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Brand Audits

Nat Habit publishes shelf lives most of this shelf does not, and prices its core range like a mass brand. The gap is what it publishes to back
5 Sep 2026
Puig of Barcelona has controlled Kama Ayurveda since September 2022. What the state register says about its manufacturing licence, and what its serums and sunscreen actually cost per
5 Sep 2026
Suganda sells named actives at stated percentages and makes no organic, natural or clinical claim on any listing we read. It is also dear per millilitre.
5 Sep 2026
No company called Daughter Earth exists on the Indian register. Eleven of its own packs name five manufacturers and four cosmetic licence numbers.
5 Sep 2026
Aravi Organic’s name says Organic, but its thirteen product pages carry no organic claim, certifier or certificate. What the name rests on is a trade mark — plus
5 Sep 2026
Safari overtook VIP in FY2026 on both revenue and profit. Its polycarbonate hard luggage is made in India, its soft bags and backpacks are imported, and the five-year
5 Sep 2026
CeraVe’s Indian jars declare Chakan, Pune and licence M MH/105568. The Moisturising Cream’s ingredient list matches the American one exactly — and costs ₹4.62 a gram against ₹3.36
5 Sep 2026
Eucerin launched in India in October 2024 at ₹36 to ₹126 a millilitre. Its headline active has a published randomised trial behind it; its advertising carries two upheld
5 Sep 2026
The Ordinary’s hero serum costs ₹600 in India and $6.00 in America. Estée Lauder paid about $1.7 billion for the brand, and the percentage on the front of
5 Sep 2026
La Roche-Posay launched officially in India in November 2025. The 50 ml Anthelios is Rs 1,400 here against about Rs 2,035 in France, and the No.1 dermatologist claim
5 Sep 2026
Avene’s owner is 86.3% held by a charitable foundation, its Indian importer is a third party, and its Indian price runs about 1.5 times the French reference. Prices
5 Sep 2026
Vichy’s Mineral 89 costs more in India than in a French pharmacy, and nine Indian listings named no Indian importer of record. What the pack should carry, and
5 Sep 2026
Bioderma belongs to NAOS, a French group its own site calls a company owned by a non-profit endowment fund. Imported by NAOS’s own Indian arm, the 500 ml
5 Sep 2026
Sebamed is owned by the German family firm Sebapharma and imported into India by USV Private Limited. The pH 5.5 claim, the decided advertising rulings, and Indian prices
5 Sep 2026
Aveeno’s Indian bottles are filled in South Korea and priced at close to double one American shelf price per millilitre. In June 2026 the advertising council examined its
5 Sep 2026
Simple is a British brand made in India, and the pack, the retailer listings and the brand’s own website name three different manufacturers. What it costs here, what
5 Sep 2026
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