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Brand Audits

New Balance’s Made in USA label means 70% domestic value, not all of it — and the shoes it rests on have no authorised Indian channel. What New
26 Aug 2026
Aqualite is often called a ₹1,000 crore company. Its audited accounts, the companies register and a Delhi High Court injunction tell a different story.
24 Aug 2026
Campus outsells every sports footwear brand in India and is owned by an Indian listed company making shoes in Dehradun. What it costs and whether it is worth
21 Aug 2026
Tanishq built its name on letting you verify gold purity. It still will not tell you its making charge. What that costs you, and when the premium is
21 Aug 2026
Crocs bought Croslite rather than inventing it, and its own filings say it is not patented. What the Classic Clog costs in India, and the ten-year Bata case.
21 Aug 2026
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