Skip to main content

Fashion Audit

Home » Brand Audits » Page 4
The desk

Brand Audits

DaMENSCH declared one manufacturer on all 40 Myntra records read on 11 September 2026 — the tightest declaration of any Indian D2C menswear brand read here. Against that,
11 Sep 2026
An Aditya Birla subsidiary held 99.03% of Bewakoof as at 8 June 2026, up from 81.77% completed on 15 February 2023. What that means for the price, the
11 Sep 2026
Aditya Birla Lifestyle Brands runs Van Heusen in India, yet every Van Heusen clothing mark on the Indian register stands in the name of ABG Izod LLC of
10 Sep 2026
Park Avenue clothing belongs to Raymond Lifestyle Limited, not to the listed Raymond Limited, and not to the company that bought the name for deodorant. What 3,509 listings
10 Sep 2026
Louis Philippe’s name came from Taunton, Somerset, and the Aditya Birla group bought the mark outright with effect from 16 February 2000. On 6 September 2026, 73 of
10 Sep 2026
Who owns Allen Solly, how the name reached India, what the label declares, and what 142 listings actually sold for against MRP on 6 September 2026.
10 Sep 2026
Raymond clothing belongs to Raymond Lifestyle Limited — not the listed Raymond Limited, which is now an engineering company. Ownership from the filings, what the label declares, and
10 Sep 2026
Arvind Fashions sells U.S. Polo Assn. under licence and its 2020 filing says so, but names no licensor. On one day in September, 195 of 224 listings sold
10 Sep 2026
Arvind sells Arrow in India but does not own it, and its own filings with the exchange and the market regulator say so. No filing names the licensor,
9 Sep 2026
Trent Limited’s own-label chain, checked: who owns Westside, what its 22-plus labels stand in whose name, what the statutory declaration on a listing says, and why 277 listings
9 Sep 2026
Shein does not trade in India. NextGen Fast Fashion Limited, owned 100% by Reliance Retail Ventures Limited, runs the shop and pays a royalty for use of the
9 Sep 2026
Urbanic sells as “Fashion from London”, files in Delhi and declares PRC on 421 of 421 listings. Who owns it, what it charges, and what its 43 upheld
9 Sep 2026
Trent Limited holds 20% of the company that runs Zara’s Indian shops, and on 6 September 2026 Zara charged its printed MRP on 97.9% of 2,378 listings.
9 Sep 2026
H&M’s Indian shops belong to a company its Swedish parent calls wholly owned, in words rather than a percentage. On 6 September 2026, 11,685 listings gave a median
9 Sep 2026
A register mirror names Myntra Designs as the applicant for the ANOUK mark. On 450 listings read one at a time, 207 companies declare themselves the manufacturer and
9 Sep 2026
📲 Add Fashion Audit to Home Screen