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Brand Audits

Marico took Just Herbs to 100% in September 2024 and absorbed the business a year later. What the packs, the prices and the advertising record actually say.
5 Sep 2026
Estée Lauder has held 49% of Forest Essentials since 2020 and agreed in March 2026 to buy the rest, an agreement not announced as completed. We priced 118
5 Sep 2026
Vilvah names itself as manufacturer on eleven of fourteen product pages under cosmetic licence C-1213. We check the licence, the farm claim, the May 2026 advertising ruling and
5 Sep 2026
WOW Skin Science belongs to Body Cupid Private Limited of Bengaluru. We read the register, the judgments, the declarations and 23 listings on 5 September 2026, and set
5 Sep 2026
Juicy Chemistry’s organic certification holds up on the standard owner’s own register — 47 products, all COSMOS ORGANIC, all certified by Ecocert. The premium does not track it
5 Sep 2026
Nat Habit publishes shelf lives most of this shelf does not, and prices its core range like a mass brand. The gap is what it publishes to back
5 Sep 2026
Puig of Barcelona has controlled Kama Ayurveda since September 2022. What the state register says about its manufacturing licence, and what its serums and sunscreen actually cost per
5 Sep 2026
Suganda sells named actives at stated percentages and makes no organic, natural or clinical claim on any listing we read. It is also dear per millilitre.
5 Sep 2026
No company called Daughter Earth exists on the Indian register. Eleven of its own packs name five manufacturers and four cosmetic licence numbers.
5 Sep 2026
Aravi Organic’s name says Organic, but its thirteen product pages carry no organic claim, certifier or certificate. What the name rests on is a trade mark — plus
5 Sep 2026
Safari overtook VIP in FY2026 on both revenue and profit. Its polycarbonate hard luggage is made in India, its soft bags and backpacks are imported, and the five-year
5 Sep 2026
CeraVe’s Indian jars declare Chakan, Pune and licence M MH/105568. The Moisturising Cream’s ingredient list matches the American one exactly — and costs ₹4.62 a gram against ₹3.36
5 Sep 2026
Eucerin launched in India in October 2024 at ₹36 to ₹126 a millilitre. Its headline active has a published randomised trial behind it; its advertising carries two upheld
5 Sep 2026
The Ordinary’s hero serum costs ₹600 in India and $6.00 in America. Estée Lauder paid about $1.7 billion for the brand, and the percentage on the front of
5 Sep 2026
La Roche-Posay launched officially in India in November 2025. The 50 ml Anthelios is Rs 1,400 here against about Rs 2,035 in France, and the No.1 dermatologist claim
5 Sep 2026
Avene’s owner is 86.3% held by a charitable foundation, its Indian importer is a third party, and its Indian price runs about 1.5 times the French reference. Prices
5 Sep 2026