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Fashion Audit

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Brand Audits

Mokobara designs in Bengaluru and declares China on every hard-shell suitcase it sells. The warranty is the most specific in Indian luggage, and it still contradicts itself.
13 Oct 2026
Who owns French Connection, how it reaches India on three licences granted by different companies in different years, what its t-shirts and watches cost on the shelf, and
13 Oct 2026
Who owns Orient, why it is Epson and not Seiko, how it reaches India, what its three-year guarantee covers here, its in-house calibres and Japanese prices.
13 Oct 2026
Who owns Fjällräven, who sells it in India, what the Kånken costs in the US, UK and India, how the warranty changes by country, and how to check
12 Oct 2026
Who owns Arc’teryx, whether it sells in India, where its jackets are made and what stands behind its GORE-TEX claims. An honest brand audit.
12 Oct 2026
Charles & Keith sold at full MRP on all 100 Indian listings read on 21 September 2026, and 35 of 40 declared Singapore. Who runs it here, and
12 Oct 2026
Common Projects is a private brand whose US trade marks are held by its two founders personally. Retailers list the Achilles as made in Italy; we found no
12 Oct 2026
Havaianas belongs to Alpargatas S.A. of Brazil and has an Indian subsidiary incorporated in 2018, but who imports it today is not established, and Myntra listed no Havaianas
12 Oct 2026
Who owns Brooks Running, who runs its Indian website, what the India Fit GTS 23 costs, and what stands behind GuideRails. An honest brand audit.
12 Oct 2026
Who owns On, who sells it in India, what its 26 Myntra listings charged on 20 September 2026, and what stands behind CloudTec and GuardTec.
12 Oct 2026
Who owns HOKA, why the same item number shows different specs in the US and UK, and what one Indian listing on 20 September 2026 shows. An honest
12 Oct 2026
What Decathlon costs in India, who is legally answerable for its goods, and why its British product pages carry test figures its Indian ones do not. An honest
12 Oct 2026
Lululemon has signed Tata CLiQ and announced a Delhi store but runs none in India — what importing it costs, and what stands behind nine named fabrics.
12 Oct 2026
IWC’s cheapest Indian watch runs a Sellita, and IWC’s own spec table admits it by leaving out a row. Prices, warranty and the India-versus-US gap, audited.
12 Oct 2026
Givenchy Beauty is LVMH-owned with no licensee, but the company importing it into India is a Chalhoub Group arm named on 12 of 13 product declarations.
12 Oct 2026
Fenty Beauty is a joint venture with LVMH’s Kendo Brands and no party has ever published a share. Indian prices run 4.8% to 9.4% above the US list,
12 Oct 2026