India

Reliance Trends publishes no price on its own website. On Ajio, the group’s own marketplace, 6,944 own-brand listings on 6 September 2026 showed 41.6% selling at full MRP and a median ₹599 charged.

LimeRoad’s front page shows 69% to 72% off. Split by seller, V-Mart’s own labels ran a median 24%. What the filings say about the company behind them.

Most Indian clothing shops print two numbers on a listing: a maximum Read more

Plum is founder-run, PETA-listed and mostly made in Maharashtra. Its 1% Retinol & Bakuchiol serum lists neither ingredient by name, and its 50 ml niacinamide serum is 27% cheaper per ml than the 15 ml.

Pilgrim is a Mumbai brand made by contractors in Jammu, Baddi and Parwanoo. We check its Spanish, Korean and French claims against the pack, its sunscreens against what it publishes, and its MRP against the price it actually charges.

Skybags is a V.I.P. Industries brand with seven warranty durations in circulation and MRPs nobody pays. What the published policy actually grants, and what a Skybags suitcase really costs in India.

SUGAR Cosmetics is independent and Mumbai-run, but seven of ten product pages we read declare imports, and the filings show a loss every year on record. The full audit, with every figure dated.

The name says Switzerland. The register says Delhi, and nine of eleven product declarations say China. What Swiss Beauty actually is, who makes it, and what it should cost you.

The Derma Co is Honasa’s second brand, made in three of the same factories as Mamaearth and sold at 46% to 124% more per ml. What its published test reports prove, and what they do not.

The Man Company has nine advertising outcomes against it since 2023, all about product claims. Emami owns it outright and publishes no revenue for it; the register shows a ₹32.54 crore loss.

Typsy Beauty named a manufacturer and origin on two of eleven product pages we read, and its ₹449 kajal declares no weight at all. Prices, claims and the record, checked 3 September 2026.

Ustraa promises beard hair 40% faster with no test published. It has the cheapest beard oil of the big three, and the only falling revenue — ₹96.8 crore to ₹73 crore in two years.

uppercase sells polycarbonate luggage at permanently discounted prices, with warranties running from 2,000 days down to 500. Its recycling claims name two real standards and publish nothing to back them.