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Fashion Audit

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Brand Audits

Reliance Trends publishes no price on its own website. On Ajio, the group’s own marketplace, 6,944 own-brand listings on 6 September 2026 showed 41.6% selling at full MRP
7 Sep 2026
LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.
7 Sep 2026
Who owns Paula’s Choice, what it costs in India against American prices on twelve matched pairs, and what its ingredient lists do and do not publish.
6 Sep 2026
Shiseido has owned Drunk Elephant since November 2019, but no Indian importer is named on any listing we could find. Eleven matched pairs run at 156% to 187%
6 Sep 2026
Sunday Riley’s Indian MRPs sit at 101-104% of its own American list prices, but the prices actually asked on 5 September 2026 were 50-59%. Ownership, the FTC consent
6 Sep 2026
Augustinus Bader runs to ₹1,623.33 a millilitre in India. The professor, the patent and the panel sizes, checked against the registers on 5 September 2026.
6 Sep 2026
The UK company behind The Body Shop is in liquidation; the Indian franchisee is not. What the brand costs here, who imports it, and the one advertising finding
6 Sep 2026
Plum is founder-run, PETA-listed and mostly made in Maharashtra. Its 1% Retinol & Bakuchiol serum lists neither ingredient by name, and its 50 ml niacinamide serum is 27%
6 Sep 2026
Pond’s is now two brands under one name: Hindustan Unilever’s in India, Evermark’s in America. We price the range per gram and report what ponds.in does not publish.
6 Sep 2026
Pilgrim is a Mumbai brand made by contractors in Jammu, Baddi and Parwanoo. We check its Spanish, Korean and French claims against the pack, its sunscreens against what
6 Sep 2026
Panerai’s military history is real, but it sold nothing to the public until 1993. What a Luminor costs in India, and why it is cheaper here than in
6 Sep 2026
Skybags is a V.I.P. Industries brand with seven warranty durations in circulation and MRPs nobody pays. What the published policy actually grants, and what a Skybags suitcase really
6 Sep 2026
SUGAR Cosmetics is independent and Mumbai-run, but seven of ten product pages we read declare imports, and the filings show a loss every year on record. The full
6 Sep 2026
The name says Switzerland. The register says Delhi, and nine of eleven product declarations say China. What Swiss Beauty actually is, who makes it, and what it should
6 Sep 2026
Tarte has no authorised Indian retailer, so resellers charge 77% to 97% above US list. Tokyo-listed KOSE owns the brand outright.
6 Sep 2026