Earth Rhythm, majority-owned by Nykaa’s parent since 2024, makes part of its range in its own Gurugram factory. What 28 product pages publish and per-ml prices.
Under Armour sells in India through its licensee, Underdog Athletics. Mostly declared made in Vietnam, a ₹7,999 median MRP, and what its tech pages publish.
The North Face is owned by VF Corporation. Where its Indian listings are declared made, who sells them, its ₹4,999 median price, and what backs its down claims.
Mamaearth is owned by listed Honasa Consumer and made by contract manufacturers named on most product pages. SPF results and Indian prices, 1 September 2026.
Ruby’s Organics is a Mumbai makeup brand made under contract in Gujarat, priced ₹553 to ₹1,403. How its organic claim is worded and what its site publishes.
Re’equil is an independent Chandigarh skincare label; its sunscreens and retinol creams are made in Baddi. Owners, makers and per-gram prices, 1 September 2026.
mCaffeine audit: who owns the coffee skincare brand, who makes its face and body care, and what it costs per millilitre in India, checked 3 September 2026.
Renee Cosmetics audit: the Beardo founders’ Ahmedabad brand, the Indian contract factories named on its pages, per-gram prices and its FY25 filed figures.
Beardo is 100% owned by Marico, which discloses ₹214.17 crore of brand turnover. Its beard oil costs ₹9.98 per millilitre, and two of its growth claims were struck
Bare Minerals can prove its five-ingredient foundation claim and cannot prove its clean claim. Owned by Advent’s Orveon since 2021, and about 13% dearer in India.
Deconstruct names a percentage on 13 of 16 product pages and none inside an ingredient list. An independent Bengaluru brand with L’Oréal as a minority investor, five contract
Bombay Shaving Company is the largest Indian men’s grooming brand still independent, at ₹634.7 crore in FY2026 — and the only one with no advertising finding against a
