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Fashion Audit

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Brand Audits

W for Woman belongs to Aditya Birla Fashion and Retail Limited, which trades it as its TCNS Division. On 7 September 2026, 84.6% of 4,248 Myntra listings were
9 Sep 2026
One company is the seller of record on 98.6% of 10,451 Libas listings on Myntra, and the brand’s own site prints its name and CIN. How the brand
9 Sep 2026
BIBA Fashion Limited is the declared manufacturer on every listing read and the seller of record on 2,324 of 4,064 Myntra listings. The filed shareholding puts the family
8 Sep 2026
Ochre and Black Private Limited is the declared manufacturer on 117 of 120 Myntra records read and the seller of record on 100. No shareholding pattern was readable
8 Sep 2026
Aditya Birla Fashion and Retail Limited is the seller of record on 120 of 120 Myntra records read, two years after TCNS was dissolved into it. The brand’s
8 Sep 2026
Twenty Dresses is Nykaa’s own label, and on Nykaa’s own shop 57 of 136 product pages read named a seller other than Nykaa Fashion Ltd. Prices read 7
8 Sep 2026
One company is the seller of record on 7,649 of 7,662 Soch listings on Myntra and the declared manufacturer on every record read in full. Who owns that
8 Sep 2026
Across 1,409 Indya listings on four marketplaces, three were reduced; on the brand’s own shop, 288 of 288 were. Both halves read on 7 September 2026.
8 Sep 2026
Uniqlo India is 100% owned by Fast Retailing. On 6 September 2026, 820 products matched on Uniqlo’s own code cost a median 132.1% of the Japanese price.
7 Sep 2026
Max Fashion sold at MRP on 90.1% of 10,173 listings on 6 September 2026, carries no sale section, and prints a coupon-derived Best price under every price in
7 Sep 2026
Reliance Trends publishes no price on its own website. On Ajio, the group’s own marketplace, 6,944 own-brand listings on 6 September 2026 showed 41.6% selling at full MRP
7 Sep 2026
LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.
7 Sep 2026
Who owns Paula’s Choice, what it costs in India against American prices on twelve matched pairs, and what its ingredient lists do and do not publish.
6 Sep 2026
Shiseido has owned Drunk Elephant since November 2019, but no Indian importer is named on any listing we could find. Eleven matched pairs run at 156% to 187%
6 Sep 2026
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