Asics doubled its sales in five years, but running grew 11% while its lifestyle lines grew 43%. What Asics costs in India, why it is cheaper here than in America, and the Cambodian case it has not answered.

Puma outsells Nike and adidas in India and makes half its range here, yet lost 645 million euro in 2025. What that means for what you pay.

Skechers is India’s fourth-largest sportswear brand and now privately owned. The 40 million dollar toning settlement, and why nobody pays its MRP.

Converse revenue has halved in three years and its operating profit is down 97%. What a Chuck Taylor really costs in India, why it is cheaper here than in America, and why a Bata Power canvas shoe is not a fake.

Vans revenue has fallen from $4.16 billion to $2.15 billion in four years against a $5 billion target. Who actually holds the India licence, why there is no official Vans India site, and what an Old Skool really costs here.

What Titan watches actually cost in India versus abroad, who really owns the company, and where the brand is worth your money. An honest brand audit.

Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.

What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.

adidas paid €3.1 billion for Reebok and sold it for less. Who actually runs Reebok in India now, why the shoes are made here rather than imported, and why the 38.5% import duty is not in the price.

Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its boots really cost in India, and what the court file says.

Khadim’s is now a retail-only company after the 2025 demerger. What that leaves is a ₹367 crore chain of 851 stores selling shoes at a realised ₹527 a pair.

What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.

Paragon lost money in FY23 and FY24 before recovering in FY25. What its footwear costs in India, who owns the group, and why it is not India’s largest maker.