Watches

Xylys sells genuinely Swiss-made watches for less than Tissot, under a name nobody recognises. What it costs in India, who owns it, and whether that trade is worth making.

Casio started making 28 watch models in India in 2025 and said nothing about price. What a G-Shock costs here, why duty made it expensive, and what should change.

Fossil makes watches for Michael Kors, Armani and Diesel, left the smartwatch business in 2024, and is shrinking its way back to profit. What that means for buyers.

boAt is India’s largest audio brand and only the number two smartwatch brand. It also lost 7.5 million customers’ data. What that means before you buy.

Noise is India’s biggest smartwatch brand in a category whose shipments fell 17.6% in 2025. What that means for what you pay, and whether the watches are any good.

What Titan watches actually cost in India versus abroad, who really owns the company, and where the brand is worth your money. An honest brand audit.

Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.

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