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Brand Audits

Shiseido reaches India through Baccarose, not through its own Indian entity — and at 90% to 113% of Japanese prices, it costs about what it costs in Tokyo.
5 Sep 2026
The Man Company has nine advertising outcomes against it since 2023, all about product claims. Emami owns it outright and publishes no revenue for it; the register shows
5 Sep 2026
Typsy Beauty named a manufacturer and origin on two of eleven product pages we read, and its ₹449 kajal declares no weight at all. Prices, claims and the
5 Sep 2026
Tudor and Rolex share a Geneva foundation and nothing mechanical. We price the Black Bay 58 in India against the cheapest steel Rolex, and say which is the
5 Sep 2026
Ustraa promises beard hair 40% faster with no test published. It has the cheapest beard oil of the big three, and the only falling revenue — ₹96.8 crore
5 Sep 2026
uppercase sells polycarbonate luggage at permanently discounted prices, with warranties running from 2,000 days down to 500. Its recycling claims name two real standards and publish nothing to
5 Sep 2026
Founded in 1996, owned by LVMH, then Falic, then Castanea, and by L’Oréal since 2012 — at a price neither party ever disclosed. What Urban Decay costs in
5 Sep 2026
Multiples Private Equity now controls VIP Industries, and Safari overtook it on revenue in the year to 31 March 2026. What that means for a suitcase buyer.
5 Sep 2026
Kering owns the Yves Saint Laurent name; L’Oréal bought the beauty business in 2008 and runs it under licence. What that split means for Indian prices, importers and
5 Sep 2026
Wildcraft’s rucksacks declare India on 32 of 32 records; its wheeled luggage declares China on 14 of 14. Its published warranty runs from five years to three months,
5 Sep 2026
NYX returned to India in November 2025 as a Nykaa exclusive. Its Indian prices run at 86–105% of the brand’s own US list, against sibling Maybelline’s 52–60%.
5 Sep 2026
Marico took Just Herbs to 100% in September 2024 and absorbed the business a year later. What the packs, the prices and the advertising record actually say.
5 Sep 2026
Estée Lauder has held 49% of Forest Essentials since 2020 and agreed in March 2026 to buy the rest, an agreement not announced as completed. We priced 118
5 Sep 2026
Vilvah names itself as manufacturer on eleven of fourteen product pages under cosmetic licence C-1213. We check the licence, the farm claim, the May 2026 advertising ruling and
5 Sep 2026
WOW Skin Science belongs to Body Cupid Private Limited of Bengaluru. We read the register, the judgments, the declarations and 23 listings on 5 September 2026, and set
5 Sep 2026
Juicy Chemistry’s organic certification holds up on the standard owner’s own register — 47 products, all COSMOS ORGANIC, all certified by Ecocert. The premium does not track it
5 Sep 2026
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