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Fashion Audit

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Brand Audits

Asics doubled its sales in five years, but running grew 11% while its lifestyle lines grew 43%. What Asics costs in India, why it is cheaper here than
30 Aug 2026
Puma outsells Nike and adidas in India and makes half its range here, yet lost 645 million euro in 2025. What that means for what you pay.
30 Aug 2026
Skechers is India’s fourth-largest sportswear brand and now privately owned. The 40 million dollar toning settlement, and why nobody pays its MRP.
30 Aug 2026
Converse revenue has halved in three years and its operating profit is down 97%. What a Chuck Taylor really costs in India, why it is cheaper here than
30 Aug 2026
Vans revenue has fallen from $4.16 billion to $2.15 billion in four years against a $5 billion target. Who actually holds the India licence, why there is no
30 Aug 2026
What Titan watches actually cost in India versus abroad, who really owns the company, and where the brand is worth your money. An honest brand audit.
27 Aug 2026
Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.
27 Aug 2026
What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.
27 Aug 2026
adidas paid €3.1 billion for Reebok and sold it for less. Who actually runs Reebok in India now, why the shoes are made here rather than imported, and
27 Aug 2026
Woodland is an Indian brand, not a Canadian one, and there are five founding dates on the record — two of them published by Woodland itself. What its
27 Aug 2026
Khadim’s is now a retail-only company after the 2025 demerger. What that leaves is a ₹367 crore chain of 851 stores selling shoes at a realised ₹527 a
27 Aug 2026
What Nike costs in India versus the US, why its India business is smaller than Puma’s and Decathlon’s, and what handing nike.com to Nykaa really means.
27 Aug 2026
Paragon lost money in FY23 and FY24 before recovering in FY25. What its footwear costs in India, who owns the group, and why it is not India’s largest
27 Aug 2026
VKC Pride sells PU and EVA slippers at ₹159 to ₹409 through dealers, mostly across South India. But no single company is called VKC Pride — the trademark,
27 Aug 2026
Walkaroo filed ₹2,244.68 crore of sales in FY2025, more than Paragon and about 80% of Relaxo. Here is what its footwear costs in India, and where its announced
27 Aug 2026
Four separate companies sell footwear under the Lakhani name, and only one of them makes the shoes on lakhanifootwear.com. What that company files, what it claims, and what
26 Aug 2026
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