Skip to main content

Fashion Audit

Home » Brand Audits » Page 17
The desk

Brand Audits

The Face Shop’s Indian MRP runs 30% above Korean list and 63% above what a Korean shopper actually pays. Who imports it, what its claims rest on, and
6 Sep 2026
The Derma Co is Honasa’s second brand, made in three of the same factories as Mamaearth and sold at 46% to 124% more per ml. What its published
6 Sep 2026
Fourteen Indian listings gave Too Faced three different countries of origin, and one mascara declared two. What the brand costs here, who owns it, and what it publishes
6 Sep 2026
L’Oréal bought Kiehl’s in 2000, not 1988. Who imports it, who sells it in India now, and what it costs against the American price.
5 Sep 2026
SK-II reached India on 1 April 2026 with LUXASIA. P&G owns it, the hero essence works out at ₹89.13 a millilitre, and its “over 90% Pitera” claim is
5 Sep 2026
Shiseido reaches India through Baccarose, not through its own Indian entity — and at 90% to 113% of Japanese prices, it costs about what it costs in Tokyo.
5 Sep 2026
The Man Company has nine advertising outcomes against it since 2023, all about product claims. Emami owns it outright and publishes no revenue for it; the register shows
5 Sep 2026
Typsy Beauty named a manufacturer and origin on two of eleven product pages we read, and its ₹449 kajal declares no weight at all. Prices, claims and the
5 Sep 2026
Tudor and Rolex share a Geneva foundation and nothing mechanical. We price the Black Bay 58 in India against the cheapest steel Rolex, and say which is the
5 Sep 2026
Ustraa promises beard hair 40% faster with no test published. It has the cheapest beard oil of the big three, and the only falling revenue — ₹96.8 crore
5 Sep 2026
uppercase sells polycarbonate luggage at permanently discounted prices, with warranties running from 2,000 days down to 500. Its recycling claims name two real standards and publish nothing to
5 Sep 2026
Founded in 1996, owned by LVMH, then Falic, then Castanea, and by L’Oréal since 2012 — at a price neither party ever disclosed. What Urban Decay costs in
5 Sep 2026
Multiples Private Equity now controls VIP Industries, and Safari overtook it on revenue in the year to 31 March 2026. What that means for a suitcase buyer.
5 Sep 2026
Kering owns the Yves Saint Laurent name; L’Oréal bought the beauty business in 2008 and runs it under licence. What that split means for Indian prices, importers and
5 Sep 2026
Wildcraft’s rucksacks declare India on 32 of 32 records; its wheeled luggage declares China on 14 of 14. Its published warranty runs from five years to three months,
5 Sep 2026
NYX returned to India in November 2025 as a Nykaa exclusive. Its Indian prices run at 86–105% of the brand’s own US list, against sibling Maybelline’s 52–60%.
5 Sep 2026