FAQ, read 22 September 2026 — sourcing, “100% vegan leather”, “Ikat, Jute Khadi”, the synthetic-leather definition
- Zauba Corp, Sea Turtle Private Limited — CIN, incorporation date, registered office, paid-up capital, directors (register mirror)
- Tofler, Sea Turtle Private Limited — latest accounts carried, 2023-24 revenue band (register mirror)
- The Company Check, Sea Turtle Private Limited — directors, employee count for March 2024 (register mirror)
- QuickCompany, Sea Turtle Private Limited — incorporation date; ZOUK marks and later applications (trade-mark register mirror)
- Entrackr, October 2024 — 2021-22 and 2022-23 revenue and loss from RoC figures; founder and Stellaris stakes before the Series B
- Entrackr, October 2024 — founding year given as 2015
- Startuppedia, 26 February 2026 — 2023-24 and 2024-25 revenue, loss, expense lines, cash flow and cash, from RoC filings
- Entrackr, June 2026 — the proposed 2026 round, its terms, implied valuation and post-round stakes; the allotment caveat; 2024-25 revenue of ₹125 crore and loss of ₹19 crore
- D2C Insider, 3 June 2026 — the proposed 2026 round
- Inc42, Zouk company page — 2024-25 revenue of ₹126.9 crore
- Entrackr, 21 July 2021 and Business Standard, 21 July 2021 — the seed and pre-Series A rounds
- Inc42, 16 March 2023 — the $3 million round; the company’s “10X” claim
- Inc42, 22 October 2024 and YourStory, 23 October 2024 — the Series B, total raised, founding year given as 2016, customer count, store plan
- Forbes India — “over 600 artisans”, the Dharavi production facility
- The Established, 20 September 2023 — “more than 800 artisans”, directly and indirectly
- GeoOptics Women’s Office Bag, Amalia Laptop Backpack, Taj Guldasta Everyday Tote Bag and Indus Lattice Amorah Trolley, read 22 September 2026 — MRPs, selling prices, material lines, origin, “Registered Address”, the two-day damage window, the polycarbonate claim
- zouk.co.in, Jute Handbags collection, read 22 September 2026 — “biodegradable”; the Mughal Art tote’s material line
- zouk.co.in, luggage warranty, read 22 September 2026 — the three-year term, coverage, exclusions and service conditions
- Zouk blog, 17 March 2019 — the “PETA-Approved Vegan” logo
- PETA India blog — “‘PETA-Approved Vegan’ lifestyle brand”; Best Vegan Wallets, PETA India Vegan Fashion Awards 2021
- Myntra brand listing and product records for Zouk, with the Baggit, Lavie and Da Milano readings, 22 September 2026 — 1,118 products, the 100-listing sounding, 40 declarations, manufacturer and sellers of record
- Casio India, authorised online sellers — a brand-published list of authorised sellers, read 22 September 2026
What is good about Zouk is that its paperwork points one way. The brand’s own site names Sea Turtle Private Limited as operator, and all 40 Myntra declarations read name Sea Turtle as maker and India as origin. Reported revenue rose from ₹21.82 crore to about ₹125 crore in three years, and the median Myntra bag sold for ₹2,199.
The questions are about the words on the tag. “PETA approved” is a logo licence and a 2021 award, not a test; “vegan leather” is described as synthetic; and the one tote read from the jute collection lists vegan leather and handicraft fabric. The company lost about ₹19 crore in 2024-25, and its bags carry a two-day damage window rather than a warranty.
An Indian brand whose maker is always on the box — buy it for the print and the price, and read the material line on the tag.
