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Fashion Audit

The desk

Grooming & Skincare

Shiseido has owned Drunk Elephant since November 2019, but no Indian importer is named on any listing we could find. Eleven matched pairs run at 156% to 187%
6 Sep 2026
Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent
6 Sep 2026
Augustinus Bader runs to ₹1,623.33 a millilitre in India. The professor, the patent and the panel sizes, checked against the registers on 5 September 2026.
6 Sep 2026
The UK company behind The Body Shop is in liquidation; the Indian franchisee is not. What the brand costs here, who imports it, and the one advertising finding
6 Sep 2026
Plum is founder-run, PETA-listed and mostly made in Maharashtra. Its 1% Retinol & Bakuchiol serum lists neither ingredient by name, and its 50 ml niacinamide serum is 27%
6 Sep 2026
Pond’s is now two brands under one name: Hindustan Unilever’s in India, Evermark’s in America. We price the range per gram and report what ponds.in does not publish.
6 Sep 2026
Pilgrim is a Mumbai brand made by contractors in Jammu, Baddi and Parwanoo. We check its Spanish, Korean and French claims against the pack, its sunscreens against what
6 Sep 2026
SUGAR Cosmetics is independent and Mumbai-run, but seven of ten product pages we read declare imports, and the filings show a loss every year on record. The full
6 Sep 2026
The name says Switzerland. The register says Delhi, and nine of eleven product declarations say China. What Swiss Beauty actually is, who makes it, and what it should
6 Sep 2026
Tarte has no authorised Indian retailer, so resellers charge 77% to 97% above US list. Tokyo-listed KOSE owns the brand outright.
6 Sep 2026
The Face Shop’s Indian MRP runs 30% above Korean list and 63% above what a Korean shopper actually pays. Who imports it, what its claims rest on, and
6 Sep 2026
The Derma Co is Honasa’s second brand, made in three of the same factories as Mamaearth and sold at 46% to 124% more per ml. What its published
6 Sep 2026
Fourteen Indian listings gave Too Faced three different countries of origin, and one mascara declared two. What the brand costs here, who owns it, and what it publishes
6 Sep 2026
L’Oréal bought Kiehl’s in 2000, not 1988. Who imports it, who sells it in India now, and what it costs against the American price.
5 Sep 2026
SK-II reached India on 1 April 2026 with LUXASIA. P&G owns it, the hero essence works out at ₹89.13 a millilitre, and its “over 90% Pitera” claim is
5 Sep 2026
Shiseido reaches India through Baccarose, not through its own Indian entity — and at 90% to 113% of Japanese prices, it costs about what it costs in Tokyo.
5 Sep 2026
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