boAt is India’s largest audio brand and only the number two smartwatch brand. It also lost 7.5 million customers’ data. What that means before you buy.
Noise is India’s biggest smartwatch brand in a category whose shipments fell 17.6% in 2025. What that means for what you pay, and whether the watches are any
Converse revenue has halved in three years and its operating profit is down 97%. What a Chuck Taylor really costs in India, why it is cheaper here than
Vans revenue has fallen from $4.16 billion to $2.15 billion in four years against a $5 billion target. Who actually holds the India licence, why there is no
Timex is American, Dutch-owned, and makes watches in Himachal Pradesh through a company listed on the BSE. What that means for what you pay, and why Sonata exists.
What Liberty shoes actually cost in India, which 14 sub-brands it owns, and why the listed company does not own the Liberty name. An honest brand audit.
